Laurent Alexandre

9 Flips | 1 Magazine | 17 Likes | 18 Following | 2 Followers | @loloalexandre | Keep up with Laurent Alexandre on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Laurent Alexandre”

Creating indispensible apps: How to own your customers (webinar)

<b>Join Mark Sullivan as he talks to Doug Roberge from Kahuna and Michael Becker from mCordis. Don’t miss out: access it on-demand right here.</b><p>When it comes to sharing their message, marketers have an endless buffet of paid and owned platforms to choose from, but making sure they’re selecting the right …

1. Use Faces and Smiles to Establish a Relationship

Do you have amazing photography skills?<p>Love writing copy?<p>Excellent! You have ten percent down of what you need to create high-converting Facebook …

Google expands Consumer Barometer to offer greater insights into media consumption and shopper behaviour

Google has expanded its Consumer Barometer tool in an effort to provide marketers with better insights into how consumers interact with digital media.<p>…

THE FUTURE OF SOCIAL-MEDIA ADVERTISING: Programmatic, Mobile, And Improved Analytics Fuel Aggressive Spending

New data from BI Intelligence finds that US social-media ad spend will top $8.5 billion this year and reach nearly $14 billion in 2018, up from just $6.1 billion in 2013. Social will grow faster than all other offline ad mediums, <i>and</i> faster than traditional digital formats, like desktop display ads …

How to Retarget Your Audience With Native Advertising

Even when you were so close to making a purchase, you completely lost interest in the website and may have ended up making the purchase elsewhere or completing some other type of conversion.<p>A major challenge for online business owners and marketers is holding the attention of consumers until …

Combine Pinterest & Email Marketing to Increase Sales

Shares 1.6K<p>If you are a business or service professional that targets women, you probably know that you need to get on Pinterest.<p>With 70 million …

Marketing

The Value of Customer Experience, Quantified

Intuitively, most people recognize the value of a great customer experience. Brands that deliver them are ones that we want to interact with as customers — that we become loyal to, and that we recommend to our friends and family. But as executives leading businesses, the value of delivering such an …