lmacysmith

75 Flips | 7 Magazines | 16 Likes | 21 Following | 2 Followers | @lmacysmith | Keep up with lmacysmith on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “lmacysmith”

7 Social Media Trends to Watch and Capitalize On in 2018

The trend is your friend.Why? Because trends often become the norm, and getting in early allows you to harness its power without too much competition …

This Yogurt Brand Found a Clever Workaround to Get in Front of Pokemon Go Players

Less than a month since the app launched, Pokemon Go fervor is still high and brands including Zipcar and McDonald's are getting in on the craze. But …

5 Startups That Are Killing It With Social Media Marketing

Social media is seductive because of its easy point of entry and low-cost basis, but a lot of time and effort are required to create a successful campaign. Large corporations can dump money into huge advertising campaigns whenever they want, but it’s the bit players -- the emerging startups of the …

5 Ways Customer Journey Mapping Can Transform Your Business Right Now

Customer journey mapping is a technique that is growing in popularity, not only with customer experience (CX) professionals, but also within …

Three Things Great Data Storytellers Do Differently (Blog)

By Jake PorwayThe true power of data comes from conveying the “so what” behind the numbers, inspiring people to probe new questions, and using it for …

Why Marketers Shouldn't Rely Solely On Numbers [Infographic]

Today’s marketers plumb the depths of Big Data with advanced analytical tools and seek to measure return on investment on every campaign. But amid all the math, marketers shouldn’t mistake the algorithm for the person. Great marketers work hard to build an emotional bond with the customers they are …

The 3 Things Venture Capitalists Say All Startups Must Do

Venture capitalist Bill Gurley thinks unicorns are in for a rough ride in the months ahead. He wants other startups to stop making the same fundraising mistakes.<p>The tide has gone out pretty quickly when it comes to venture capital rounds for promising tech companies.<p>And as so-called …

How to Grow a Small Startup Business From 0 to 5 Figure Months in 100 Days

Being a CEO for over 10 years and managing couple different companies after getting my MBA definitely taught me a thing or two about the business world, but putting the so called safety of the corporate world and biweekly paycheck behind me and taking on the competitive business arena as an …

Five Superhot Email Marketing Trends

One trend that topped predictions this year was email. That's because it continues to be the channel that gives marketers the biggest bang for their …

How To Build A Global, Scalable Company - This Entrepreneur Has A Formula For It

Over the past few years, the discussion in Israeli tech has shifted. No more talk about innovation that leads to small exits, where both entrepreneurs and investors settle for less. Less talk about products that tackle very specific problems that result in smaller market opportunities. A lot more …

Entrepreneurship

The 22-year-old whiz kid who runs Apple's Twitter account shares his social media tips

One of the main people behind it is 22-year-old Tai Tran. Apple offered him a full-time job running social media before he even graduated. He's been named to Forbes' 30 under 30 list for marketing, and when he accepted a job at Apple, it was covered by Apple blogs.<p>Tran is sharing his social media …

5 New Travel Startups Helping Travelers Get to New and Unknown Destinations

As Cuba speeds closer to allowing American travel en masse, some travel entrepreneurs see opportunities to help tourists plan travel to the country …

Want to Start a Freelance Business? 12 Successful Freelancers Share Their Best Advice

Experience is a great teacher, but so is learning from people who have been there and done that -- extremely well.<p>You have the skills. You have the desire. You have the persistence, work ethic, and belief in yourself required to start your own business and become a successful freelancer.<p>But what …

Official Tickets and Your Source for Live Entertainment

Which Online Marketing Strategy Has the Best ROI?

Let's take a look at some of the most popular marketing strategies around today and how they compare with each other.<p>When it comes down to it, there's one factor that matters more than any other when it comes to an online marketing campaign: your return on investment (ROI). If you can maximize your …

Nine More Projects You Won't Believe are DIYs

If you think that DIYing means having things that don't look quite as good as something you'd buy in a store, think again. As proof that living on a …

What Does Twitter’s Algorithmic Feed Mean for Social Marketing?

Last week saw a major shift in the new media landscape, as Twitter switched all of its users to a so-called “algorithmic feed.” That means users will …

65 E-Commerce Statistics About Consumer Psychology [Infographic]

There are a bunch of aspects to running an e-commerce business but when you boil it down, everything comes back to how your website, brand, and …

MAKE IT/ WALL PLANTERS

i’m excited to be partnering with boots beauty on this DIY post. they have an amazing line of plant-based skin care products that are completely …

Why 2016 Is The Year Of The Hybrid Job

More companies are requiring a mix of technology and people skills–get prepared for the hybrid job.<p>In an age of big data, having tech skills is important, but the pendulum might be starting to swing the other way. More companies are requiring a mix of technology and people skills, and 2016 is being …

42 Trendy Spring Shoes to Step Up Your Style Game This Season

Ankle boots and OTK kicks — it’s been real, but with spring on the horizon, our feet are ready for something brighter, lighter and, of course, totally stylish to go along with all those newly acquired spring outfit essentials. Spring 2016 is shaping up to be pretty on-point in the shoe department, …

27 Creative Living Decors To Adorn Your Home

Are you looking for some unique decor ideas for your sweet home? How about a living decor? Lets do indoor gardening and home decoration at the same …

5 New Travel Startups Tackling Common Challenges for Brands and Travelers

Travelers face problems and brands face their own problems but sometimes those issues overlap and their solutions may be found in the same places.<p>The …

8 Affordable Online Marketing Tricks for Startup Businesses

Does it ever feel like the things you want to accomplish always end up on the back burner? If the answer to that question is “yes,” you’re not alone. …

50 Free Resources for Web Designers from February 2016

The tremendous thing about the design community is that we all love to share. We really do. Whether we share our thoughts and ideas via an in-depth …

Facebook fights Periscope by showing Live videos higher than saved streams

It doesn’t matter if it was Live if you missed it. And Facebook knows that people watch actually Live streams 3X longer than saved ones. So it’s changing the News Feed to prefer on-going broadcasts.<p>Twitter’s big advantage with Periscope is that they’re both inherently real-time platforms. …

Have Great Tech Skills? 14 Business Ideas for Before You Quit Your Day Job

I'm a huge fan of entrepreneurs. I'm a huge fan of people who start their own businesses.<p>But I'm also a huge fan of dipping your toes in the water before diving completely in.<p>Here's a guest post from Ryan Robinson, an entrepreneur and marketer who teaches people how to create meaningful, …

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