Lisa van Paridon

9 Flips | 2 Magazines | 1 Following | 6 Followers | @lisavanparidon | Keep up with Lisa van Paridon on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Lisa van Paridon”

Social Media Has Become a Customer Service Tool

At this the time of the year we usually read lots of predictions about digital, social and customer service trends for the forthcoming year.To tell …

Customer service best practices: Making social media a two-way conversation

When it comes to your business' customer service strategy, social media can simultaneously be your brand's most valuable ally and its most …

Customer Service

Going Above And Beyond Customer Service To Achieve True Customer Engagement

“Anyone who wants to get to the top 1% of customer satisfaction and loyalty needs to go beyond ‘service’ to the heart of creating a superior customer experience. And the way you get there is through customer engagement.”<p>These are the words of Ricard Casimiro, whom I had the opportunity to interview …

Customer Experience

What Is Customer Experience?

Forrester Research defines customer experience as: <i>"How customers perceive their interactions with your company."</i><p>Forrester did a fine job reducing the complex and multi-faceted integration of physical, emotional, and often, psychological processes that make up the customer encounter. Perception and …

How Customer Service Can Create a New Breed of Brand Ambassador

Poor customer service experiences seem to be a universal frustration. Chances are, most of us can rattle off a bad customer service experience …

Four ways to use social media to boost customer loyalty

<i>In the third instalment of our customer loyalty series, we look at how to utilise social media in modern customer loyalty and engagement. You can</i> …

Social Media Is No Longer A Marketing Channel, It's A Customer Experience Channel

As we move into 2016, the business world is finally beginning to realize what the “social” in social media means—and can do—for every organization. In my Forbes 2016 marketing predictions piece, I talk about how brands will increasingly recognize that social media is no longer an isolated marketing …

Customer Experience

Marketing: Top 10 Social Media Trends to Watch in 2016

The last in our series looking ahead at what 2016 has to offer focuses on changes in social media in general, and how those trends are likely to …