Lucho Chaucha Rivero

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7 Tips for the Most Successful Facebook Ads You've Ever Created

What does a really successful Facebook ad look like?<p>To figure out how Facebook's algorithms for ads affects the success of ads, social media …

The 3 Steps to Making Your Homepage a Success

Creating a home page is momentous for any business. You spend weeks carefully crafting every line of copy, every image, every color, every icon.<p>Agencies are hired, opinions are gathered, and budgets are obliterated. This is your brand we’re talking about, right? Everything is on the line.<p><i>Except</i> …

7 Predictions for Email Marketing in 2016

The marketing year is rapidly drawing to a close. For some, it’s pretty much already done. The Christmas promotions are all teed up. It’s just a …

Your product is launched. Now what?

If you work in marketing you know the drill. As your launch day comes to a close, it’s natural to pat each other on the back and wipe your hands …

The evolution of CRM, marketing automation, and customer management

Marketing automation vendor Act-On has a new CEO. Andy MacMillan took on the new role last month, after holding several roles at Salesforce, including COO of Products. I talked to MacMillan about why he took the new role and how he sees CRM and marketing automation evolving.<p>As marketing takes up …

8 Super Creative, Crazy Effective Display Ad Ideas

Display ads often yield abysmal click-through rates and even lower conversion rates. What accounts for their disappointing performance? It’s a matter …

Marketing

6 Predictions On The Future Of Content Marketing For 2016

One of this year’s most popular articles highlighted six of my predictions for content marketing in 2015.<p>While this post wasn’t wholly accurate (who …

A Guide to 2016 Content Marketing Trends [Infographic]

Content marketing is an ever-evolving opportunity for marketers to reach new customers and gather data on their unique audience. But with the …

A Simple Social Media Marketing Strategy For 2016

Recommended for You<p>Determine which platforms are best to reach your market<p>Facebook is still the “home” social media platform<br>• LinkedIn is essential for …

Presenting Social Media Measurement to Senior Leaders

In the early days of social media, brands engaged because it was hip—the thing to do. Fast-forward a few years and social media is no longer …

The 5 Best Google Chrome Extensions for Content Marketing

Being a content marketer involves a lot of patience and organization, and even with all of the technology and tools we have at our disposal, it's not …

How to win at social media

As a social media professional, I have ran over 10 major campaigns and grew over 5 social media communities for government agencies, private …