Lolly

5 Flips | 1 Magazine | 6 Following | 2 Followers | @lollyjean | Keep up with Lolly on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Lolly”

How to Immediately Become a More Productive (and Better) Writer - Copyblogger

You want to become a better writer.<p>I know this because you’re reading Copyblogger.<p>I also know that you <i>fear</i> becoming a better writer.<p><i>This</i> I know …

Writing

13 Timeless Lessons from the Father of Advertising - Copyblogger

In 1962, Time magazine called David Ogilvy “the most sought-after wizard in today’s advertising industry.”<p>In his years as an advertising executive …

How to Write Magnetic Headlines

Your headline is the first, and perhaps only, impression you make on a prospective reader. Without a compelling promise that turns a browser into a …

Content Marketing

The Principles of Social Design How to Make Content Shareable

By John Bell, Ogilvy & Mather4 minute Read<p>By now, hopefully, we can all agree that we have collectively debunked the myth of manufactured “virality.” …

10 Journalism Rules That Can Teach You Everything You Need to Know About Content Marketing

The release of Penguin 2.0 confirms what we’ve known for a few years now: Content marketing is the new SEO. Yes, we all claim to abide by it. But few …

Marketing