Think different, act dissonant...

By Leonardo Vannucci | Web Maeketing, Social Media & Content Management

Giphy builds transparent GIF library for Instagram Stories

Instagram now lets some users slap background-less GIFs sourced from Giphy onto their Instagram Stories. Rolling out for wider testing with a Giphy-branded design, the new GIF sticker engine could further differentiate Instagram Stories from Snapchat, which has yet to embrace the animation GIF …

Giphy

Arrendetevi: farsi promozione su Facebook costa e costerà sempre di più!

Ma “farsi pubblicità gratis su Facebook” cosa?<p>Risale a circa 3 giorni fa il post con cui Mark Zuckerberg ha annunciato <b>l’ennesimo update</b> …

Facebook: major News Feed overhaul seeks 'meaningful social interactions'

Refresh of the New Feed algorithm will de-prioritize content shared by media and businesses in favor of that produced by friends and family, Zuckerberg says<p>Mark Zuckerberg announced a major overhaul of Facebook’s News Feed algorithm that would prioritize “meaningful social interactions” over …

Facebook

Facebook Campaign Budget Optimization: New Feature

Back in November, Facebook announced campaign budget optimization. They pitched it as an “easier way to maximize campaign results.”<p>As is the case …

Digital Marketing

How to Unlock Your Marketing Career Potential in 2018

In 2018, as customers grow ever more sophisticated, marketers can no longer rely on the old methods of getting customers to engage. Practices that …

Australian Universities

The State of Marketing Attribution and Measurement: Do You Measure Up? [Infographic]

A whopping 91% of marketers agree that measurement of their efforts is a top priority, yet only 13% rank their measurement abilities as "excellent," …

Marketing

How to Create Engaging Social Media Campaigns That Get Attention

Getting people's attention on social media is more difficult than ever.<p>Between content shock and ever-changing social-network algorithms, reaching …

Social Media Marketing

From algo to aggro: How SEOs really feel about Google algorithm updates

Algorithm updates got you down? You're not alone. Columnist Jamie Pitman shares highlights from a BrightLocal survey seeking to understand the ways …

The 22 Most Engaging Pieces of Brand Content on Social Media in 2017

Now that social media is so supremely essential in brand messaging, there are a lot of layers underneath what makes a successful post, video or tweet.<p>…

Advertising Industry

Google image search results tests new related searches box

Google is at it again, now testing a new way for searchers to expand their queries in image search on mobile.

Google

New Google Search Console Will Have Over 1 Year of Data

Google’s new and improved Search Console experience is slated for an early 2018 roll out, according to the company’s own John Mueller.<p>The new version …

SEO

Facebook, IAB Italia commenta il nuovo sistema di contabilizzazione dei ricavi pubblicitari

Carlo Noseda<p><b>IAB Italia</b> accoglie con soddisfazione il recente annuncio di <b>Facebook</b> in merito al suo passaggio ad una struttura di vendita locale, che …

Storify, chiude la piattaforma per il social journalism

Consentiva di mescolare in un unico racconto post e contenuti da diverse piattaforme, oltre che dal web. Impedito l'accesso a nuovi utenti, a maggio …

How to Use Numbers Effectively in Your Blog Posts

You’re a blogger, so hopefully you feel confident working with words.<p>But words alone aren’t enough.<p>Even if you haven’t been blogging for long (or are …

Come calcola la reach Facebook?

In un post precedente avevo provato a chiarire il significato di due termini molto usati, spesso a sproposito, dai marketer: reach e impression. Ora, …

Come condividere efficacemente un contenuto su diverse piattaforme Social

Batti le mani, schiocchia le dita, pubblica a mano tutta la vita<p>Esiste una ragione per la quale <b>ho sempre sconsigliato di collegare i profili o le</b> …

Inside Pinterest’s 12-Person AI Team That Is Taking On Google

Google has hundreds of researchers working on visual machine perception. Pinterest has a fraction of that. Here’s how the pinning service could still win the race to master visual search.<p>“I was up until 1:30 working on it!”<p>“That’s not <i>that</i> late,” someone quips, and the room chuckles.<p>I’m at a weekly …

Cosa serve davvero per Lavorare nel Mondo Digitale - In Luce

<b>La Crisi, il Lavoro che manca, le possibilità che sembrano non esserci per nessuno. Sembrano essere queste la realtà di oggi e le prospettive per i</b> …

PPC agencies will play these 4 roles when automation takes over

Earlier this year, I wrote about how artificial intelligence (AI) and machine learning are driving automation in PPC and then again about how …

Subpar

Bounce rate: Important metric or junk data?

Over the 20-plus years since the inception of website analytics, various KPIs (Key Performance Indicators) have come into and gone out of fashion — …

Analytics

Come usare il pixel di Facebook per aumentare le conversioni

Scopri come ottenere più conversioni grazie alle funzionalità di Facebook pixel. In questa guida imparerai a creare il pixel, a inserirlo sul tuo …

10 Tips to Get the Most Out of Google AdWords Express

Originally launched in 2011, AdWords Express (AWE) set out to provide an accessible entry to pay-per-click (PPC) advertising for small businesses.<p>The …

Video Marketing Through the Buyer’s Journey

Video is a hot topic in inbound marketing - but how do you actually start implementing it? Get your video marketing started with the Buyer's Journey!

Deluso dal mancato riscontro sui Social? Fatti furbo e cambia prospettiva!

When life gives you lemons, make lemonade<p><i>“</i><i>I Social Network fanno cagare e la gente non capisce un cazzo. Se condividi un articolo che parla di una</i> …

#Twitter280 - caratteri di scorta

Ne avevamo parlato diverse settimane fa - ma ora è ufficiale.<p><b>Twitter dice addio ai vecchi 140 caratteri</b>, portando <b>a 280</b> il nuovo limite per ciascun …

Microsoft integrates LinkedIn with Word to help you write a resume

Microsoft acquired LinkedIn for $26 billion last year, promising to closely link the service with its Office suite of applications. While we’ve seen a new Windows 10 app for LinkedIn, Microsoft is unveiling an even more useful addition for its service: Resume Assistant. Office 365 subscribers will …

Microsoft

What Can Twitter Promote Mode Do for $99 per Month?

Twitter announced during its third-quarter-2017 earnings report that it was testing a self-serve advertising subscription offering, and that offering …

Beyond Google Analytics: 10 SEO analytics and reporting tools

<b>Analytics and reporting are a critical part of any SEO campaign.</b>As well as ensuring that you prove your worth to your clients, analytics are also …

SEO