Litin Purohit

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What Counts As Programmatic Maturity In 2017?

Programmatic has grown rapidly over the past five years -- and, despite the recent controversies at Google, is projected to continue expanding …

Digital Advertising

How to Conduct a Content Audit [Template]

If you’re in the business of content, you need to perform a content audit. And yet—37 percent of content marketers never complete one. Whether …

Stop Wasting Money on Content Marketing with Peer-to-Peer Selling

<i>“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”</i><p>~ John Wanamaker<p>Content marketers should be so lucky. …

Marketing

5 Things We Learned About How Brands Measure Content Marketing

Data is more ubiquitous than ever in the digital media industry, but at Parse.ly we wondered if data literacy and data access necessarily go hand-in-hand.<p>The best place to find these answers? On the ground. In partnership with Digiday’s CUSTOM studio, we interviewed almost 300 brand, agency and …

8 Reasons Why Your Content Goes Down The Toilet Drain Every Time You Hit “Publish”

Publishing high-quality content is an important part of developing a successful website. Not only does it help to attract viewers to your website, …

I’m Sorry, But Those Are Vanity Metrics

Our taste for vanity metrics starts early. Take schools, in which most students receive grades. Does an “A” reflect the promise of a student’s future …

Overcoming Content Roadblocks in a Highly Regulated Industry

You know the drill: Your email app dings, announcing your latest Google Alerts. You rush to your inbox, scan every headline, pull out two or three …

11 Things I Wish I Knew Before I Started Facebook Advertising

Here’s the thing: even the most seasoned advertiser can get it wrong. We all know Facebook ads are a must, but so many of us are not getting the …

Marketing

Google makes objects in videos searchable

Have you ever been struck with a mind blank and forgotten the title of a crazy video you wanted to show someone? You know that video… the one with …

AdWords Adds Features To Improve Click-To-Call Performance

A new look and reporting features for keywords and ad-level call details, a new design for click-to-call ads, and a way to get call extensions up and …

How to Use Facebook to Market Your Products

Do you have products to sell? Have you tried using Facebook ads to promote your products? To find out how to market products via Facebook, I …