PROXIMITY AND OMNICHANNEL MARKETING

By Luca Guido Zambrelli | We talk about Digital Marketing but focused on Omnichannel and Proximity Marketing

US #Ecommerce sites ranked by active users via @eMarketer https://t.co/fX9FLxwEEY

Facebook ad clickthrough rates by industry 2017

<i>Chart of the Day:</i> What clickthrough rate can new Facebook advertisers expect?With declining reach in organic Facebook posts, we are seeing …

Advertising

Transformation of Retail 2017: From gut instincts to intelligent experience

SS4653 - Transformation of Retail 2017: From gut instincts to intelligent experience<p>Session Description<p>The digital revolution in retail has taken …

How to Enable Location Extensions in AdWords - Google Best Practices

E-commerce vs In-store? Retailers need to embrace Omnichannel to succeed in 2017

<i>Chart of the Day</i>: Utilizing digital to drive consumers into store sees a resurgence with RetailersCustomers are increasingly expecting retailers to …

eCommerce

Which information sources influence B2B purchase decisions?

Research shows most important factors for selecting martechMarketers now have many, many potential marketing technologies they can deploy as shown by …

Digital Marketing

What Type of Payment Options Do Millennials Prefer?

There has been a lot of focus on Millennials over the last several years. And, it’s easy to understand why. Millennials represent the largest …

The Ultimate Guide to Retail Store Layouts

You may have heard this well-known retail statistic: 90% of people turn right when they walk into a store. That’s a mind-boggling insight into …

6 sophisticated examples of dynamic content emails in 2017

Interactive, creative and innovative emails to inspire your 2017 email marketing.Email marketing consistently ranks as one of the most effective …

Web Design

The top 8 mobile technology trends for 2017

Massive mobile tech trends that will impact marketing this yearYou want your small business to make it in 2017; you better be aware of the mobile …

Trends

The future of beacons and digital signage

Beacon technology has not been adopted by merchants as quickly as expected, yet changes to devices and strategy will spur 4.5 million active beacons …

eCommerce

Race to Revamp Shopping Malls Turns Nasty

As mall owners scramble to redevelop aging properties, they are being hamstrung by arcane agreements signed decades ago with department stores that govern how the centers are used—right down to the number of parking spaces.<p>The contracts require anchor stores to get permission from landlords before …

Trends

5 secrets from top brands to inspire your Twitter Marketing Strategy

Follow these examples to get the most from Twitter marketing in 2017Twitter remains one of the most popular social media platforms and it’s …

Social Media Marketing

Dal social all'entertainment, dove punta il mercato delle app

Quali sono state le app che hanno avuto la meglio nel 2016?<p>Secondo un report dell’azienda di app intelligence Sensor Tower, la spesa che gli utenti …

Mobile users still not converting

<i>Chart of the Day</i>: Conversion rates of online shoppers by device and platformData based on more than 1.9 billion shopping sessions collected by …

Mobile

The 4 Roles Of The Retail Worker In An Artificially Intelligent Store

Shutterstock<p><i>This piece follows an</i> <i>earlier story</i> <i>about artificial intelligence in retail.</i><p>Meet Chad. Yesterday, he was your typical helpful retail employee. Tomorrow, he may be John Henry.<p>Henry is the American legend who, with his bare hands, outperformed a steam-powered railroad drill in a contest …

Artificial Intelligence

Il negozio del futuro, cosa cambia nel 2017

Nel 2015 sul tema del “negozio del futuro” avevo catturato diversi spunti dai principali consulenti americani Jason Goldberg VP di Razorfish e Brian …

The Store of the Future

Physical retailers must stage experiences, embrace omnichannel and harness data to meet the needs and desires of today’s constantly connected, time-poor luxury consumers.<p><b>LONDON, United Kingdom —</b> “The Internet has become extremely good at doing what stores traditionally did: merchandise products, …

eCommerce

Airpods, what does it mean for beacon and Bluetooth technology?

Wireless technology is literally all around us. In a corporate setting, there are Wi-Fi signals, fast 4G access points on smartphone and Bluetooth …

Mobile e Proximity, non solo marketing: tutte le fasi del customer journey sullo smartphone in negozio

Secondo dati del Politecnico di Milano, <b>un utente su 3 sceglie cosa comprare cercando informazioni sul proprio smartphone</b>, e <b>il 31%</b> lo fa quando si …

ShopAdvisor Unveils Enhancements To Proximity Marketing Platform

<b>Product Intelligence:</b> Ingests information from hundreds of direct relationships with retailers and other data partners — and then merges, categorizes …

Marketing

Commerce Business in China

<b>SHANGHAI, CHINA, July 23, 2015</b> – Wal-Mart Stores, Inc. (NYSE: WMT) today announced it has acquired the outstanding shares in Yihaodian, taking full …

The surprising way smartphones are changing the way we shop

Gamestop has no doubt that mobile devices have changed the way its customers shop. Smartphones and tablets now account for up to 68 percent of the traffic to the videogame chain’s Web site, where customers are frequently browsing products and looking up trade-in values for their old games.<p>One thing …

eCommerce

Google Shows Hotels With Free Wi-Fi & Other Amenities in Search Results

Ever wish you could easily find which hotels offer free Wi-Fi, before you discover that you are having to pay $19.95 per day at the hotel? Well …

App engagement surpasses desktop in US: comScore

The United States, Canada and Britain are now mobile first ? and increasingly mobile only - in terms of digital consumer behavior, but not all …

Create a Better Digital Advertising Strategy with Actionable Insights in One Central Data Platform

June 8, 2015<p>In order for brands to have an effective ad campaign from planning to implementation and evaluation, they need to have access to the …

The Global Mobile Report: How Multi-Platform Audiences & Engagement Compare in the US, Canada, UK and Beyond

Over the past several years, internet usage across the globe has increasingly shifted from desktop to multi-platform. With mobile now the leading …

Home Depot’s visual search beta highlights technology’s appeal beyond apparel

Home Depot is latest big retailer to embrace mobile visual searchHome Depot’s iPhone application recently began offering visual search in beta, …