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Debuting Lynk & Co's Tech-Laden Compact SUV: The 01: A global car brand launches their first direct-to-consumer vehicle in Berlin

Automobiles were only invented 130 years ago, taking over for the horse for personal travel. In the last 100 years, according to Alain Visser the Senior Vice President of Lynk & Co (and former Vice President of Global Marketing and Sales for Geely Auto Group—parent company of this brand as well as …


10 Tips For Taking Milky Way Photos in the Desert

<i>Sebastian Tontsch is a German photographer based in Dubai. Read on for his top astrophotography tips in desert environments.</i><p><b>INTRODUCTION</b><br>My Milky Way …


The Perfect Fujifilm X100F designed by X-shooter Andreas

News<p>NEW GUEST POST FEATURE <br>Write Your Articles Directly On FujiRumors!<p><i>Guest Post by Andreas –</i><p>My name is Andreas and I am a 3d artist from …


Fujifilm X-T2

The size of the camera is slightly bigger than the X-T1 all around. I only really managed to see the size difference once I had the two side-by-side. …


Exploring Fujifilm’s ACROS Film Simulation Mode

The monochrome mode on most digital cameras is a convenience that is best avoided. Conventional wisdom says that it’s far, far better to shoot Raw …


Ignoring the Rule of Thirds: When and Why ‘Bad’ Composition Works

For many advanced photographers, the rule of thirds is seen as something of a beginner’s trope or amateur construct, but learning how, why, and when …


5 Trends für die Braut, die sich traut

Die Suche nach DEM Hochzeitskleid gestaltet sich oft schwieriger, als die nach dem perfekten Mann. Wie gut, dass es die New York Bridal Fashion Week …

classic at its best

Fujifilm X Cameras: Understanding the ‘ISOless’ Sensor

Continuing the blog serialisation of my popular X-Pro1 lust/hate/love story:<p>Part Seventeen: <i>Fujifilm X Cameras: Understanding the ‘ISOless’ Sensor</i><p>The …


Fuji X-T2 - ACROS Film Simulation Example


Time to Re-Think Design Thinking

<i>Olof Schybergson, CEO and Shelley Evenson, Head Of Organizational Evolution At Fjord, Design and Innovation From Accenture Interactive</i><p>Faced <b>by growing competition and nimbler start-ups</b>, many organizations are struggling. They suffer from a crisis of innovation. Unable to differentiate their brands, …

Design Thinking

T2 Mirrorless Camera

In the world of mirrorless cameras, FujiFilm is among the elite. Their cameras have that vintage look and feel along with the performance that …


Testing High ISO Performance with the Fujifilm X-T2

Shot with the Fujifilm X-T2 at native ISO 12800<p>Having shot with the new Fujifilm X-T2 during the past few months, (read my full review here) I’ve …


Breakfast / Some morning shots with the Fuji X100T

The simplest of pleasures for me is always having a camera ready. Even for those times when we think we don’t need to take pictures.<p>X100T 1/125th @ …


X Series Evolved – My Full Review of the Fujifilm X-T2

It’s here. After months of unsuccessfully trying to dodge the rumor mill, the new Fujifilm X-T2 finally shows its face. Does it live up to the hype? …


Self-Driving Mercedes Will Be Programmed To Sacrifice Pedestrians To Save The Driver

Mercedes gets around the moral issues of self-driving cars by deciding that—of course—drivers are more important than anyone else.<p>When they crash, self-driving Mercedes will be programmed to save the driver, and not the person or people they hit. That's the design decision behind the Mercedes …


Fujifilm GFX Price Leaked? Suggests $6,000 For Body Only

2016 has shaped up to be the year medium format becomes ‘accessible’, with Hasselblad leading the way the with X1D, and Fujifilm on its heels with …


Silver Efex Pro 2 vs Adobe Lightroom - Black and White Photography

<b>Why Nik Silver Efex Pro 2 Beats Lightroom</b><p>Many photographers have been tempted to a closer look at the <b>Nik Collection</b> by <b>Google</b>, but may still not have …


Why I love: the Fujinon XF16mmF1.4 lens

We asked a few of our X-Photographers why they love the widest of our super-fast aperture prime lenses, the <b>FUJINON XF16mm F1.4 R WR</b>. Here is what …

Depth Of Field

56mm f1.2 FujiFilm Lens Review

Extreme field test of the Fujifilm X-Pro2 and X-T2

By on October 7, 2016 • ( 1 Comment )<p><b>By Tommy Simonsen –</b> Harstad, northern Norway<p>I am a documentary photographer who works with animals in the …


Photokina 2016: Fujifilm Interview

Fujifilm chose last month's Photokina tradeshow as the venue to launch its new flagship mirrorless camera, the medium-format GFX 50S. At the show, we …



Fujifilm X-T2 vs. Sony a7S II - Which One is the Best Mirrorless Video Camera?

Fujifilm X-T2 vs. Sony a7S II – Which One is the Best Mirrorless Video Camera?<p>by (website) | 3rd October 2016<p><b>The Fujifilm X-T2 mirrorless camera is</b> …


Der Cactus V6II und die Fujifilm X-Serie

Wir Fujifilm X-Series Fotografen kommen glücklicherweise lange ohne ein Blitzgerät aus, zumindest wenn man das Blitzlicht als reines Aufhelllicht …

The 10 Main Differences Between the Olympus OM-D E-M1 II and Fujifilm X-T2

Both Mathieu and I have very fond memories of using the original Olympus OM-D E-M1 and the Fujifilm X-T1 back when we first started reviewing …