Lindsey Heiden

21 Flips | 7 Magazines | 1 Following | @lsheiden | Keep up with Lindsey Heiden on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Lindsey Heiden”

Banksy: Why A Million-Dollar Artist's Work Sold For $60

Branding is everything. It can make or break your business.<p>Companies that get this, spend millions in cultivating strong brands that secure them a loyal following. If you think about what consumers need vs. want, the majority of purchases fall in the “wants” category. Those desires are influenced …

50 Awesome Posts on Email Marketing

<b>Learn the ins and outs of email marketing, including building your email list, crafting the best email content, email newsletter design, and more in</b> …

The 5 Phases of Growth Hacking

It’s a spectacular feat. Right in front of our eyes, a group of marketers helped build <i>billions</i> of dollars of brand equity on products like Facebook, …

Ad & Marketing Execs See Facebook, LinkedIn, Google+ Investments Increasing [Survey]

A majority of marketing and advertising execs think Facebook, LinkedIn, and Google+ will be the top social media investments for the coming months, …

Behind The Brand: Transformation At AMD--A Video Interview With CMO Colette LaForce

AMD, the tech giant, has taken a new approach to its branding. Why? The company is what is known as an “ingredient” brand. That is, it has a place in much of the tech world we all interact with all day every day, but usually that place is behind the scenes, in the hearts and guts of the devices and …

Artist pranks LA Best Buy stores with 'useless' gadget

Consumers visiting five select Los Angeles-area Best Buy stores last Friday encountered a "useless" gadget unlike any other.<p>Intending to inspire people to think twice about having the latest and greatest piece of tech, street artist Plastic Jesus secretly placed empty black plastic boxes, complete …

The system that wants to save you from ever sending a colleague another email

Email is either the most efficient or least efficient workplace innovation of the last few decades, depending on how you look at it. One McKinsey study concluded that workers spend the equivalent of 73 full work days a year dealing with email. Flickr co-founder Stewart Butterfield thinks he has …

Why CMOs Also Have To Be Thought Leaders

CMOs are experts at promoting their companies’ brands–but not always their own.<p>A handful of great CMOs in my community have lost their jobs. Why did it take almost a month for them to re-position themselves and generate interest from prospective employers? I think it’s because they have ignored the …

If You Want to Raise Prices, Tell a Better Story

Ask a CEO if they want to spend a pile of money on an analysis of their company’s story, and they’ll probably throw you out of their office. But if you tell them that you have a powerful insight that can help them raise the prices on all of their products, they might ask you over to their house for …

P&G beauty line needs a makeover, analysts say

Sales and market share in the consumer product giant's segment have stalled recently.<p>CINCINNATI -- To return Procter & Gamble to steady growth, analysts say the company must turn around its beauty care business to jump-start sales.<p>The beauty business generates nearly a quarter of the …

Omnicom, Publicis merging to create global advertising behemoth

Two of the world's largest advertising holding companies -- Omnicom Group Inc. in New York and Publicis Groupe in Paris -- have agreed to merge into the world's largest agency with a market value that would exceed $35 billion.<p>The two companies announced the all-stock transaction Sunday. …

AOL Style News, Trends and Advice

500 Internal Server Error - Dwell

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Google just put the market research biz on notice

It’s not so much the statistics from its various mobile industry surveys that make Google’s new Databoard so cool, but the fact that they’re free, …

Liz’s Bilbao

TravelWhere the Locals Go<p><b>Liz P.</b> recently moved back to the Midwest after spending two years teaching English in Bilbao, Spain. What was a random placement in the Basque Country turned her into a Bilbao enthusiast (see Liz en España for proof) and, now that she’s stateside, she spends most of her …

Summer’s Must-See Documentaries

Sometimes the free-flowing beer and searing summer sun need to be counteracted with a little brain food and air-conditioning. Fortunately, a …

Lake Hillier in Australia is a bright pink color and scientists aren't sure why. http://t.co/vF55q9IaN6

The Shift From Words To Pictures And Implications For Digital Marketers

Digital marketers, take note. Consumer behavior is undergoing a substantial shift, and it’s going to affect how you engage with your fans, grow your audience and stay relevant. This shift involves a migration away from text towards a much more emotional and compelling medium – images.<p>Between …

APOD: NGC 6384: Spiral Beyond the Stars (2013 Jul 06) Credit: ESA, Hubble, NASA http://apod.nasa.gov/apod/ap130706.html Explanation: The universe is filled with galaxies. But to see them astronomers must look out beyond the stars of our own galaxy, the Milky Way. This colorful Hubble Space Telescopic portrait features spiral galaxy NGC 6384, about 80 million light-years away in the direction of the constellation Ophiuchus. At that distance, NGC 6384 spans an estimated 150,000 light-years, while the Hubble close-up of the galaxy's central region is about 70,000 light-years wide. The sharp image shows details in the distant galaxy's blue star clusters and dust lanes along magnificent spiral arms, and a bright core dominated by yellowish starlight. Still, the individual stars seen in the picture are all in the relatively close foreground, well within our own galaxy. The brighter Milky Way stars show noticeable crosses, or diffraction spikes, caused by the telescope itself. http://www.spacetelescope.org/images/potw1108a/ Starship Asterisk* • APOD Discussion Page http://asterisk.apod.com/discuss_apod.php?date=130706 #APOD