Lisa Whall

387 Flips | 1 Magazine | 2 Following | 52 Followers | @lisawhall | I'm a mobile and technology strategist who has developed mobile applications for some of the largest and most iconic brands in the world. Please contact me at lwhall@vectorform.com for more information about BLE and how to use it in your retail environment.

Smartphone-Assisted Easter Egg Hunt Is Latest Use Of iBeacons

Available to Premium &<br>Purple Members<p>PSFK’s CXI 2018 conference brings to life key trends in customer experience through talks and activations by …

Academy - Visage

We’ll look at a few terms and concepts surrounding Visage-based service providers to help put your mind at ease with the idea of outsourcing a small …

The United Nations Turns to iBeacon

iBeacon, the indoor positioning system described by Apple as a “new class of low-powered, low-cost transmitters” that enables push notifications to …

Apple's iBeacon tech to be featured at Coachella music and arts festival

According to an app update for the upcoming Coachella Valley Music and Arts Festival, the gathering will have on-site iBeacons that push …

Tesco introduces iBeacon

April 8, 2014<p><b>BMC POV</b><p>Tesco’s decision to offer customer service through its iBeacon trial instead of promotions is intriguing. One of the things we’ve …

Cisco's Cloud Plan For Internet Of Things

Cisco's $1 billion cloud investment is not about competing with Amazon, Google, or Rackspace to supply general-purpose IaaS. Cisco and its partners …

Where are the MLB iBeacons?

Opening Day is coming over the next two weeks and so far there have been no additional press releases from MLB or individual clubs. Will the …

Baseball

iBeacons Aren’t Just For Retail: Placed Lets You Use Them As iPhone Quick Launchers At Home

There has been a lot of talk about iBeacons since they launched with iOS 7 last fall, but much of the focus has been on how they benefit retailers and add to the in-store shopping experience. They have a much broader range of potential use, however, and part of that is consumer-focused, too. Placed …

iBeacons Arrive At NBA Arenas To Tell You That Your Seats Suck

Ad By Carbon Ads<p>Toby Wellington | Friday, March 21st, 2014<p>Hey you! Give us some more money and get your ass out of these crappy seats!<p>That’s the …

Buying an iBeacon: Guide to Bluetooth LE Devices

Having trouble figuring out all of the options for Beacons and Bluetooth LE devices? You’re not alone.<p>Every day there seems to be a new device or …

Airbnb iBeacon? The Future of the Smart Hotel

Just like retailers imagine they can reinvigorate retail through beacons, so do hotels. But while they seek to reinvent their industries, they also …

Launch Here ◌ iBeacon based App Shortcuts

The right app <b>where</b> you need it. Quick.<p><b>Getting started is easy</b><br>Place an iBeacon at a spot where you regularily need quick access to an app. Open <b>Launch</b> …

Internet of Things and the Work of the Hands

<b>My father has always worked with his hands.</b> I was born in the city where he worked as a roofer, but eventually, my dad started his own company and …

Web Design

CapTech Webinar: iBeacon Demystified

Apple iOS 7.1 Launches Major iBeacon Improvement

iBeacon Now Works When the App Is Closed<p>Apple launched iOS 7.1 today and with it a major, game-changing improvement to iBeacon.<p>As of today, once an …

Internet of things: funding to double, David Cameron announces

Funding for research into using the internet to improve everyday devices will more than double as part of efforts to make the UK a world leader in digital technology, David Cameron has announced.<p>The prime minister announced an extra £45m to develop the "internet of things" as he arrived in Germany …

iBeacon Comes to SXSW - trendistic.com: ever tried. ever failed. no matter. try again. fail again. fail better.

AUSTIN, Texas — If you need any more proof that iBeacon is one of the hottest technology trends of 2014, look no further than this year’s SXSW …

Hands-on with the iPhone & iBeacon-powered future of shopping [Video]

Today at Dx3, Canada’s largest digital marketing, advertising and retail event here in Toronto, I got a look at the iPhone and iBeacon-powered future of shopping courtesy of a few companies about to launch a number of innovative mobile solutions for retailers. The show floor consisted of a …

iBeacon Myth Busting

There are two ‘myths’ about Bluetooth LE beacons that keep coming back. Whether it’s in the media or with a client they’re misconceptions about how …

Bluetooth Low Energy in public spaces

I’ve been thinking a lot about the new low-energy form of Bluetooth (BLE) recently, with an eye toward thinking about ways it can be used. The core …

The Ring Input Device Puts Gesture Control And Home Automation On Your Finger

[protected-iframe id=”02aa59c3a5dc38362edd8e6f747dede0-24588526-5302483″ info=”https://www.kickstarter.com/projects/1761670738/ring -shortcut-everything/widget/video.html” width=”680″ height=”510″ frameborder=”0″ scrolling=”no”]<p>There was once a rumor that Apple would actually use a ring device for …

The iBeacon Race is On

The potential of micro-location and proximity services has long been promised and is not really anything that new. But I think we are now reaching a …

AmEx Debuts Its Most Mobile-Integrated, Rewards-Focused Credit Card

AmEx has offered a number of different cards to consumers: The Blue Card appeals to those who like cash back options and the Platinum card is specialized for consumers who travel. There’s even a Black Card for high-net-worth individuals. Today, the company is debuting a brand-new rewards-focused …

Consumer Technology news, analysis, how-to, opinion and video.

Are you sitting down? Probably. The results of anonymous, aggregated, global Fitbit user data reveals that the U.S. needs to seriously step up its …

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FORTUNE — Welcome a frequent customer with a personal message. Offer an in-store deal on excess boot inventory before summer sandals hit the shelves. Remind tailgating season ticketholders to head to their seats before kick-off.<p>Ever since smartphones became virtually ubiquitous, marketers have …

Apple Handles 'Several Billion' iMessages and 15 to 20 Million FaceTime Calls Daily [Updated]

During today's annual stockholders meeting, Apple CEO Tim Cook revealed (via <i>Bloomberg</i>) that 40 billion iMessages and 15 to 20 million FaceTime calls are made daily. That number suggests iMessage has grown exponentially over the course of the last year as usage numbers were at two billion messages …

How marketers can use iBeacon to add relevance to location-based targeting

<b>While location based marketing is not a new strategy, iBeacon, Apple’s recently introduced Bluetooth LE-based technology that extends location-based</b> …

The Game-Changing Nature of Beacons

<b>Bluetooth Low Energy (or Blutooth Smart) beacons have the potential for enormous influence on digital services.</b> Utlilizing micro-location triggers to …