Small Business Media Weekly

By Technology = Equality | The Technology = Equality Community provides a weekly look at the latest trends and ideas to keep your small business in the know.

6 Proven Facebook Advertising Offers You Can Use to Attract More Business

No need for guesswork here: Use one or more of these Facebook ad strategies to grow your business.<p><i>The following excerpt is from</i> <i>Perry Marshall</i><i>,</i> <i>Keith Krance</i> <i>and Thomas Meloche’s book</i> Ultimate Guide to Facebook Advertising. <i>Buy it now from</i> Amazon | Barnes & Noble | iBooks | IndieBound<p>We've identified …

Marketing

Bruce Lee Podcast - Shannon Lee

4 Ways to Deal With the Client From Hell

How to succeed and thrive through the difficulties of collaboration.<p>Happy collaborations are all alike; every unhappy collaboration is unhappy in its own way. It is the nature of any working relationship that we sometimes butt heads, disagree about a creative direction, flat out seethe with anger …

Collaboration

Indian students look to tech companies for education

in Bangalore and in New Delhi<p>Byju Raveendran smiles proudly as he shows off a video of his biggest ever live performance, when 24,000 young Indians …

Education

Your company is only as good as its hiring process

A company’s brand is not just the sum of its talent, logo, people and product; it is also— more importantly— the impression it leaves on people. So the experience of interviewing at your office should always be a positive one, even for the candidates who don’t end up with a job offer.<p>Being good at …

Recruitment

loribrooks.net

Why do Some Companies Grow Consistently While Others Struggle

Sustained growth, while boring, is very desirable by management, employees, and suppliers<p>You're reading Entrepreneur India, an international franchise of Entrepreneur Media.<p>The first lesson I learned as an entrepreneur is that growing a business is hard. Very hard! During the fi rst few years of a …

Entrepreneurship

WeWork doubled its big corporate client base this year, which generated $250 million in revenue

More than 1,000 companies with 1,000+ employees use the co-working space.<p>Big businesses that lease co-working space at WeWork generated $250 million this year in revenue. These companies make up 25 percent of WeWork’s total $1 billion annual revenue as well as 30 percent of new monthly revenue, …

The Workplace

Marketing Strategy and Planning: the Road Map

<i>Here is an article that discusses marketing and how to leverage it as an INVESTMENT to build your business. Many owners look at marketing as an</i> …

Digital Marketing

Viewpoint: Nonprofits, business must work together to increase tech diversity

The Massachusetts tech sector added 9,400 jobs last year, but just 3 percent of workers in computer and math occupations are black, and just 5 …

Boston Business Journal

What are you willing to sacrifice? Pat Flynn

<b>Strategy:</b> Listen to your audience, understand what it is they are looking for and serve them.<p><b>Wisdom:</b> Success does not happen with the snap of a …

Marketing

Influence: The 4-Step Process for Selling Anything to Anyone

People only buy when they trust the person selling.<p>Influence is described as <i>"the capacity to have an effect on the character, development, or behavior of someone or something."</i> However as subtle as some forms of influence might seem as they appear in both verbal and non-verbal cues, the ability to …

Self-improvement

Want To Be A Great Leader? Follow Satya Nadella's 3 Rules For Extraordinary Success

The best leaders know that they must start the new game before the old game has finished.<p>Microsoft CEO Satya Nadella is one of the most transformative leaders on the planet. He understands that success doesn't happen overnight. Rather, you must think long-term, plant seeds for the future and start …

Leadership

Is Your SEO Competition Too Crowded? Here Are 7 Ways To Gain An Advantage

Search engine optimization (SEO) isn’t new anymore. People have been working to increase their rankings in search engines since, well, search engines started gaining popularity. Today, thousands of firms have dedicated themselves to helping clients rise through the organic search rankings, and tens …

SEO

5 SEO Trends to Watch for in 2018

New technology is helping shift SEO back toward more traditional push and pull marketing tactics.<p><i>By Kristopher B. Jones, serial entrepreneur and investor.</i><p>Remember the biggest trends predicted to remold SEO in 2017? Virtual reality has remained a nascent industry, Accelerated Mobile Pages (AMP) have …

SEO

Tim Ferriss, Gary Vaynerchuk and More Share What Will Make Businesses Successful in 2018

These super successful entrepreneurs share their predictions on what next year will hold.<p>This story appears in the December 2017 issue of <i>Entrepreneur</i>. Subscribe »<p>If you want to be successful, you've got to be thinking ahead, especially when it comes to business. From technology to finance, …

Success

Are you looking for MORE TIME?

The 1 Thing Most Businesses Wait Too Long to Do

Many businesses think they'll start this activity once they are successful. They misunderstand that engaging in it now will help them thrive sooner.<p><i>"I would tell myself to not be afraid to ask for help."</i> That's the advice Susan Friedman told me she'd give her younger self if she were starting her …

Burnout

Turn Your 'Passionpreneur' Project into a Money Maker. These 4 Entrepreneurs Did Just That.

Turning something close to your heart into something that makes you money may not be as difficult as you think.<p>Turning something close to your heart into something that makes you money may not be as difficult as you think.<p>Truth be told, ideas and talk are cheap. No one is remembered for a solution …

Entrepreneurship

Try This Simple Productivity Hack To Help You Stay Focused And Improve Creativity

After trying a number of productivity hacks myself, I have finally found one that works for me -- try it to find out if it could work for your too.<p>For as long as I can remember, I have been on the hunt for productivity hacks, or anything that will help me squeeze just an ounce more productivity out …

Time Management

How to make yourself work when you’re not in the mood

Procrastination affects everyone. It sneaks up on most people when they’re tired or bored, but for some, procrastination can be a full-fledged …

Procrastination

What You Can Learn From the 'Shark Tank' Cast's Mentors

As a young entrepreneur, you can learn a lot from a good mentor. Here's what the sharks of "Shark Tank" learned from their mentors and how their advice propelled them to success.<p>Mentors can make your career. (Just ask Oprah.) The insights, tips, wisdom, and suggestions we get from people who have …

Entrepreneurship

M.O.R.E. T.I.M.E.- The Pillars of Small Business Success

Bitcoin Crushes $9,000 on Growing Signs of Mainstream Adoption, Wall Street Interest

Bitcoin has officially hit the $9,000 mark today, as the massive user adoption from hedge funds, soon-to-be-released futures markets and further …

Cryptocurrency

Black Friday sets online sales record; shoppers spend up to $1M per minute

Buoyed by robust economic indicators, holiday shoppers smashed all-time online sales records on Thanksgiving and Black Friday by more than $1 billion, reports said.<p>Deal-hungry customers spent as much as $1 million per minute on the Internet at the height of Black Friday, e-commerce platform Shopify …

eCommerce

On Small Business Saturday, We Look at Small Business Retailers through the LinkedIn Lens | LinkedIn Marketing Blog

<i>Editor's Note: This is the final post in the LinkedIn Marketing Blog's Small Business Series. The previous posts in the series can be found here and</i> …

Small Business

How Shopify Is Creating Its Own Market

Find out how one automated email from 2004 still impacts what this company does today.<p>Starting a business is hard, and keeping it running is not easy …

Small Business

5 toxic habits I've quit to be happier, smarter, and more productive

• <b>Author Darius Foroux writes about the five bad habits he quit to become more productive.</b>• <b><br>He says the key is to stop trying to copy what successful people do and start avoiding the thing unsuccessful people do.</b>• <b><br>Working too much can cause burnout and actually harm your productivity in the long</b> …

Self-improvement

What Makes a Good Photo Great?

Hello everyone! Are you enjoying this (black) Friday? Hope you do 😉 We’re celebrating it as well. You’ll find out that every. single. photo. on …

Photography