Luca Guido Zambrelli

1,856 Added | 8 Magazines | 15 Likes | 6 Following | 1,061 Followers | @lucazambrelli | Global E-Commerce Director at Dolce&Gabbana - Golfer

8 Bottles of Affordable Whiskey You Should Always Have on Your Cart

Whether you’re finally setting up that bar cart for the first time in a new place, or you’re just trying to explore the world of whiskey, it’s about …

Liquor

Calvin Klein Is Selling $390 Rubber Gloves

Calvin Klein is selling $390 rubber kitchen gloves — yes, you read that correctly. Made of 100 percent synthetic rubber and coming in a rose pink …

Selling

Upscale, downscale: Target draws customers with collaborations with high-end brands

Not long ago, Gracie Howard got a pair of bright red Hunter rain boots. She felt good about the purchase — at least until she heard Target would soon be selling almost identical Hunter boots for a fraction of the price.<p>“I just wanna know why I’ve been buying $150 Hunter boots but the Hunter …

La vita dopo Facebook | 2 | Tim Cook aprì il dibattito...

TIM COOK APRI’ IL DIBATTITO, MA NON CI FU TEMPO PER…<p><<Max accendi gli screen… trovami il poke di Sergej in cui mi risponde sull’incontro di domani …

Forrester: US mobile sales jumped 29% to $153B last year

Brief:<p>Mobile commerce sales grew 29% to $153 billion in 2017 from the prior year, making up one-third of online retail revenue, Forrester Research …

Mobile

What Marketers Prioritize When Choosing DMPs

Marketers leverage their data management platforms (DMPs) for everything from storing data to ad targeting, but there’s one particular use case …

Marketing

Getting E-Commerce Out the Dior

French luxury conglomerate LVMH recently reported a 10% increase in year-over-year growth for Q1, saying that online sales had grown rapidly all over …

eCommerce

Tencent rolls out credit system for online gamers

Tencent just launched a credit rating system for online game players, according to an announcement made on its Weibo.

Gaming

Boho-chic, come copiare la moda del festival di Coachella - Moda

Il Coachella Music and Arts Festival si celebra ogni anno dal 1979 in California, nella città di Indio, nella contea di Riverside. Una sola pausa fu …

Italiani e Social Media, 1 utente su 3 non distingue la pubblicità dai contenuti

How Overenthusiasm for Tech Led to an Era of Oversharing and Data Scandals

As an industry, we are at an important inflection point. We’ve lost trust in the technologies that promised to improve the way we communicate with …

Advertising Industry

How Brands Are Getting More Sophisticated at Using Location Data

Location data is powering ad targeting, customer insights, user engagement and campaign measurement and has established equal footing with …

AdTech

Fast Fashion Shakes Up E-Commerce

As e-commerce in Europe grows, specialty retailers and luxury brands will find that more markets are becoming competitive due to the investments in …

eCommerce

Smart(phone) Email

Email marketing remains a critical channel for brands to reach UK consumers: 30% of brands in L2’s Digital IQ Index: Beauty UK receive more site …

Marketing

E-Tailers vs. Amazon

A key area of analysis in L2’s Digital IQ Index: FMCG Germany is how brands perform across e-tailer platforms, especially the market leader in …

Amazon

How Retailers Bring the In-Store Experience Into Customers' Homes With AR Technology

Augmented reality is being used by an increasing number of retail brands. It’s changing how consumers shop, how brands connect with consumers, and …

eCommerce

Is Fashion Ready for the AI Revolution?

Artificial intelligence can help businesses align supply and demand, scale personal service and design better products.<p><b>LONDON, United Kingdom —</b> If …

Artificial Intelligence

Op-Ed | Technology Is Eating Fashion

Fashion companies that don't embrace technology are sitting ducks just waiting to be picked off by sharp-shooting software companies, argues Marc C. …

Innovation

More than half of retail sales are influenced by digital

While growth in mobile commerce is easing up, digital and omnichannel efforts are still key to driving loyalty and sales, according to Forrester …

eCommerce

The Future of Retail is the End of Wholesale

E-commerce will rapidly reshape the entire economic model of retail, spelling the end of wholesale, argues Doug Stephens, founder of Retail</b> …

eCommerce

La vita dopo Facebook | Un racconto di fantasia

Dopo Facebook, anche internet si spense<p>“Apri la porta Max” – siamo nel 2027 e ho appena installato in casa il nuovo software, l’ho collegato a Max ed …

Why You Should Open a Pop-Up Store (And 7 Location Ideas to Get You Started)

As an ecommerce merchant, you might have a highly successful online store, a loyal community of customers in love with your brand, an audience of …

eCommerce

Op-Ed | What E-Tailers Can Learn From Netflix

Personalisation is an effective marketing tool for online retailers, but they're bad at making use of it.<p><b>NEW YORK, United States</b> — Since your …

eCommerce

The Psychology of Designer Handbags

Alexandra Shulman reflects on why shoppers invest so much emotionally and financially in one of the luxury industry's most powerful products.<p><b>LONDON,</b> …

Time I

Confessioni di quattro Instagrammer sulla «vita a colori»

Navigando tra i profili più influenti di Instagram ci si imbatte sempre più spesso nelle palette. C’è chi sceglie le tonalità dell’azzurro, del rosa, …

How to keep customers tethered to the store

Romney Evans, co-founder of True Fit, explains why retailers who don't proactively engage consumers in the store digitally are leaving the door open …

eCommerce

Why Retail Is Getting 'Experience' Wrong

Most customer experience design is just fresh icing on the same stale cake, argues Doug Stephens, founder of Retail Prophet.<p><b>NEW YORK, United States —</b> …

How Luxury Came to Love Streetwear Sites

To reach millennials, luxury brands like Gucci and Louis Vuitton are partnering with influential streetwear sites Highsnobiety and Hypebeast.<p><b>NEW</b> …

Clothing

6 of the Best Cushioned Running Shoes for Men and Women Out Right Now

For the runner who wants a plush ride provided by plenty of cushioning, today’s top athletic brands have plenty of sneakers out now for both men and …

Shoes

Op-Ed | The Formula For Brand Experience

The right blend of technology, education and entertainment is key to a successful retail strategy, argues Grant Lacy.<p><b>LOS ANGELES, United States</b> — …

Customer Experience