Things Clients Should Think About

By LondonOnLogic | A mix of info, musings, support and brain-benders that we'd like our clients to know about.

You're gonna need some help recognizing this phishing scam

How do you spot a phishing scam when the URL looks perfectly legit?<p>An old phishing technique has recently popped back up in the news, and it has the potential to fool some folks no matter how many times they inspect a URL for typos.<p>Phishing works like this: Some fool sends people an email that asks …

Identity Theft

Don’t let your smart home gadgets get hacked—here’s 6 tips to prevent it

<i>— Our editors review and recommend products to help you buy the stuff you need. If you make a purchase by clicking one of our links, we may earn a small share of the revenue. Our picks and opinions are independent from any business incentives.</i><p>Some people are hesitant to purchase smart home devices …

Smart Homes

The Ethics of UI Design: Avoiding Dark Patterns

Most modern website designers strive to deliver an honest user experience. Some, however, will do anything to boost conversion rates – even going as …

Web Design

10 Google Tools to Help You Market Your Business

Having an online presence is essential for firms of all sizes,The post 10 Google Tools to Help You Market Your Business appeared first on iamwire.

SEO

We studied the habits of people who are masters of email — here are 6 tips for getting your inbox under control

The average email user receives 147 emails every day and spends over two and a half hours a day on email.<p>Unfortunately, most of us have a hard time keeping up. In a recent episode of his new podcast StartUp, Alex Blumberg, producer for This American Life and co-founder of Planet Money, admitted to …

Productivity

Optimize Your Email Marketing Campaigns with the Right UX Design

Whether in the physical or digital world, an emotional and/or intellectual reaction is aroused in the consumer based on how it looks, feels, and …

Digital Marketing

Minimum Viable Products

A practical approachHaving worked both in and out of house at various companies over the course of my career, I’ve seen multiple uses of the phrase …

Product Management

14 Podcasts That Will Make Your Business More Successful

There's something for everyone here, from aspiring entrepreneurs to successful startup founders and everyone in between.<p>If you're starting or growing a business, you need all the help you can get. But you're probably maxed out on your schedule to read another business book, and you need information …

Podcasting

Why You Should Use Instagram to Tell Your Company’s Story

Whenever I reach for my phone, one of the first apps I open is Instagram. As it turns out, I’m not alone. According to a Pew Research Center study, …

Social Media Marketing

8 Reasons Why Your Content Goes Down The Toilet Drain Every Time You Hit “Publish”

Publishing high-quality content is an important part of developing a successful website. Not only does it help to attract viewers to your website, …

Content Marketing

Surprise, small publishers screwed the most by net-neutrality rules

Here’s one more thing for small publishers to worry about: New net-neutrality rules are going to jack up the costs of doing business.<p>Rolling back net …

Apple drops to fifth place in 2017 laptop rankings

Apple’s reputation as the world’s best laptop maker took a serious hit in 2016, due to the new MacBook Pro’s adoption of USB-C.<p>In the latest brand rankings by <i>Laptop Magazine</i>, Apple’s slipped five spots as Lenovo and Asus surged to the top of the pack with their affordable and dependable wares.<p>Check …

MacBook

Why Almost Every Marketing Email Your Company Sends Is Junk Mail

Think you're doing enough to avoid sending junk mail? Think again.<p>You've done everything you can to make sure your emails won't be considered junk:<p>Each subscriber goes through a double opt-in process. Every email has a link to unsubscribe with one click. And you give away useful content more often …

Digital Marketing

Should You Be Cutting Corners When Creating Content? (Absolutely!)

Henry Ford is a man who knew his stuff when it came to optimizing workflows. So when he spoke about how “most people spend more time and energy going …

Content Marketing

Monitor, Track, & Protect Up to 10 PCs for Complete Peace of Mind w/ this Award-Winning Anti-Virus

No antivirus is perfect, which is why GlassWire's firewall software is so important to ensuring your PC's health. GlassWire is the all-encompassing …

Security

Entrepreneurs Love Their Businesses Like Fathers Love Their Kids. Here's Why That's a Bad Thing

"Love is blind."<p>Have you ever seen a startup founder so insistent upon their venture's success that they seem blind to the glaring risks and potential obstacles?<p>According to a recent study in the journal Human Brain Mapping, researchers were curious as to whether entrepreneurs experienced similar …

Business Strategy

7 Secrets for Decreasing Your Website's Bounce Rate

The success of your website highly depends on users visiting more than one page and a low bounce rate will definitely increase the probability of …

SEO

Hackers are attacking Word users with new Microsoft Office zero-day vulnerability

The bug affects all supported versions of Microsoft Word, but will be fixed this week.<p>Attackers are exploiting a previously undisclosed vulnerability …

Microsoft Office

20 Social Media Marketing Guides for Online Businesses

With the continuously growing popularity of social media, considering to promote your business on these platforms is necessary. Social media …

Social Media Marketing

Malware Attacks on Macs Up 744% in 2016, Mostly Due to Adware

Malware attacks on Macs were up 744 percent in 2016, according to the latest Threat Report shared by McAfee Labs [PDF]. Mac users don't need to be overly alarmed, though, because much of that huge jump can be attributed to adware bundling. macOS malware samples jumped up 245 percent in the fourth …

Apple

Whoa, Microsoft just beat Apple in tablet satisfaction

Microsoft came to the tablet party late, but it's taking home the centerpiece: A J.D. Power award for U.S. Tablet Satisfaction.<p>Seven years into the tablet wars (which have arguably diminished to a skirmish) launched by Apple and its iPad and six years into J.D. Power's tablet survey, Microsoft …

Microsoft

Google Expands “Fact Check” Tag to Search Results and News Articles Worldwide

Google is expanding its “Fact Check” tag to search results and news articles worldwide. The tag signifies that a piece of content includes …

SEO

The Number One Way To Get Google's Attention

There are still many businesses that do not have a blog, or some form of editable article format that can be referenced to in their marketing.<p><b>THIS IS</b> …

SEO

This setting makes Chrome OS feel like more than a browser

Open as window, says me.<p>It can be difficult to multitask on a Chromebook when each time you launch an app, it opens as yet another tab in Chrome. Even when you aren't multitasking, this over-reliance on browser tabs can feel like a drag.<p>Thankfully, there is a way to make apps in Chrome OS open in …

Chromebook

Test Your Website’s Mobile Friendliness with This Google Tool

The year 2016 made history when <b>mobile Internet use surpassed desktop</b> for the first time ever. It should be abundantly clear that <b>responsive web design</b> …

Web Design

Infographic: The Evolution Of Web Design, From Hyperlinks To Responsive Design

<b>If you are</b> born in the 1990s, chances are that you did not have first-hand experience with the earliest forms of web design.<p><b>Based in</b> the UK, creative …

Web Design

What home products are most susceptible to cyber burglars?

No matter how intelligent they claim to be, many smart home gadgets are vulnerable to hackers. Nowadays even the lock on your front door is …

Security
SEO

Widen Out: Using Your Blog to Attract New Clients

Attracting future clients on autopilot—that’s the whole point of your website, right? Most freelancers accept the story that great work attracts …

Content Marketing