Things Clients Should Think About

By LondonOnLogic | A mix of info, musings, support and brain-benders that we'd like our clients to know about.

The psychology of passwords: 'You won't change until you've been hacked'

We all know the risks of not changing our passwords – yet somehow it is never a priority. Louise Chunn explains why few people bother<p>You know you should; you know you must! But for some reason you just don’t ever seem to get around to changing your passwords. You could simply start using a password …

Time Management

Why Your Website Needs Evergreen Content

More and more, online publications look to publish evergreen content that is always applicable to reader interests and less likely to become …

SEO

The Difference Between Profit & Profit Margin

One goal of any business is to increase its profit, but increased profit doesn’t always lead to increased profit margins. Whether running a tattoo …

Going over to the duck side: a week using DuckDuckGo

I’ve heard about DuckDuckGo a few times over the years, mostly as a name uttered in hushed whispers behind closed doors – “You don’t have to use …

SEO

A new Microsoft PowerPoint feature is straight out of 'Star Trek'

Microsoft's PowerPoint will soon get a feature straight out of "Star Trek."<p>Speakers using the presentation application will soon be able to have it translate what they're saying in real time for foreign language speakers. The translations will come in the form of subtitles on their presentations …

Star Trek

12 Things DuckDuckGo Can Do That Google Can't

Search engines have evolved to make it easier to find the information you need without having to go through different websites. Google has the …

SEO

5 Fail-Safe Strategies to Drive More Traffic to Your Website

You’ve invested in a new website, set up your blog and have some pretty credible content. Now what?<p>If you’re feeling less than elated by the amount …

Massive database containing over 560 million passwords discovered

Looks like it’s time to change passwords again. Security researchers have discovered a massive database of login credentials — over 560 million emails and passwords — put together by an unknown person. All of the information is insecure.<p>The database was discovered by the Kromtech Security Research …

Security

How to Build a Brand on Youtube

If you love the Casey Neistat vlog, you're going to love getting to know the unapologetically real and honest, Candice Neistat.<p>Finally, the often camera-shy and aloof Candice Neistat shares a very candid and personal look inside her life with Casey. Candice is the wife of famed YouTuber Casey …

Entrepreneurship

You Didn't Actually Need Internet Privacy Protections, Right?

Congress has done away with rules that would have protected internet browsing history.<p>Congress has taken away a set of internet privacy protections …

Twelve Easy Google Search Hacks

If you're looking for an exact phrase, put it in quotes.<p>You can also combine this with many other search tricks, such as:<p>Using the OR command is also …

SEO

What Is the Google Allintext Search Command?

Occasionally you might want to restrict your searches to only the text of Web sites and ignore all the links, titles, and URLs. Allintext: is Google …

SEO

Kevin O'Leary: Here's When It's Time to Kill Your Business

The famed investor also has advice on when entrepreneurs need to take their business 'behind the barn and shoot it.'<p>When deciding whether or not to invest in a company, Kevin O'Leary always asks this question: Is a woman involved in the operations? The returns from women-led companies he's invested …

Entrepreneurship

Facebook Is Down Ranking Sites With Spammy Adverts In Its News Feed

Facebook has announced that it is down ranking certain websites in its news feed that use crappy adverts, the company is looking to get rid of spammy …

Facebook

Mac HandBrake Virus: How to check if your Apple Mac is infected

<b>If you’ve downloaded the HandBrake video transcoder for Mac recently, your machine may be infected. Here’s what you need to know.</b><p>HandBrake for Mac …

Malware

It’s back! Zoolz Cloud Storage: $30, Lifetime Subscription

The last time we covered Zoolz Cloud Storage it was an absolute hit with our readers. But that offer didn’t last very long, and we got a fair number of emails from those who were disappointed they missed out.<p>After that, we resolved to keep an eye on Zoolz for worthwhile offers, and today one just …

Cloud Computing

HandBrake reminds all of us that Macs aren’t immune from malware

HandBrake’s developers are warning Mac users about a possible malware infection after downloading the popular video transcoding app. The dev team spotted the issue Saturday, and note users who downloaded the app between 14:30 (UTC) on May 2 and 11:00 (UTC) on My 6 have a 50/50 chance of …

Malware

Apple Macs Are No Longer Immune To Hacks...And Other Small Business Tech News This Week

Here are five things in technology that happened this past week and how they affect your business. Did you miss them?<p><b>1 — Your Mac is no longer immune to malware attacks.</b><p>Check Point researchers have discovered an email-phishing campaign in Europe that is specifically targeting Mac users. The trojan …

Small Business

Should You Use Paid Ads to Promote Your Small Business?

Paid advertising can be a great way to guide more traffic to your site and increase business, however it can be an expensive endeavor if you don’t …

Advertising

Why Hustle Alone Won't Get You Anywhere

The emphasis on hustle alone discounts the importance of goals, focus, perseverance and discipline.<p>As a user of social media and online marketing it has been fascinating to me to see the emergence of ideas that will "drive success." On one hand, you have Gary Vaynerchuk, who has a massive focus on …

Entrepreneurship

3 Questions to Ask Yourself Before Turning Your Hobby into a Business

Aspiring hobby entrepreneurs must consider how much they're willing to sacrifice to make their passion a profession.<p>We’ve all heard the famous saying “Choose a job you love, and you will never have to work a day in your life.” But, as the lines increasingly blur between doing what we love and …

Entrepreneurship

5 Dumb Things Freelancers Say to Clients (and What to Say Instead)

If you don't have anything nice to say you won't succeed at this.<p>As a freelancer or any other sort of frontline entrepreneur, success and growth are directly linked to the quality of service you provide, but also how you approach, and respond to clients. There’s no hiding behind a line manager. If …

Employment

The Golden Rule of Ecommerce Website Design: Don't Confuse Your Customers

Have you ever walked into a friend’s house and realized he has completely rearranged his furniture? Or gone to your favorite grocery store, only to …

Web Design

How to Optimize Your Videos for YouTube's Ranking Algorithms

Keep your viewers engaged and keep your video near the top of a YouTube search list.<p>Did you know YouTube values watch time (the amount of time your audience watches a video) in their ranking algorithms? So, by keeping your audience captivated for five, 10 or 15 minutes at a time, you can gain an …

Marketing

The Problem with Creating a Business Around Your Passion

Are you building a business around your passion? Then beware of this.<p>There's a lot of narrative in our world right now about following your passion.<p>We're no longer satisfied to spend our days slogging away at a job, relegating our passions to the weekends or postponing them until retirement. Why …

Success

The 7 Things You Must Know about the Psychology of Calls to Action

The most effective call-to-action techniques use basic psychology. You can use some of these psychology methods in your calls to action to turn …

SEO

Ranking the Best (and Worst) Software According to Users

Using software can be a harrowing experience or it can be a delightful one.<p>For any given need you may have, there are likely dozens of software companies offering competing products. How do you know if the software is any good? One straightforward way is to find someone that uses the software and …

Email Marketing

5 Ways To Get People Reading Your Blog

Not only does it provide more online content to increase search engine optimization, it provides fodder for your social media campaigns and can position your brand as an industry expert and resource.<p>A company blog can be a valuable asset, if done the right way. Not only does it provide more online …

Digital Marketing

Stop Delegating Social Media to Your Interns

You really don't want your social media manager to be just figuring it out along the way.<p>You know social media can be a valuable tool for your business -- you just haven’t found the time to prioritize it. But then it hits you.<p>“I’ll just get an intern to help!” After all, it’s a cheap solution and …

Social Media Marketing