Lucile Carré

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Harri Evans on Twitter: "Liking @Econsultancy A-Z of content marketing strategy in @MarketingWeekEd http://t.co/JWpC99jyjB"

Google's head of Android: Apple should temper its criticism

Google and Apple often appear to be like political parties.<p>One touts its openness, the other seems closed. One claims it's more progressive, the other says it's more tasteful.<p>It's Apple, though, that seems to enjoy mocking Google more than is the case the other way.<p>During the recent Worldwide …

The 7 Strategies For Getting Past Gatekeepers

Do you know how many people approach me every week with article pitches? Neither do I, but the number is huge. However, this salesman—a first-time author—managed to use the strategies in his book to get successfully through to me, a busy CEO with a part-time unpaid gig writing articles about …

The 9 most misleading product claims

Slide 1 of 11<p>Advertisements and packaging increase consumer awareness of a product and provide information so that customers can make educated …

The heat is on: Honeywell is finally challenging the Nest thermostat

The idea of a connected home — one smart enough to know your schedule, your routines, when you come and go, and adjust itself to meet your every need — is a decades-old concept. But in a world where companies are making refrigerators that you can send tweets from, we’re still sorely missing truly …

A startup is pushing an alternative to Facebook by showing how much info we really share

A social media startup called Five wants to give us a new way of communicating with our friends that’s more akin to a dinner table conversation than …

Breathtaking Photos of the Blue Forest in Belgium

If you love discovering extraordinary travel destinations off the beaten path, do we have a place for you. Though this may look like a scene straight out of a fairy-tale, this blue forest is, in fact, real. Just 30 minutes south of Brussels, in Belgium, is a forest called Hallerbos. During the …

How marketing is helping to marry profits and purpose

In a climate of financial instability and environmental concern, the role business has to play in society is being rapidly transformed. More access to information and the rise of social media have awakened the socially conscious consumer, meaning issues of people, purpose and planet are having a …

For fcuk's sake – brands are swearing more than ever

Many times over the past few months, I have found myself swearing at brands – whether it was AOL or Barclays or any number of other behemoths that I felt, at the time, had betrayed their elaborate promises to me as their customer.<p>It felt a relief to do so, but I realised it didn't help much. I'm …

Marketers Must Embrace the Transition Into the Post-Television World

Ad agencies, marketers and the media are awash with buzz about the competition between the Digital Content NewFronts and the subsequent broadcast …

Here's What Happens When Facebook Advertising Fails

This story originally appeared on KISSmetrics<p>So by now, you’ve probably heard the news: Eat24, a food delivery company, has officially broken up with Facebook.<p>“Big deal.” You say, “It’s just one company. Why should I care?”<p>Because, dear reader - it only takes a single spark to start a fire.<p>Just …

The 3 Layers of Modern Marketing: Data, Analytics, Activation

Are you a modern marketer?<p>Let’s be honest—no marketer is going to answer that with a “no,” so let’s dig a little deeper with a few questions that get to the heart of the issue:<p>Are you a data-driven marketer?<p>Are you a marketer who understands beyond the shadow of a doubt what components of your …

Keynote Presentation: Digital Convergence of Public Relations & Marketing

Today I’m giving a keynote at the sold-out Communicator’s Conference in Portland, Oregon to 270 or so PR and Communications professionals.<p>The …

Turkish police fire teargas at crowds mourning boy injured in protests

Riot police used teargas and water cannon to disperse mourners on Wednesday after the funeral of a 15-year old boy injured during anti-government unrest last year.<p>Tens of thousands joined the funeral of Berkin Elvan, who had spent 269 days in a coma after being struck on the head with a teargas …

In pictures: Teenager's death sparks riots in Turkish cities - Telegraph

Top Reasons Why Public Relations Needs to Optimize

Understanding the needs of their “customers’ customer” is essential for PR agencies and communications professionals to remain relevant and …

The changing role of the media in PR

The relationship between public relations and the media has long been symbiotic.<p>Though it doesn’t always seem equal if you’re a PR pro trying to get …

Turkey's President Talks About Banning YouTube and Facebook

This article is from the archive of our partner .<p>Turkish Prime Minister Tayyip Erdogan may ban YouTube and Facebook, saying that his political …