Liv Fairfield

263 Added | 11 Magazines | 3 Likes | 8 Following | 27 Followers | @livfairfield | Keep up with Liv Fairfield on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Liv Fairfield”

It’s Time To Stop Using AI As A Marketing Gimmick

Use AI to solve product problems–not PR problems, writes Intercom senior data scientist Kevin McNally.<p>Has artificial intelligence reached the peak of inflated expectations yet? In some circles, it’s being described as “stupid” and over-valuated. In others, AI is on its way to surpassing human …

Artificial Intelligence

An AI has been trained to understand beauty

What makes something beautiful? It’s an entirely subjective question. But artificial intelligence now ‘thinks’ it has the answer.<p>Using deep learning …

Google introduces the feed, a news stream of your evolving interests

More than four years after the launch of Google Now, the company has fully dissolved its AI assistant into the DNA of many of its core product offerings. Nowhere is this impact more evident than in search, where Google has significantly shaken up its philosophy on what a term like “search” even …

Google Apps

Influencer Marketing The Gen Z Way

Just as brands finally started to figure out what Millennials want, a new demographic has taken center stage. Enter Generation Z, a formidable group …

Public Relations

Five essentials to help beat your competitors at SEO

Mastering search engines is a key part of driving sales online and even a basic understanding of what makes a website appear at the top of Google can be game changing.<p>Search engine optimisation (SEO) is often regarded by businesses as a low-priority task on a long to-do list, which means that it …

10 Key PR Trends to Watch During the Rest of 2017

It’s obvious that times have changed. Years ago for a trend to be an officially approved topic of conversation at industry cocktail parties it had to …

Public Relations

Report: Content, video and conversion dominate 2017’s marketing trends

When it comes to marketing a product or service what are your biggest challenges?<p>How about your biggest priorities? What trends are shaping your …

Marketing

Introducing 'How would you spin that?'

A Melbourne PR consultant has created a pilot episode of a TV panel show which he believes could be a Gruen for the public relations industry.<p>Richard …

Why Google is a communicator’s greatest ally

Your audience spends most of their time online—and no name is bigger in the online world than Google.<p>Its tools and products have become the standard …

Public Relations

What we can learn from 2017's biggest PR crises (so far)

We’re not even halfway through the year, but some PR fails are too spectacular—and too instructional—to wait until December to assess and learn …

Kendall Jenner

21 Puff Pastry Recipes That Will Make Every Meal A Party

Your guests won't flake, but your food will.

3 Ways Monitoring Helps Boost and Track PR ROI

“I love wasting time and money,” says no one ever.<p>Everybody wants to get the most of what they spend their money and time on. Fun fact: I never go to …

Public Relations

What Should You Do If You Have a “Great” Article That’s Getting 0 Traffic?

You’ve just written an A+ article.You’ve crossed your T’s and dotted your I’s and are certain that your article is going to crush it.After much …

Marketing

What 25 popular websites used to look like

How ugly was Yahoo in 1994?<p>We found the earliest versions of some of the most visited websites today, like Facebook, Google, and Buzzfeed.<p>Here's what the sites looked like then, and what they look like now. Web design has come a long way — oh, and the ads have gotten a lot more</i> …

Advertising

10 digital tools recommended by social media pros

A while back, I attended a Ragan Communications Social Media Roundtable in Chicago. It was perfect timing, because I’ve felt lately as if my …

Infographics

Boost Your Rankings With the Ultimate Local SEO Cheat Sheet (Infographic)

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Here’s a question for you...where does your business appear in search engine results?<p>First page? Second page? Even further back?<p>The fact of the matter is, where your business lands in search engine results matters, quite a bit in fact. …

Customers

How Your Brand Can Capitalize on LinkedIn's New 'Lead Gen' Opportunities

Imagine someone filling in your online form via a mobile phone. Now, imagine that action occurring automatically. That's Lead Gen Forms.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>LinkedIn isn’t like other social networks. You don’t see people on it posting pictures of their food …

Marketing

Meltwater acquires Hong Kong-based Klarity to boost social media monitoring in Asia

Meltwater, the self-described ‘media intelligence’ company, continues on an acquisition spree. Following the purchase of Oxford Uni spinout Wrapidity in February, it has acquired Hong Kong-Based startup Klarity to enhance its social media monitoring and analytics capabilities in Asia.<p>Terms of the …

Hong Kong

Why You Should Launch a Brand, Not a Product

Five reasons brands are what really matter to your consumers -- and your bottom line.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Contrary to what many entrepreneurs may think, a product is not a brand. Many companies just starting out launch products -- a new innovation or new way …

Hung Up

Cracking the Popularity Code

We live in an age obsessed with popularity. Adults spend more and more of their time thinking, and behaving, like high school students. In a new …

Psychology

Replace Marketing With Purpose And Meaning

Is it finally time to kill off marketing after all these years? It might well be, since brands that actually have real purpose and meaning are …

Marketing

The 4 Secrets to Successful Cause Marketing

<b>By Ammar Charani</b> <i><br>Chairman of Social Good Ventures and Founder of in/PACT and GivCloud</i> <i><br>YPO member since 2002</i><p>As a young entrepreneur in 1987, I spent my …

Do you really know your B2B customer's path to purchase?

According to research by the Aberdeen Group, aligning your marketing campaigns to the buyer’s journey increases upsell and cross-sell opportunities by as much as 80 percent. With potential results like that to consider, it simply makes sense to do all you can to find and reach out to your customers …

Marketing

Is It Ever OK to Knowingly Spread Fake News? This Animal Rights Group Learned the Hard Way | Inc.com

PETA (People for the Ethical Treatment of Animals) sent a woman body-painted as a mermaid to hang from a hook outside a seafood convention as a protest against fishing. But that was only the <i>second</i> oddest thing the group did this week. In a bizarre move even for PETA, Press Kitchen PR (which was …

Internet

Why Australia is going through a correction, not a crash

by Michael McCarthy<p>Last week, global sharemarkets survived a UK election, an ECB rate decision and a hearing that may lead to the dumping of a US …

Stock Markets

Meeting the PR challenge of “fake news”

<i>Members of the press and PR industry met in London this week to discuss the future of the media and the impact of “fake news” on the industry. I was</i> …

Public Relations

4 Takeaways From Mary Meeker’s 2017 Internet Trends Report

Each year Mary Meeker, a partner at venture capital firm Kleiner Perkins Caufield & Byers, puts together an exhaustive analysis of the latest online …

Public Relations

CSR poll: Consumers prefer brands that support their ideals

Corporate social responsibility has become a necessity for organizations of all sizes.<p>CSR is no longer just a matter of collecting canned goods at …

3 lessons nonprofit PR pros can take from #OneLoveManchester

The scene of Ariana Grande’s latest concert was remarkably different from the one prior.<p>Less than two weeks after a terrorist bombing killed 22 …

Social Media