Louis Gottfried

283 Flips | 3 Magazines | 6 Likes | 2 Following | 14 Followers | @louisgottfried | Keep up with Louis Gottfried on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Louis Gottfried”

The Product Manager's Guide to Behavioral Economics

As a product manager, understanding the psychology of people—what makes them tick—may be your most important asset.<p>To get your ideas off the ground, …

Product Management

Fixed Length Iterations vs. Continuous Flow

Your team is mulling over two approaches to goal setting:<p><b>A:</b> Figure out a meaningful goal for the next two weeks!<p><b>B:</b> Figure out a meaningful goal that …

Project Management

How to Design an Addictive Product

I Used to Solve Problems, Now I Try to Create Them<p>Most of us think of design as making something more functional, intuitive, comfortable, and …

Psychology

Agile (Done Right) Is Continuous Design

With Software-as-a-Service (SaaS), nothing is shipped. Design is continuous:<p>increasingly valuable working prototypes<br>• continuous iteration, …

Project Management

Look at your product from a new perspective

<i>By Andrea Sipos, Product Manager at</i> <i>Skyscanner Engineering</i><p>In 2015 we redesigned and rewrote our Flights application completely. Following a huge …

UX Design

From consultant to head of product, here’s what it takes to see success in the enterprise

Back in 2016, product manager ascended to the highest ranking dream job of MBA graduates. The timing fits; in the past few years, product management …

Top Tips for Product Leaders from the Chief Product Officer of Box: Jeetu Patel

How to Build and Manage Successful Product Team<p><i>During</i> <i>Aptrinsic</i><i>’s recent</i> <b>Mastering Product Adoption and Growth</b> <i>event, industry-renowned product leaders</i> …

Every Feature Is Considered Harmful: Debts in Software Development

We tend to believe that every new feature is a good and valuable addition to a product. Quite often, it can be hard to <i>not</i> implement a feature, …

Personal Finance

The Ultimate Product Announcement Checklist for SaaS Startups

Execute these, and you might just make the earth shake<p>A product announcement checklist only becomes useful when you have an effective product …

How Startups Should Do Customer Discovery

Teams that build continuous customer discovery into their DNA will become smarter than their investors, and build more successful companies.<p>These …

5 Mental Models that Help Product Managers Acquire and Retain Users

I’m a big believer in lifelong learning. I read everything I can get my hands on, listen to audiobooks at 2x speed, and rely on products like Blink …

Product Management

The 4 Stages of 0->1 Products

<i>This was first published on my mailing list</i> <i>The Looking Glass</i><i>. Every week, I answer a reader’s question.</i><p><i>Q: In all my past roles, I’ve worked on</i> …

Product Management

The Varieties of Product Management Tension

Managing these six types of tension is a chief responsibility of PMs.<p>Starting with <i>The Product Management Triangle</i>, I’ve argued that a chief …

Product Management

Backlog/Roadmap Hygiene Tips

Jugglin’<p>I don’t really differentiate between backlogs and roadmaps.<p>It is all a spectrum: high level, low level, sooner, later, certain, uncertain, …

Product Management

Is Customer Satisfaction the Wrong Goal?

Is it more important to acquire customers or to satisfy the customers you have?<p>In “The 10x Rule,” Grant Cardone makes the vehement argument that …

The right way to respond to feature requests

If you work in customer support, you’ll likely encounter a familiar situation: a user will ask about a feature your product doesn’t support.It’s …

Getting product strategy right

In the early days of a company, getting product strategy right is way more important than perfecting sales, marketing or any other part of your …

The Road To Consumer Augmented Reality

With the trough of disillusionment well underway for Virtual Reality (VR), our industry has turned to Augmented Reality (AR) as the next great hope. …

Augmented Reality

Products should start with what you want to learn, not what you want to build.

I’ve spoken to a lot of startups and big companies over the last couple of years, and I find myself giving similar feedback. So it made sense to …

How Immersive Sound Brings Mixed Reality to Life

Building believable virtual environments is about creating multi-sensory experiences, and spatial audio technology is bringing us a step closer to …

Mixed Reality User Flows: A New Kind of Template

As designers, we create user flows and give them to developers, product managers, clients, and sometimes even users for testing. At its best, a user …

Logitech is experimenting with a keyboard built for virtual reality

As simple as it seems, dealing with the keyboard is one of the weirder challenges that many notice the first time they check out virtual reality. Even if you’ve been touch typing for decades, even just figuring out where the heck your keyboard <i>is</i> can be hard once you’ve popped a headset over your …

Virtual Reality

Silicon Valley’s Top Product Managers Use Feature Flags — And You Should Too

How product managers at top companies control releases and accelerate the product lifecycle<p>The Product Manager<p>You are the king or queen of the …

Product Management

Rethinking interface assumptions in AR: selecting objects

Our unexpected results testing direct and indirect object selection in augmented reality<p>It’s a great time to be a developer — when a completely new …

The 5 Key Measurements of Product Success

One of the most important questions entrepreneurs should ask themselves is whether customers love their product. Yet as founders begin to scale their …

What billions of user events taught us about SaaS products

Everybody wants to know how their metrics stack up — and because Mixpanel is a data analytics company, we have the unique ability to actually deliver …

Product Management

Applying human-centered design to emerging technologies

VR, AR, and digital assistant present exciting opportunities for the future, but how can we ensure we’re designing for what people really want?<p><i>By</i></i> …

What the future holds for AR and VR

Remember how a couple of years ago, the whole industry seemed to be buzzing about virtual reality?It was the star of trade shows like Consumer …

Swing and a miss: Why virtual reality is striking out with sports fans

People of the world, we have been deceived. The sky isn’t filled with flying cars, we can’t plug into the Matrix (unless I’m already in it), and …