Things Clients Should Think About

By LondonOnLogic | A mix of info, musings, support and brain-benders that we'd like our clients to know about.

How to Maintain Google Rankings When Changing Your Firm Name

Article ByRob DelroyTheeDesignWhether a law firm gains a new partner or feels the need to rebrand themselves, many practices from time to time choose …

SEO

What is Image Optimization and why it is Important for a Website?

Shweta Sharma<p>9 October 2017<p>They say, “a picture is worth a thousand words” which is undoubtedly right. We love to interact with visuals rather than …

SEO

17 Smart Tips for People Who Work From Home

More than 400 people shared their top work-from-home tips. Here are some of the best.<p>We've heard this advice over and over again--from everyone from Richard Branson, to a Stanford professor, to--well, everyone. If you want to be more successful and happier, work from home.<p>With that in mind, I asked …

Productivity

7 Ways to Integrate Natural and Paid Search

It’s not a matter of organic search traffic being more important than paid, or vice versa. What matters is integrating the two — paid and natural …

SEO

Forget Photoshop, Edit Your Photos With These Top Free Photo Editors

These free photo editors are the best of the best, and will get you just as good results as the expensive Adobe Photoshop.<p>The free photo editors …

Software

Google Answers How to Optimize Content for Voice Search by @martinibuster

In a Webmaster Hangout, Google's John Mueller answers what steps publishers should take to optimize content for voice search and for Google …

SEO

How to Create Great Content: A Step-by-Step Guide to Content Marketing That Delivers Real Results

A comprehensive guide to developing the right content marketing strategy and creating content that delivers real results for your business.<p>Content marketing is a great way to get people talking about your products, your services, and your company. Content marketing is also a great way to engage …

Digital Marketing

6 Unbreakable Rules for Building the Perfect Contact Form

You do everything you can to build a website that will lead visitors to conversion. As you study the analytics, you’re excited to see that the user …

Usability

What Entrepreneurs Need to Know About Trademarks

Remember to renew and "police" your trademark registration, because if you don't use it, you lose it.<p>Small business owners have a lot of decisions to make. From deciding what is the best business entity type for their venture to figuring out where to purchase office supplies, decision-making can be …

Entrepreneurship

This Study of 400,000 People Reveals the 1 Reason Employees Work Harder (and It's Not Pay or Benefits or Culture Decks)

The good news is, every company -- and every leader -- can instantly adopt this one practice.<p>Forget slogans and posters. Forget mission statements. Forget culture decks. A survey of over 400,000 people across the U.S. found that when employees believe promotions are managed effectively, they are …

Leadership

5 Mistakes Every Entrepreneur Makes When They Try to Do Everything Themselves

When and why you should hire a consultant.<p>Too many entrepreneurs treat their businesses like a DIY project: They want to do it all themselves. But a business is not a bookcase or backyard chicken coop. It's a demanding, ongoing, ever-changing entity. Sooner or later, your workload reaches a …

Entrepreneurship

Get Read For The Upcoming SSL Requirement - A Web Security Change That Will Impact All Websites Everywhere

If your website relies on HTTPS to secure payment info, then you need to be aware of an upcoming deadline: June 30, 2018.<p>In this article, we'll go over what you need to know about the upcoming SSL requirement so that you can be sure your website is fully protected against threats.<p><b>HTTPS, SSL, and TLS</b><p>…

Information Security

Essential Apps You Should Install on a New PC Running Windows or macOS

You just bought a new laptop, built a new desktop PC, or are simply clean installing on a new solid state drive, good for you! Gotta love the taste …

Software

9 Terrible Habits You Need to Stop Immediately

Author Tim Ferriss suggests some common bad habits you should definitely add to your not-to-do-list.<p>Perhaps you’ve heard of a “not-to-do list.” CEOs …

Productivity

A man who studied rich people for 5 years found there are 3 aspects of etiquette they never shirk

Your parents may have been onto something when they stuck you in middle school cotillion class.<p>It turns out, the wealthiest, most successful people …

Etiquette

Basic Wi-Fi security: How to easily improve your home internet safety

Wireless routers seem scary, but they don't have to be. Here are the basic security things you can fix yourself.<p>Attention, well-meaning family …

Wi-Fi

Get Office 365 personal on Mac/PC for 1-year at just $50 as a digital download (Reg. $70)

Newegg offers 1-year of Office 365 personal as a digital download for <b>$49.99</b>. Normally $70, this is a great price if you need Word, Excel, or more. Office is the defacto word editing platform and is used by millions daily.<p>Office 365 features:<p>For 1 PC or Mac, 1 tablet including iPad, Android, or …

Microsoft

Measuring how offline marketing drives website traffic: The fundamentals

Looking to track your offline marketing campaigns? Contributor John Lincoln walks you through the process and the tools you'll need to help you …

SEO

Search Engine Optimization Revealed – Keep It Simple and Content is King!

By: William J. Lund<p>You as a webmaster want search engines to rank your website at the top of the search results for certain key words. Just like …

SEO

151 Content Ideas to Fill Your 2018 Content Marketing Calendar

Is 2018 going to be a big year for you and your business?<p>I’ll be honest, over the 5+ years I have been working in the content marketing space, the …

Digital Marketing

15 DIY Home Office Organization and Storage Ideas that Maximize Space

As we race towards Christmas and New Year, for many work might have taken a turn towards the slower side. Others might be busy packing and flying …

Home Decorating

What The Superstars of Emotional Intelligence and Body Language Always Do In Conversation

They know how to make a conversation flow in a way that is almost magical.<p>Can I tell you a quick secret?<p>I'm not a superstar of emotional intelligence (EQ) and body language. I'm a writer, a confirmed introvert, and have an analytical nature, but my number one gifts are not related to picking up …

Emotional Intelligence

Write Stronger Sentences With the 2-3-1 Trick

In my six semesters as an English major, this is the best thing I learned: When in doubt, put the best bit of a sentence at the end, the next-best …

Literature

Best Content Strategy for a Startup Website

Whether you are on the run for owning a company that manufactures real physical products or offers virtual services like cleaning or training, the …

5 Website Design Mistakes You Must Avoid For Customer Retention

Website design can make or break your business online. A poorly conceived design of web pages will drive away your customers to your competitors’ …

10 things you must consider before building a website

Building your own website is a rewarding experience but it takes more than a few clicks of the mouse. Here's what to know before you go, go go<p>1. What do you want to do?<p>Too many people do not truly understand what they want when they set up a website – particularly if doing so by themselves. It’s …

This Recent Change By Google Just Made All The Meta Descriptions Wrong On Your Website

Just recently, Google expanded the length allowed in the meta description tag. That means all the tags on your website will need to be changed. Wow!<p>Just recently, Google expanded the length allowed in the meta description tag. That's good news for SEOs.<p>Why? Because they can use the additional text …

The Top 20 Elements That Add Credibility to Your Website

Before you start trying to drive traffic to your website, you need to master one factor.<p>I’m talking about credibility.<p>Without a credible website, …