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Adam Bain talks about the evolution of Twitter

<b>Twitter</b>‘s a much different platform than it was a year ago.<p>Twitter's Adam Bain<p>On the surface, it has a new, more streamlined look and a totally …

Marketing

5 Marketing and Creativity Books That Stand the Test of Time

I recently cleaned out my Mullen office after 31 years at the agency and lugged my remaining books to my new office at Boston University. When I …

Creativity

The rise of the reader: journalism in the age of the open web

Katharine Viner, deputy editor of the Guardian and editor-in-chief of Guardian Australia, gave the AN Smith lecture in Melbourne on Wednesday night. Here's her speech<p>I'd like to begin with a true story.<p>I was recently conducting a job interview for a Guardian role, and I asked the interviewee, who …

Marketing Research Chart: Tactics that are seeing a budget increase (and decrease)

by Daniel Burstein, Director of Editorial Content<p>"It is a struggle to get budget allocated."<p>The above quote was from a marketing director in our 2013 …

Marketing

3 Social Media Tools to Identify Influential Bloggers - Jeffbullas's Blog

Who would have known that the popularity of blogs would grow to reach such mammoth levels.<p>Social media has revolutionized the way we communicate, …

Research Bloggers & Influencers Quickly & Efficiently

Marketing

How to Share Your Tweets at Optimal Times: Followerwonk and Buffer Team Up

Ever since I’ve started blogging about topics on social media and especially Twitter, one of the questions that I have by far heard the most often is …

Infographics

Eagles vs. Dragons and the Battle for the Future of the Web

By Octavio Kulesz<p>Who dominates the Web? Most people’s answer would probably be: Amazon, Apple, Google, Microsoft, Facebook, Yahoo! and other Western …

Taxonomy: Content Strategy’s New Best Friend

Sure, you can search Pinterest, but what makes the site so much fun is the exploration and element of surprise, in large part enabled by …