PROXIMITY AND OMNICHANNEL MARKETING

By Luca Guido Zambrelli | We talk about Digital Marketing but focused on Omnichannel and Proximity Marketing

US #Ecommerce sites ranked by active users via @eMarketer https://t.co/fX9FLxwEEY

Facebook ad clickthrough rates by industry 2017

<i>Chart of the Day:</i> What clickthrough rate can new Facebook advertisers expect?With declining reach in organic Facebook posts, we are seeing …

Sheryl Sandberg

Transformation of Retail 2017: From gut instincts to intelligent experience

SS4653 - Transformation of Retail 2017: From gut instincts to intelligent experience<p>Session Description<p>The digital revolution in retail has taken …

How to Enable Location Extensions in AdWords - Google Best Practices

Google

E-commerce vs In-store? Retailers need to embrace Omnichannel to succeed in 2017

<i>Chart of the Day</i>: Utilizing digital to drive consumers into store sees a resurgence with RetailersCustomers are increasingly expecting retailers to …

eCommerce

Which information sources influence B2B purchase decisions?

Research shows most important factors for selecting martechMarketers now have many, many potential marketing technologies they can deploy as shown by …

Digital Marketing

What Type of Payment Options Do Millennials Prefer?

There has been a lot of focus on Millennials over the last several years. And, it’s easy to understand why. Millennials represent the largest …

Banking

The Ultimate Guide to Retail Store Layouts

You may have heard this well-known retail statistic: 90% of people turn right when they walk into a store. That’s a mind-boggling insight into …

Trends

6 sophisticated examples of dynamic content emails in 2017

Interactive, creative and innovative emails to inspire your 2017 email marketing.Email marketing consistently ranks as one of the most effective …

Digital Marketing

The top 8 mobile technology trends for 2017

Massive mobile tech trends that will impact marketing this yearYou want your small business to make it in 2017; you better be aware of the mobile …

Mobile Marketing

The future of beacons and digital signage

COMMENTARY<p>The future of beacons and digital signage<p>Feb. 17, 2017<p>Photo source: istock.com<p><i>By Mike Sisco, CEO, Embed Digital</i><p>Beacon technology has not …

eCommerce
Trends

5 secrets from top brands to inspire your Twitter Marketing Strategy

Follow these examples to get the most from Twitter marketing in 2017Twitter remains one of the most popular social media platforms and it’s …

Social Media Marketing

Dal social all'entertainment, dove punta il mercato delle app

Quali sono state le app che hanno avuto la meglio nel 2016?<p>Secondo un report dell’azienda di app intelligence Sensor Tower, la spesa che gli utenti …

Mobile users still not converting

<i>Chart of the Day</i>: Conversion rates of online shoppers by device and platformData based on more than 1.9 billion shopping sessions collected by …

Digital Marketing
eCommerce

Il negozio del futuro, cosa cambia nel 2017

Nel 2015 sul tema del “negozio del futuro” avevo catturato diversi spunti dai principali consulenti americani Jason Goldberg VP di Razorfish e Brian …

The Store of the Future

Physical retailers must stage experiences, embrace omnichannel and harness data to meet the needs and desires of today’s constantly connected, …

eCommerce

Airpods, what does it mean for beacon and Bluetooth technology?

Wireless technology is literally all around us. In a corporate setting, there are Wi-Fi signals, fast 4G access points on smartphone and Bluetooth …

Wireless

Mobile e Proximity, non solo marketing: tutte le fasi del customer journey sullo smartphone in negozio

Secondo dati del Politecnico di Milano, <b>un utente su 3 sceglie cosa comprare cercando informazioni sul proprio smartphone</b>, e <b>il 31%</b> lo fa quando si …

ShopAdvisor Unveils Enhancements To Proximity Marketing Platform

<b>Product Intelligence:</b> Ingests information from hundreds of direct relationships with retailers and other data partners — and then merges, categorizes …

Commerce Business in China

<b>SHANGHAI, CHINA, July 23, 2015</b> – Wal-Mart Stores, Inc. (NYSE: WMT) today announced it has acquired the outstanding shares in Yihaodian, taking full …

eCommerce

The surprising way smartphones are changing the way we shop

Gamestop has no doubt that mobile devices have changed the way its customers shop. Smartphones and tablets now account for up to 68 percent of the traffic to the videogame chain’s Web site, where customers are frequently browsing products and looking up trade-in values for their old games.<p>One thing …

Trends

Google Shows Hotels With Free Wi-Fi & Other Amenities in Search Results

Ever wish you could easily find which hotels offer free Wi-Fi, before you discover that you are having to pay $19.95 per day at the hotel? Well …

Wi-Fi

App engagement surpasses desktop in US: comScore

The United States, Canada and Britain are now mobile first ? and increasingly mobile only - in terms of digital consumer behavior, but not all …

Digital Media

Create a Better Digital Advertising Strategy with Actionable Insights in One Central Data Platform

June 8, 2015<p>In order for brands to have an effective ad campaign from planning to implementation and evaluation, they need to have access to the …

Advertising

The Global Mobile Report: How Multi-Platform Audiences & Engagement Compare in the US, Canada, UK and Beyond

Over the past several years, internet usage across the globe has increasingly shifted from desktop to multi-platform. With mobile now the leading …

Mobile

Home Depot’s visual search beta highlights technology’s appeal beyond apparel

Home Depot is latest big retailer to embrace mobile visual searchHome Depot’s iPhone application recently began offering visual search in beta, …