Lorena De Asin

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5 Examples of Small Businesses Using Facebook Advertising

Facebook Ads are incredibly helpful tools when growing your business.<p>This story originally appeared on Bizness Apps<p>As a small business owner, you might be shying away from paid online advertising in fear of it taking a large chunk out of your budget. Facebook, however, provides a business tool for …

Marketing

Facebook: Here’s How to Deactivate Your Account

Did you know Facebook allows you to temporarily deactivate your account? This allows you to stop others from viewing your profile and content, …

Advertising Industry

Aion launches first public blockchain network

If you believe blockchains will proliferate in the coming years, it stands to reason that you will need some sort of mechanism to move information between them — a network of blockchains with bridges and processes for sharing information between entities. That is exactly what The Aion Network is …

Blockchain

Make the Best PowerPoint of Your Life With This Amazing Slideshow App

Slidebean makes stunning, powerful presentations in minutes, and right now you can get 96% off.<p>Jobs suck, but you gotta have one. PowerPoint …

Infographics

Sales Emails Getting Zero Replies? It's Probably How You End Your Messages

Use these three steps to write the kinds of calls to action that make people excited to respond to your emails<p>So you've invested time in researching your prospective customers, writing an email that addresses their problems, and making sure to include an enticing subject line and lots of benefits …

Customers

How to identify the perfect social influencer for your business

Social influencer marketing is rapidly on the rise. It’s quickly becoming the preferred marketing strategy and with good reason. A recent study showed that influencer marketing is twice as fast as conventional approaches in finding customers, and up to ten times more effective. With everyone …

Marketing

Gmail’s biggest redesign is now live

Snoozing, nudging, hover actions, and a new sidebar — it’s a mobile app on the web!<p>The world’s most popular email service is getting a big overhaul today. Google is making official the changes we saw leaked earlier this month, with email snoozing, nudging, and confidential mode making their debut …

Apps

6 Instagram Marketing Trends To Be Aware Of In 2018

Command – This tool will show you how your hashtags are performing. However, it is only available in the App Store for iOS users for $1.99 – …

Marketing

You can now download your Instagram data. Here's how

<b>What’s the news?</b> A couple of weeks ago, Instagram promised you’d be able to download your data from its servers. It’s now rolled out that feature, as first reported by TechCrunch. It includes photos, videos, comments, profile information and more. It does not, however, appear to include all the …

Apps

Facebook finally reveals the long-secret rules for what exactly will get you banned from the social network

Facebook is finally publishing the full internal guidelines its content moderators use to police the social network.<p>The move, announced Tuesday, offers significant new transparency around how the company manages its 2 billion users. Moreover, it comes paired with the announcement that Facebook will …

Social Media

10 career tips that are also great to apply to your life

We get it, building a successful career is tough work. And not only that – how are you also supposed to have work-life balance if most of your waking …

Self-improvement

Smart Entrepreneurs Use Third-Grade Words. Steve Jobs Did and You Should, Too

Billionaires like Elon Musk and Richard Branson use simple words to express complex ideas.<p>Steve Jobs once said, "Simple can be harder than complex." It's true, which is why it's hard to express your ideas simply. Anyone can write long, confusing sentences. Anyone can speak in esoteric jargon. But …

Hung Up

A Simple Guide For Writing The Perfect Email

Email continues to be one of the most effective tools we can use in business -- if used right. This simple guide will help.<p>I recently tried a personal experiment to see if I could reduce my email usage to just twice daily "sprint sessions" during which I would strategically respond to and file away …

Communication Skills

Think 'Just Sleep on It' Is Dumb Advice? Science Says It Actually Improves Your Emotional Intelligence

Solve your most challenging problems by getting some extra shut-eye.<p>What does the fossil fish, scientific method, aromatic chemistry, and the periodic table all have in common?<p>If you guessed mentally challenging subjects, you're correct. Well, partially. What's missing? All of those discoveries …

Emotional Intelligence

How to Partner Successfully With a Younger Boss

Age sometimes seems a lot more than just a number.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Just a few years ago, millennials surpassed Generation Xers to become the largest cohort in the United States workforce, according to PEW research. As a result, more and more young people …

Leadership

Here's Why Your Phone Battery Dies So Unreasonably Quick

Is your smartphone's battery always letting you down in the middle of the day? Suddenly your battery goes from 30 percent to 1 per cent … We hear you. It is downright annoying!<p>But Geeks has shared all the tips you need to prolong your battery life. Check out how you can up your chances of lasting …

Gear & Gadgets

Why You Should be Reading Books Every Day, According to Science

It's a habit that's beneficial on several levels.<p>According to the Pew Research Center, more than a quarter--26 percent--of American adults have not read even part of a book within the past year. It's a shame considering that researchers have found reading is beneficial in many ways.<p>1. Reading …

University of London

Amazon will now deliver packages to the trunk of your car

Yep, no joke. It’s the expansion of Amazon’s key service. The service was first launched last year and gave Amazon delivery drivers access to your house so they could slip packages inside the front door. Now Amazon Key is rolling out to automobiles in a collaboration with GM and Volvo, reports <i>The</i></i> …

Smart Homes

Forget Smartphone Addiction. Here's What Experts Are Really Worried About

Our phones are not the problem when it comes to gadget addiction. It's this.<p>It's not the smartphone in your hand. It's not the tablet or the laptop. Reports about shiny objects captivating us all day miss the mark by a long shot. Apple is not to blame for making a useful phone, and Google is not to …

Social Media

Toys R Us accepts $237-million bid from Toronto firm to buy its stores in Canada

A Toronto investment firm run by billionaire Prem Watsa has reached a $237-million deal to acquire the 82 Toy R Us stores that the bankrupt retailer operates in Canada — topping a smaller offer by California toy mogul Isaac Larian.<p>The agreement puts Fairfax Financial Holdings Ltd. in the so-called …

Toys "R" Us

5 Must Haves To Drive Customer Loyalty via Website Conversions

Did you know 98.6% of people that visit your website leave without taking action?<p>You can’t expect every single visitor to buy what you’re selling …

Marketing

How to Create a Winning B2B Content Strategy

B2B marketing is an entirely different beast than consumer marketing. Marketing to other businesses requires a smart, targeted approach that has a …

Marketing

Flickr has been sold after 13 years at Yahoo. Can Flickr be relevant again?

It won’t be easy.<p>Flickr, the pioneering online photo-sharing community — whose rise and purchase by Yahoo in 2005 was a key storyline in the “Web 2.0” era — has a surprise new owner.<p>Verizon, its current owner via its Oath subsidiary, has sold Flickr to SmugMug, an even older, subscription-based …

Flickr

SmugMug acquires Flickr

Two photo-sharing services are teaming up, as SmugMug buys Flickr from Verizon’s digital media subsidiary Oath.<p>USA Today broke the news and interviewed SmugMug CEO Don MacAskill, who said he hopes to revitalize Flickr .<p>At the same time, he said he’s still figuring out his actual plans: “It sounds …

hobbyist

The Apple iPad 9.7" Is Everything We've Been Waiting For

I'll be the first to admit it: I'm one of those people that held on to their original iPad for years, dreading the moment when an iOS update would force me to upgrade. And when that finally happened, I was one of those people that scoured the internet for the oldest, cheapest model that I could …

Apple Pencil

Credit card companies unite for a checkout button to take on PayPal

Even if you don't use PayPal to send money to friends, there's a good chance you've reached for their checkout button in online stores, which is tied to all of your payment information. It's simply easier than getting up and finding your wallet. Now, the major credit card companies -- Visa, …

FinTech

The median employee at Salesforce made $155,284 last year — just 3% what CEO Marc Benioff took home

The median employee at Salesforce made a total of $155,284 in fiscal year 2018, according to a proxy statement filed by the company Friday.<p>The word "median" is key here: It's different than an average; this salary represents one Salesforce employee whose salary happens to fall right in the middle …

Salesforce

Top 10 common habits of high achievers

I have spent the past fifteen years paying attention to the habits, mindset, rituals, processes and decision-making of high achievers who became very …

Self-improvement

How to answer the “sell me this pen/pencil” question in a job interview

I’ve been on both sides of this question, both interviewing people and interviewing for sales jobs. It can be awkward. And as highlighted in <i>The Wolf</i> …

Employment

Google's Complex Relationship With DeepMind Gets Exposed

The relationship between Google and DeepMind might not be as rosy as they’d like you to believe, according to an in-depth report from The Information, which cites several sources across both companies.<p>Google fought off Facebook to acquire DeepMind — a London-based artificial intelligence (AI) lab …

Artificial Intelligence