Lois Geller

215 Flips | 1 Magazine | 3 Following | 81 Followers | @loisgeller | Keep up with Lois Geller on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Lois Geller”

This Is the Selfie Stick We All Deserve

The selfie stick has bestowed the world with an invaluable tool for documenting every self-centered whim. However, to reduce some of the stigma …

Los Angeles County

7 gratitude exercises you should try today

Giving thanks can take less than one minute<p>By Eli Epstein<p>Presented by<p>7 gratitude exercises you should try today<p>Giving thanks can take less than one …

How To Tell Your Company's Story In A Human Way

Thirty years ago, Banana Republic was a different looking and sounding company than it is now.<p>Back then, its advertising and especially its catalog looked and read as if its customers were Indiana Jones wannabes, and maybe they were. Founders Mel and Patricia Ziegler created this aura with …

How Do Successful Entrepreneurs Make Marketing Decisions?

When somebody asked me that the other day, my first reaction was:<p><i>“The same way we make all our decisions, I guess. Every day is one long string of decisions and, when you’re the owner of the business, most decisions eventually fall on you. The important ones, anyway.”</i><p>Since there are hundreds and …

Catalogs: The Persistence of Print

Not long ago, Christmas catalogs didn’t appear in our mailboxes until around Thanksgiving, usually just after.<p>Now the catalog deluge starts closer to Labor Day, 2 ½ months earlier, roughly coinciding with the appearance in Costco stores of Christmas decorations and giant crèches.<p>In the USA, we get …

Should More Doctors Market Their Services?

Forty years ago, Marcus Welby MD, a fictional TV character, was the ideal family doctor: smart, cured most people, pleasant, honest, and loved and respected by everyone.<p><b>Being a doctor was great then; nowadays not so much.</b><p>This was brought home to me last week during a regular visit to Dr. R, when he …

Outstanding Customer Service In Social Media

When I taught the Dale Carnegie Course on Effective Communications and Human Relations Skills, we often started class with this mantra: <i>“I know people in the ranks who will stay in the ranks. Why? Because they haven’t the ability to get things done!”</i><p>I thought of that a few weeks ago in the aftermath …

Why Does My Dog Win At Social Media?

A couple of years ago I adopted my first dog and in no time my world recentered around a little Maltese/Poodle Mix named Daisy Mae.I took her to our …

5 Small Business Success Secrets That Work For Big Business

One of the joys of running a small agency is that we get to work for all kinds of clients from the very small (literally Mom and Pop startups) to the massive (Ford, Chase, 3M).<p>I think we usually learn more from our work for smaller clients and that’s counterintuitive, isn’t it? When I was very …

Is Apple Losing its Creative Mojo?

We now have a date: September 9, the day that iPhone6 is expected to be launched. While there is a still a month to go , the iPhone launch circus and its usual cast of characters are all already in town. The tech media is leaping on every bit of information that can be inferred from the Apple …

Yoga As An Especially Apt Metaphor For The Life Of An Entrepreneur

My mom used to say that when you really need to learn something, a teacher arrives. Sounds rabbinical, and probably is.<p>I thought about that one evening a few months ago in the gym while I waited for our Pilates teacher to arrive. She was very late so I passed the time watching a yoga instructor …

4 Things You Thought Were True About Time Management

I don’t know anyone who doesn’t struggle with how to make the most of their time at work. How do you stay on top of an overflowing inbox? How do you get work done when your day is taken up by meetings? How can you get through a continually expanding to-do list? How do you even find time to make a …

Develop A Strategy That Gives You An Edge

Planning for marketing and advertising efforts isn’t all that difficult. It’s just hard work and a lot of detail.<p>Most plans I see are thick. Even on-screen they seem to have the heft of a 500-page effort. I try to simplify by looking for four pretty basic elements. These aren’t textbook …

An Introduction to Data-Driven Decisions for Managers Who Don’t Like Math

Not a week goes by without us publishing something here at HBR about the value of data in business. Big data, small data, internal, external, experimental, observational — everywhere we look, information is being captured, quantified, and used to make business decisions.<p>Not everyone needs to become …

Get Your Brain Unstuck

It’s 10:20 pm — and you’re still at the office. Any moment now, the cleaning crew will arrive and the vacuuming will start and you’ll have to put on your headphones just to hear yourself think. Your wife calls, asking if she should wait up. “Leaving any minute,” you tell her, staring up at an empty …

Three Reasons Marketers Need a High Data IQ

I love the show Mad Men—and not just because Don Draper is such eye candy. As a marketer, I find the show to be the perfect fantasy world: Creative …

Make Your Marketing Content Useful

Marketing messages are for consumption, just like products. Your audience will value your brand and engage with it if you create content that’s more meaningful than all the listicles and other hackneyed advice out there — content that’s worthy of publication in its own right. That’s not to say you …

Don't Give Up Your Day Job: How To Become A Successful Part-Time Entrepreneur

For obvious reasons, legitimate part-time entrepreneurs are a rare breed. I happen to know two. Charlotte Pickering is a successful London barrister and mother of two and Naj Alavi is the US Head of Financial Technology company, Xenomorph.<p>Both are incredibly successful at what they do for a living …

Mashable on Twitter: "5 can't-miss apps: Pixotale, 'Civilization Revolution 2' and more. http://t.co/7EgTMEoXHN http://t.co/KZsJz4VdHs"

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Zappos on Twitter: "@loisgeller Thank you for the shout out, Lois. Our reason for being is our extended Zappos family. #CustomerService #Community"

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Lois Karen Geller on Twitter: "#FollowFriday the Customer Service Greats among us, including @Zappos who took the time to write me a thank you. Think I’ll buy shoes now."

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4 Ways to Nail Your Brand Voice

When my business partner Claire Mazur and I developed the idea for our company, Of a Kind in 2010, establishing our voice was a serious undertaking. …

Direct Marketing Free Resources

Sometimes we feel more like a Direct marketing School than an agency.<p>We teach direct marketing in our spare time. (The big idea is that when direct …

Twitter 'Buy Now' Button Appears for First Time

It looks like shopping within your Twitter Timeline isn't far off.<p>A new "Buy now" button appeared on multiple tweets Monday, all of which included …

Three Simple Tactics to Increase Customer Loyalty

For years, my business approach was this: If you make something truly remarkable, it will sell itself. I know, it's very "Field of Dreams," but …

Three Lies That Kept Me From Simplifying My Life

<i>Editor’s note: This is a guest post from Allison of AllisonFallon.com.</i><p><i>“You don’t realize how much stuff you have until you try to put it all in a</i> …

Minimalism

3 Keys to Writing Success and Overcoming Procrastination

What does it take to be a successful writer? As I have reflected on my own journey, I am going to share with you 3 keys to writing success. I would …

Lois Karen Geller on Twitter: "Beautiful fireworks with friend... http://t.co/vjh814hnPr"

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Why a small business owner should start blogging with Wally Bock

More interviews with Wally Bock »See all<p>Wally Bock joins Jim Blasingame to reveal some of the common threads that connect the stories of the …

Boards Still Don’t See the Value of Digital

Companies across the world are ramping up their digital initiatives, according to a new survey from McKinsey, with the C-suite increasingly leading the way. “Digitization has become a critical asset in many companies’ quest for growth,” write the report’s authors, noting the increased involvement …