Luca Pisati

60 Flips | 3 Magazines | 7 Likes | 2 Following | 17 Followers | @lpisati | User Experience Consultant | E-Commerce | Digital Strategy | UX

Hamburger Menus and Hidden Navigation Hurt UX Metrics

<b>Summary:</b> Discoverability is cut almost in half by hiding a website’s main navigation. Also, task time is longer and perceived task difficulty …

Talk: “Ways of Seeing Data: Towards a Critical Literacy for Data Visualisations as Research Objects and Devices”, University of Amsterdam, 14th January 2016

Yesterday I gave a presentation on “Ways of Seeing Data” at the Digital Methods Winter School Mini-Conference at the University of Amsterdam.The …

Here’s How You’re Going To Die

We’re all going to die, but exactly when and how is an open question. Statistically, the likelihood is that you’ll live to be at least 75. More than half of all deaths in the U.S. (about 40 million a year) are among people above that age. If you’re male, you have a 25% chance of dying of cancer. …

Responsive design is failing mobile UX

It’s no longer enough to simply make sure your web content fits on a small screen. Google reinforced this precedent by updating its algorithm to …

Beacon UX: It’s All About Context

Incorporating the needs of users for a feature that has not explicitly been developed or used is a tough endeavor. Designing and developing the needs …

Welcome to Project Soli

The psychology behind color

If you squash every scene from the <i>The Matrix</i> into one image you’ll get something that looks like an old fuzzy TV screen. Look a little closer though and you’ll see the entire movie unfold, all without watching a single scene.<p>As you scan from left to right and top to bottom the colors flip flop …

Apple Watch's halo effect may be impossible to resist

When you look at an Apple Watch, the last thing that comes to mind is the iPod. On the surface, there’s isn’t a whole lot of correlation between …

Content First — Design Last

After four years, the web went public, in 1993. It took a couple of years for someone to create the first columned layout using a table — at which …

The Paradox of Empathy

If I’m ever asked what’s most important in UX design, I always reply “empathy”. It’s the core meta attribute, the driver that motivates everything …

Scaling Design Thinking

How should a company go about scaling design thinking ?<p>So you’re trying to implement design thinking inside your organisation, you’ve run a bunch of …

Design Thinking

7 Ways to Design Home Pages Without Rotating Banners

Last week we trashed the trend of using rotating banners on home pages. You may recall, roughly half of top online retailers use them despite how …

M-Commerce: Terrible UX

<b>Summary:</b> Traffic and sales data show that ecommerce sites had 111% higher sales-per-visit on desktop than on mobile on Cyber Monday 2017. Better than …

Mobile Menus: Hold the Hamburger?

Whether you call it the “hamburger,” “sandwich,” “hot dog,” “list icon” (or as I like to call it, the “Adidas”), that little 3-bar thing denoting …

Side Drawer Navigation Could Cost Half Your User Engagement

<i>Anthony Rose is co-founder and CTO of</i> <i>zeebox</i><i>, the social network for TV.</i><p>So, you have a mobile app where there are more pages or sections than can fit on a mobile screen at once. Your first thought might be to create a tabbed design, with a row of tabs along the top or buttons along the bottom.<p>But …

Where to find the best free photos and graphics

This is my collection of the best websites to find free photos, icons and patterns. If you’d like to suggest a resource, send me an email.<p>Photo</i> …

Engines

UX Collective

UX Design Methods & Deliverables<p>What does a User Experience Designer do from 9 to 5? Well, a lot of stuff. The list below aggregates most common …

What You Think You Know About the Web Is Wrong

If you’re an average reader, I’ve got your attention for 15 seconds, so here goes: We are getting a lot wrong about the web these days. We confuse …

Why The Fold Is A Myth - And Where To Actually Put Your Calls To Action

If you’ve spent any time at all learning about web design, online marketing, or conversion-rate optimization, you’ll have heard to <i>never</i> put calls to …

Visual Design

Why "Simple" Websites Are Scientifically Better

In a study by Google in August of 2012, researchers found that not only will users judge websites as beautiful or not within 1/50th – 1/20th of a …

What is good design?

Ah, the perennial question of what it is exactly that characterizes and establishes “good design”. It seems non-designers in particular are more …

Design

Leading Business by Design

<i>Leading Business by Design</i> is our qualitative research project that investigates the strategic use of design at senior levels in a sample of UK and …

Design

Why Service Design, CX and UX are all part of a bigger customer-led world

One of Forrester’s analysts, Kerry Bodine, recently wrote an excellent article on how Service Design relates to CX and UX. The main hypothesis was …

UX Design: the user is not enough

For a successful project the focus on the user is not enough: Design leaders are also product experts who deeply understand the business challenges …

UX Design

Customer Experience Versus User Experience: What’s the Difference and Why Does It Matter?

While people who are just visiting, or using, an ecommerce site are not yet customers, clearly the ecommerce company cares about them. In fact, I’d …

Icons or Labels: Which Responsive Navigation Test Won?

A few months ago Adam McFarland, one of the owners of Detailed Image, a high-end car care product seller, dropped me an email to share the impact …

Are You Ever Done Testing Call-to-Action Buttons?

Testing call-to-action buttons are a popular starting point for conversion optimizers because of their role in moving your customer through your …

Customer Journey Map - the Top 10 Requirements

<i>It’s been two years since I originally wrote this post. See the update here.</i><p><b>This post has been viewed 106,637 times.</b><p>A customer journey map is an …

What Part of A Web Page Gets the Most Attention? [Infographic]

en_US<p>article<p>Chartbeat unveiled findings this week on where Web users' attention falls on publisher pages -- it's not the top of the page, but the …

Infographics