Liz Farquhar

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5 Insider Tips from a Google AdWords Strategist

<b>Today I had a missed call from a London phone number, and I thought, “who the heck do I know that would be calling me from London?” A few hours later</b> …

How Long Does it Take to Become a Top Ranked Result on Google? (Infographic)

New data looks at the circumstances that will catapult you to the top.<p>You want your company’s name to be one of the first results that they see. So what it does it take to achieve a high ranking on Google?<p>In an infographic assembled by The Website Group, a U.K.-based digital marketing agency, and …

Top 10
Marketing

Video brilliantly explains why ‘The Simpsons’ isn’t funny anymore

Back in the day, I used to fancy myself something of a <i>Simpsons</i> snob. Sure, lots of people loved and continue to love the show, but I was downright …

The Simpsons

Books Coming Out in the Fall That We Can’t Wait to Read

Add these novels to your fall reading list.<p>We’re only halfway through our summer reading lists, but we’re already looking forward to fall. Every …

Books

Certificate in Content Marketing | The School of The New York Times

Together with T Brand Studio, The School of The New York Times is offering a Certificate in Content Marketing as taught by members of the studio’s …

How to Make Interactive Content Work in Your Marketing

You’ve probably done it. Late one night, you’re looking for something to watch, and before you know it, you’re staring at your screen taking one of …

Infographics

How to Create Content that Deeply Engages Your Audience - Copyblogger

Art Silverman had a vendetta against popcorn.<p>Silverman wanted to educate the public about the fact that a typical bag of movie popcorn has 37 grams …

Marketing

Use the Five Folder System to Finally Organize Your Email Inbox

We’ve come a long way from the simple “trusted trio” method of organizing our inbox, and for many of us our email is as disorganized as it’s ever …

Archives

The 10 Hottest Productivity Tools of 2017 | Inc.com

Tools--hardware, software, apps, etc.--come and go. That's the nature of progress. But what never goes away is knowledge. Once you know a way to be more efficient and effective--a new approach, a new mindset, a new strategy or technique--that tool is yours forever.<p>And so is your ability to get more …

Time Management

10 CEOs Make Predictions For Marketers

What do firm leaders think will happen to marketing this year? To find out, I turned to CEOs who represent a variety of different industries and companies.<p><b>Marketers will begin focusing on PR tech:</b> Sharam Fouladgar-Mercer, CEO, AirPR<p>We can’t talk about MarTech without talking about PRTech, the …

Artificial Intelligence

The Top 5 Ways to Build an Audience for Your Content Marketing Channel

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You're reading Entrepreneur India, an international franchise of Entrepreneur Media.<p>Content marketing is great, but many marketers do not understand that content is just one part of the game. Great content is mandatory, yes, but without …

Marketing

22 Must-have apps to be more productive at work

Share25<p>Tweet<p>Share28<p>+16<p>Shares 59<p>A lot has been written about technology. Some call it a time –consuming distraction from life’s important tasks. But …

4 ways content as you know it could change in 2017

The new year will continue to shake up how people consume content. Audiences are in control more than ever before, and advertisers and publishers are …

10 Steps to Starting a Side Business While Working a Full-Time Job

We are living at a time of unlimited potential. Never before have we experienced such a rapid growth in the number of young entrepreneurs who’ve …

How to Send the Perfect Thank You Email and Create Long-Lasting Relationships

Here's a script you can use when sending the essential follow-up email.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You nailed the meeting with a key VIP. Now, the first step in building a long-lasting relationship with this key player is to write a great thank you note. But should …

Relationships

The Only Five Email Folders Your Inbox Will Ever Need

Stop “organizing” your emails by subject and start thinking of them in terms of deadlines.<p>For years, my approach to email was like slaying a hydra. For every email I deleted, two more landed in my inbox.<p>Part of the problem, I knew, was the nature of my work. My team stands between two major …

Productivity

6 Tools to Turbocharge Your Content Marketing in 2017

Buffer. Almighty. Press. SumoMe. Why not use them all together in one turbocharged work flow?<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>A fresh year presents the perfect opportunity for your brand to recap its 2016 content marketing performance: You may want to examine ways to …

Marketing

Giada De Laurentiis's 20 Most Popular Pasta Recipes You Need in Your Life

How to Write a 2000-Word Article in 2 Hours

Just imagine being able to write a 2000-word perfect blog in 2 hours.<p>You could create more content, drive high-quality traffic with search engine …

DIY Embroidered Map: The Most Thoughtful GiftEver

This might be one of my favorite DIY gifts of all time. It’s intensely personal, it’s relatively easy, very inexpensive, and it means so much to the …

Productivity

Microsoft Office, Google Docs beware: This open-source startup is after your users

Latvian company OnlyOffice wants to create the Swiss watch of office suites and convince people there are valid choices beyond the big brands.<p>Seven …

Software

null | Inc.com

Strong leadership is about more than just telling people what to do; it's that rare but inspirational combination of enthusiasm, humility, grace, power, and wisdom.<p>Here are 10 podcast episodes that will help you stand on the shoulders of giants when it comes to developing such qualities. Taken …

Leadership

5 insightful quotes to inspire creative people

Ask any artist, designer or creative director to define creativity, and chances are you'll hear a slightly different answer each time. To help nail …

Media Channels the Brightest B2B Marketers Use to Drive Leads [Infographic]

In their lead generation efforts, successful B2B marketers use a combination of platforms and channels in their marketing mix to engage and influence …

Marketing

New AI-Based Search Engines are a "Game Changer" for Science Research

A free AI-based scholarly search engine that aims to outdo Google Scholar is expanding its corpus of papers to cover some 10 million research …

Artificial Intelligence

27 Brilliant Songs You Need In Your November Playlist

Let's get our November aesthetic on.