PROXIMITY AND OMNICHANNEL MARKETING

By Luca Guido Zambrelli | We talk about Digital Marketing but focused on Omnichannel and Proximity Marketing

Il negozio del futuro, cosa cambia nel 2017

Nel 2015 sul tema del “negozio del futuro” avevo catturato diversi spunti dai principali consulenti americani Jason Goldberg VP di Razorfish e Brian …

The Store of the Future

Physical retailers must stage experiences, embrace omnichannel and harness data to meet the needs and desires of today’s constantly connected, time-poor luxury consumers.<p><b>LONDON, United Kingdom —</b> “The Internet has become extremely good at doing what stores traditionally did: merchandise products, …

Airpods, what does it mean for beacon and Bluetooth technology?

Wireless technology is literally all around us. In a corporate setting, there are Wi-Fi signals, fast 4G access points on smartphone and Bluetooth …

Mobile e Proximity, non solo marketing: tutte le fasi del customer journey sullo smartphone in negozio

Secondo dati del Politecnico di Milano, <b>un utente su 3 sceglie cosa comprare cercando informazioni sul proprio smartphone</b>, e <b>il 31%</b> lo fa quando si …

ShopAdvisor Unveils Enhancements To Proximity Marketing Platform

ShopAdvisor has added new features to its Product Intelligence, Context Intelligence and Shopper Intelligence modules, as well as its appNET network …

Marketing

Commerce Business in China

<b>SHANGHAI, CHINA, July 23, 2015</b> – Wal-Mart Stores, Inc. (NYSE: WMT) today announced it has acquired the outstanding shares in Yihaodian, taking full …

The surprising way smartphones are changing the way we shop

Gamestop has no doubt that mobile devices have changed the way its customers shop. Smartphones and tablets now account for up to 68 percent of the traffic to the videogame chain’s Web site, where customers are frequently browsing products and looking up trade-in values for their old games.<p>One thing …

eCommerce

Google Shows Hotels With Free Wi-Fi & Other Amenities in Search Results

Ever wish you could easily find which hotels offer free Wi-Fi, before you discover that you are having to pay $19.95 per day at the hotel? Well …

Google

App engagement surpasses desktop in US: comScore - Mobile Marketer - Research

Create a Better Digital Advertising Strategy with Actionable Insights in One Central Data Platform

June 8, 2015<p>In order for brands to have an effective ad campaign from planning to implementation and evaluation, they need to have access to the …

The Global Mobile Report: How Multi-Platform Audiences & Engagement Compare in the US, Canada, UK and Beyond

Over the past several years, internet usage across the globe has increasingly shifted from desktop to multi-platform. With mobile now the leading …

Home Depot’s visual search beta highlights technology’s appeal beyond apparel

Home Depot is latest big retailer to embrace mobile visual searchHome Depot’s iPhone application recently began offering visual search in beta, …

Here's what happened in e-commerce this week

<i>Happy Weekend! E-Commerce Weekender is a collection of our favorite e-commerce news of the week from BI Intelligence, Business Insider’s paid research service.</i><p>DESKTOP COMMERCE DIMINISHES AS MOBILE GAINS POPULARITY: Mobile devices are quickly gaining popularity as the preferred online shopping …

eCommerce

Google's Eddystone serves up location-based info via Bluetooth beacons

Using low-energy Bluetooth beacons to serve up location-based info to customers isn't a new development. We've seen more than a few implementations of Apple's iBeacon tech. Google has a new project that employs a similar setup, and it's called Eddystone. How does it differ from Apple's Bluetooth …

Facebook Takes Big Step Forward On Commerce, Builds Shops Into Pages

A test with the potential to transform online commerce.<p>Facebook wants to be more than a place to socialize, share, and discover content. It wants you to shop inside it as well.<p>The company is building out shops within Facebook Pages, essentially mini e-commerce sites that give businesses a chance to …

Facebook

25 Of The Best Responses To Amazon Prime Day

I woke up at 3 a.m. for this??<p>Ouch.

Apple is working on a new e-commerce system based on your credit card balance

For a company whose CEO has repeatedly asserted that it is not interested in selling its customer data to advertisers, Apple sure is putting a lot of effort into developing new products that sell customer data to advertisers.<p>In a patent application filed today, Apple proposes a new e-commerce …

Tim Cook

Why our wrists could host a retail revolution

<b>Imagine having a personal helper by your side when you shop.</b><p>With the smartwatch's rise in popularity, this can now be possible.<p>Dozens of retailers …

Grabble: il Tinder del fashion eCommerce

<b>Swipe, ecommerce, shopping online</b>. Già da sole queste parole sono elementi di successo. Combinate insieme sono un mix irresistibile, che corrisponde …

Wolfgang Digital Q1 Report 2015

By Alan Coleman <i>on</i> 1 May 2015<p>How has Irish eCommerce been doing in 2015?<p>Inspired by winning the Grand Prix in the European Search Awards recently, …

Digital Marketing