PROXIMITY AND OMNICHANNEL MARKETING

By Luca Guido Zambrelli | We talk about Digital Marketing but focused on Omnichannel and Proximity Marketing

What Retailers Can Learn From These 5 Examples of Experimental Store Formats

Only 32% of shoppers go to stores because they enjoy the experience, while more than three-quarters avoid stores altogether. With metrics like these, …

Brand in “incognito” e pop up fisici: ecco i nuovi trend del marketing moderno

<i>TrendHunter, una delle più popolari community del web, con oltre 60 milioni di visualizzazioni al mese, ha stilato una interessante check list sui</i> …

Facebook vende connettività WiFi con un'app

Facebook ha lanciato silenziosamente un’applicazione nel Play Store che permette di acquistare un accesso ad Internet via WiFi attraverso la sua …

8 Digital Consumer Trends da considerare nel 2018 - Marketing Profetico

<b>GlobalWebIndex ha rilasciato un interessante blue print sui Consumer Trends lato consumer che nel 2018 andranno considerati per le strategie di</b> …

Why the mobile e-commerce experience needs to improve

Scott Voigt, co-founder and CEO of FullStory, examines the state of mobile e-commerce and the challenges still in play when it comes to delivering a …

Retail Strikes Back

The retail industry has gone through unprecedented change since the dawn of e-commerce, giving rise to a new requirement of competency across mobile, …

Omnicom Built Its Own Private Marketplace for Location-Based Mobile Ads

Marketers often talk about the promise of location-based mobile advertising as the ability to target large groups of people with specific messages …

Advertising Industry

China’s Store of the Future Has No Checkout, No Cash and No Staff

In this month’s China Edit, more Chinese retailers are testing 24-hour stores run entirely by technology, while Gucci and Louis Vuitton have finally …

US #Ecommerce sites ranked by active users via @eMarketer https://t.co/fX9FLxwEEY

Facebook ad clickthrough rates by industry 2017

Social Media

Transformation of Retail 2017: From gut instincts to intelligent experience

SS4653 - Transformation of Retail 2017: From gut instincts to intelligent experience<p>Session Description<p>The digital revolution in retail has taken …

How to Enable Location Extensions in AdWords - Google Best Practices

E-commerce vs In-store? Retailers need to embrace Omnichannel to succeed in 2017

Which information sources influence B2B purchase decisions?

What Type of Payment Options Do Millennials Prefer?

There has been a lot of focus on Millennials over the last several years. And, it’s easy to understand why. Millennials represent the largest …

The Ultimate Guide to Retail Store Layouts

You may have heard this well-known retail statistic: 90% of people turn right when they walk into a store. That’s a mind-boggling insight into …

6 sophisticated examples of dynamic content emails in 2017

The top 8 mobile technology trends for 2017

Andrew Gazdecki is the founder and CEO of Bizness Apps — making mobile apps affordable and simple for small businesses. We’re a do-it-yourself …

The future of beacons and digital signage

COMMENTARY<p>The future of beacons and digital signage<p>Feb. 17, 2017<p>Photo source: istock.com<p><i>By Mike Sisco, CEO, Embed Digital</i><p>Beacon technology has not …

Race to Revamp Shopping Malls Turns Nasty

As mall owners scramble to redevelop aging properties, they are being hamstrung by arcane agreements signed decades ago with department stores that govern how the centers are used—right down to the number of parking spaces.<p>The contracts require anchor stores to get permission from landlords before …

5 secrets from top brands to inspire your Twitter Marketing Strategy

Thanks to Meg for sharing their advice and opinions in this post. Meg Carpenter is a copywriter in the marketing and communications team at …

Dal social all'entertainment, dove punta il mercato delle app

Quali sono state le app che hanno avuto la meglio nel 2016?<p>Secondo un report dell’azienda di app intelligence Sensor Tower, la spesa che gli utenti …

Mobile users still not converting

The 4 Roles Of The Retail Worker In An Artificially Intelligent Store

<i>This piece follows an</i> <i>earlier story</i> <i>about artificial intelligence in retail.</i><p>Meet Chad. Yesterday, he was your typical helpful retail employee. Tomorrow, he may be John Henry.<p>Henry is the American legend who, with his bare hands, outperformed a steam-powered railroad drill in a contest that pitted man …

Il negozio del futuro, cosa cambia nel 2017 - Marketing Profetico

Nel 2015 sul tema del “negozio del futuro” avevo catturato diversi spunti dai principali consulenti americani Jason Goldberg VP di Razorfish e Brian …

The Store of the Future

Physical retailers must stage experiences, embrace omnichannel and harness data to meet the needs and desires of today’s constantly connected, …

eCommerce

Airpods, what does it mean for beacon and Bluetooth technology?

Wireless technology is literally all around us. In a corporate setting, there are Wi-Fi signals, fast 4G access points on smartphone and Bluetooth …

Internet of Things

Mobile e Proximity, non solo marketing: tutte le fasi del customer journey sullo smartphone in negozio | Internet4Things

Secondo dati del Politecnico di Milano, <b>un utente su 3 sceglie cosa comprare cercando informazioni sul proprio smartphone</b>, e <b>il 31%</b> lo fa quando si …

ShopAdvisor Unveils Enhancements To Proximity Marketing Platform

<b>Product Intelligence:</b> Ingests information from hundreds of direct relationships with retailers and other data partners — and then merges, categorizes …