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177 Flips | 12 Magazines | 143 Likes | 5 Following | 13 Followers | @lorenjacobs | Keep up with lorenjacobs on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “lorenjacobs”

28 Top Business Books to Get Ahead In 2018

Reading is both a leisure activity and a strategically important self improvement strategy.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Reading has been noted as one of the primary habits of ultra-successful people, with magnates like Warren Buffett reading hundreds of pages each …

Customer Service

16 Things Your Successful Friends Have Given Up

Sit down and think, for a moment, about what your successful friends do compared to your loser friends that complain. If you don’t have any …

Motivation

Millennials Most Likely To Engage With Email Marketing

Millennial shoppers might be easier to reach than you think.<p>Millennials are the most likely generation to engage with marketing emails, according to …

E-commerce companies can improve revenue by following these 5 tips

Looking to take your e-commerce business to the next level? Columnist Trond Lyngbø has some SEO and content marketing advice for web shops. The post …

eCommerce

There's a huge gap in auto-insurance premiums — but the industry is ignoring it

Our findings were based on analysis of insurance premiums and payouts in California, Illinois, Texas and Missouri.<p>We found insurers such as Allstate, Geico and Liberty Mutual were charging premiums that were as much as 30 percent higher in zip codes where most residents are minorities than in …

Health Care

A Japanese ad agency invented an AI creative director — and ad execs preferred its ad to a human's

LONDON — In 2015, ad agency McCann Japan's creative planner Shun Matsuzaka set himself a task he called the "creative genome project": he wanted to create the world's first AI creative director, capable of directing a TV commercial.<p>And last week, Matsuzaka showed off his creation at the UK …

Advertising

Beyond Elevate: Building a Personal Brand on LinkedIn

LinkedIn provides many different tools for personal branding—and one that probably doesn’t get enough credit is Elevate.<p>Maybe you’ve never even heard …

How Account-Based Marketing and Selling via LinkedIn Can Drive Revenue

Many social media and social selling experts say volume is the key to success on social media platforms, including LinkedIn.<p>In an article in Content …

Marketing

The Digital Advertising War Will Be Fought On These 2 Fronts

We don't follow WPP plc (WPPGY) because we think advertising consultants are a big growth industry, or because we think the shares are significantly …

AdWords Adds Features To Improve Click-To-Call Performance

A new look and reporting features for keywords and ad-level call details, a new design for click-to-call ads, and a way to get call extensions up and …

The ACLU’s Class on How to Resist President Trump

The constitutional-rights organization is inaugurating an online meetup for tens of thousands of supporters. The topic: fighting for immigrant rights.<p>…

Stop Trying to Close and Do This Instead

Play the long game, be patient and succeed.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>If you clicked on this article and I immediately tried to sell my app/product/service, the vast majority would close this page, and rightfully leave with a bad taste in their mouths. Yet every …

Marketing

Non-Intrusive Advertising Is Smartest Way To Get To Consumer

With new age advertising becoming more and more digital, brands and advertisers need to evolve their strategies. The days of banner advertising are …

Why Your Website Is Significantly More Important Than You Realize

Increase your site's conversion rate exponentially with these tips.<p>Every business aims to overtake their industry at some point. Yet, today's overcrowded market space is making the climb to come out on top harder than ever before. Complex marketing tactics of yesteryear no longer work for the …

Mark Zuckerberg says he’s no longer an atheist

For years, Mark Zuckerberg identified as an atheist—at least on his profile page. But in a holiday message posted on Dec. 25, the Facebook CEO nods at a potential return to religion.<p>Zuck wished his friends a “Merry Christmas and Happy Hanukkah from Priscilla, Max, Beast and me!,” to which one user …

Religion

Paid Advertising Making Dramatic Shifts, Study Finds

Programmatic is not the shiny object in every campaign strategy. Despite the hype surrounding programmatic, more than 50% of advertisers still do not …

Pay Per Click

Tic Tac Calls Donald Trump’s Behavior ‘Completely Inappropriate and Unacceptable’

After becoming the latest brand to get dragged into the presidential election on Friday, Tic Tac has a blunt response.<p>On Friday, The Washington Post …

CMOs Hungry for More Consumer Insights From Digital Advertising, According to The CMO Club and SocialCode Report - SocialCode

77 Percent of CMOs Will Use Digital Advertising to Learn About Customers Over the Next Year<p><b>NEW YORK – Dec. 3, 2015</b> – Chief Marketing Officers (CMO) …

How to Maximize Your AdWords ROI

“Increase conversions, reduce spend.” – <i>Every AdWords user. Ever.</i>In an ideal world, spending less to make more would be a cinch. There would be …

AdWords

Salesforce Reveals 'Einstein' Details, Becomes Less Theoretical

SAN FRANCISCO -- Three weeks after announcing its new artificial intelligence service, Salesforce provided more details about Einstein at its annual …

Artificial Intelligence

The Social Media Power Trio - Facebook, LinkedIn, Twitter

With more than 2.3 billion active social media users worldwide, Social Media is a Powerful Marketing Channel that shouldn’t be ignored. Facebook, …

Social Media

22 Must-have apps to be more productive at work

Share25<p>Tweet<p>Share28<p>+16<p>Shares 59<p>A lot has been written about technology. Some call it a time –consuming distraction from life’s important tasks. But …

Apps

Deep Web Research Tools

This list offers some tips and tools to help you get the most out of your Internet searches.<p>Semantic Search Tools and Databases<p>Semantic search tools …

Engines

The 5 Important Metrics of Facebook Ad Campaigns

Without a doubt, Facebook is THE PLACE for most businesses to build audiences and generate revenue.But, as I’ve covered before, organic reach on the …

AdWords

3 Reasons Today's Teens Are Radically Different From Millennials

And what they really want from brands.<p><i>By Meredith Chase, VP of Client Strategy, Swift (a POSSIBLE agency)</i><p>Generation Z is the most digitally savvy, socially immersed, culturally aware segment of our population. So it's a little weird they are so hard to reach.<p>Gen-Zers first appeared online when …

Social Media

Google Analytics now uses machine learning to show you personalized reports automatically

Today Google has introduced a nifty new reporting feature to its Google Analytics app, “Automated Insights.” With the new feature, the app can now show specific reports, which previously would have taken hours to create, as soon as the app is opened.<p>The new feature, rolling out today on Android and …

Machine Learning