Sven

135 Flips | 7 Magazines | 4 Likes | 1 Following | 28 Followers | @lostinspain | Keep up with Sven on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Sven”

Programmatic 3.0: The Next Paradigm In Inventory Procurement

AdExchanger |"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s …

The Changing Handshake Of Programmatic Deals

As private marketplaces have taken off, buyers and sellers have struggled to figure out exactly how to negotiate deals and, once a campaign is live, …

Ad Blocking Is a Hot Topic for Marketing, Media Executives

At this year’s Advertising Week conference, marketers also will be talking about ad-free streaming and transparency in ad buying<p>By<p>Suzanne Vranica<p>Suzanne Vranica<p>The Wall Street Journal<p>Biography<p>@VranicaWSJ<p>Suzanne.Vranica@wsj.com<p>When Advertising Week kicks off Monday in New York, ad-industry …

Digital Advertising

The Attribution Error

<i>"Data-Driven Thinking" is a column written by members of the media community and containing fresh ideas on the digital revolution in media.</i><p><i>Jeremy</i> …

How to use persuasion throughout the ecommerce customer journey

Our journey todayWhen creating and optimising our ecommerce customer journey, not only do we need to ensure that we have made this as frictionless …

Cookies are 'a broken source of insight'

US — Using cookies alone to measure ad reach can typically lead to an overstatement of reach of around 58%, according to an ad measurement …

Why Digital Marketing Is Really People Marketing

Like many small business owners, keywords and search rankings may be the first concepts that come to mind when you hear about digital marketing. At its core, however, online marketing serves the same purpose as its traditional counterpart: to persuade people that a service or product fulfills …

Supermetrics: Get All Your Analytics Data into Google Docs or Excel

Supermetrics for Google Docs is an add-on that turns Google Docs into a full-blown business reporting system for web analytics, social media and …

Advertising Week: TV Feels Its Way Forward

The TV business has finally taken some steps to reach the future it wants, instead of the future that disruptors like Netflix were about to impose, …

Heineken Exec: Facebook Now Rivals YouTube for Video Ads

Nine months after Facebook debuted auto-play video ads, one major brand utilizing them is willing to put the social media platform on par with …

Advertising

What is Brand Storytelling?

Brand storytelling can greatly enhance interest and engagement in you and your business. It has emerged from the explosion of content marketing, …

Why Creative Programmatic Ads Are Attracting Brand Marketers and Tech Investors

Believe it or not, 100 variations of the same ad are not enough for some digital marketers anymore. That's one of the reasons the stars appear to be …

Advertising Industry

Why Sheryl Sandberg Says Big Brands Should Spend Their TV Ad Budgets on Facebook

Facebook's chief operating officer Sheryl Sandberg made it clear to media buyers during an Advertising Week session in New York today that video is …

Advertising

Internet advertising does work — here are 9 of the most effective campaigns of this year to prove it

The average click-through-rate on display ads in the US is just 0.06%, according to Google. But many creative digital marketing campaigns do manage to break the mold.<p>To celebrate digital ad creativity and effectiveness, US trade body the Interactive Advertising Bureau has released its second annual …

State of disruption: 4 innovative companies shaping the future of traditional industries through tech

"Disruption" is a word thrown around a lot in the business and startup space today; every company aims to be the Uber or Airbnb of its respective …

Social Media

The Chivas Venture - Chivas Regal

The best way to predict the future is to create it. 27 social entrepreneurs have been selected to pitch for a share of the Chivas Venture $1million …

The power of colour in branding

Click image to enlarge<p>There's no question that colour has a major impact on the branding world – these outstanding uses of colour in branding are a …

Design Thinking Comes of Age

There’s a shift under way in large organizations, one that puts design much closer to the center of the enterprise. But the shift isn’t about aesthetics. It’s about applying the principles of design to the way people work.<p>This new approach is in large part a response to the increasing complexity of …

Design

Get to Know Remarketing, TOFU, and More: 10 Buzzworthy Marketing Strategies Worth Explaining

Surfing through my daily content curation or checking out the latest, popular marketing stories, I’ll sometimes find strategies that sound completely …

Marketing

The art of nailing low-cost, high-conversion social media ads

Let’s play a game<p>Let’s play a guessing game… what’s got a lot of information, is extremely effective, and doesn’t cost an arm and a leg?<p>If you …

Marketing

How to Prepare Now for SEO in 2016

Marketing and SEO expert Timothy Miller shares tools and tips to help you master your brand's online presence.<p>Whether you like it or not, people still search online for what they want--and increasingly, they do it from their phones. Do you want them to find your business, or your competitors, when …

Marketing

Ultimate SEO Checklist for E-Commerce Companies [Printable Checklist]

While many of your SEO tasks are going to be the same regardless of the type of company you run, there are several different ways to look at SEO when …

SEO Tools: The Complete List (2018 Update)

If you want to see the best SEO tools in one place, then you’ll LOVE this (updated) guide.I personally tested and reviewed <b>188</b> free and paid tools.And …

Scaling Link-Building: Sustainable Practices for Enterprise Clients

How does one effectively scale link-building campaigns that earn quality results? These are suggestions for executing sustainable practices that your …

How to Win People Over by Embracing Your Flaws

In the realm of marketing and business, a similar phenomenon can be seen in the success of brands like UGG and Crocs.<p>The traditionally “ugly” …

Marketing

Google is copying two features advertisers love about Facebook

The new products are quite similar to a service and a format already available from Facebook. And they're two of the advertising products marketers love most about the social network.<p>First up, Google has announced a new product called "Customer Match." It works in a similar way to Facebook's …

5 Tools for Measuring Social Marketing Results | Street Fight

<b>Published:</b><p><i><br>Social media has become an essential part of the local marketer’s playbook. But with so many platforms and networks to choose from, and so</i> …