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Unilever plant "bahnbrechende Digital-Kampagnen" | W&V

100.000 Dollar, Beratung und Unterstützung bietet <b>Unilever</b> sieben internationalen Start-ups und erwartet dafür nicht weniger als "bahnbrechende …

Emotion in Marketing: How Our Brains Decide What's Shareable

<i>This post originally appeared on the Buffer blog and has been republished with permission.</i><p>Every day it seems like we feel hundreds of different emotions – each nuanced and specific to the physical and social situations we find ourselves in.<p>According to science, it’s not that complicated by a long …

7 Facebook Statistics You Should Know For An Engaging Facebook Page

<i>This post was originally published on the Buffer blog.</i><p>One of the things we focus on most at Buffer is the best time to post to Twitter and Facebook. This is because we want to help you get more engagement with your audience, which is beneficial for everyone.<p>While the best time to post is definitely …

10 Simple, Science-Backed Ways To Be Happier Today

Did you know that the perfect temperature for happiness is 13.9°C? Adjust your thermostat, then check out these quick tips for maximizing mirth.<p><i>Editor’s Note: This is one of the most-read leadership articles of 2013. Click here to see the full list.</i><p>Happiness is so interesting, because we all have …

4 Tips for Making Visual Content Go Viral — and Benefit Your Business

A new study, coming out of the University of Trento in Italy, takes a look at what types of visual content have the most viral potential on Google+. …

14 things successful people do on weekends: http://bit.ly/19MmUww #forbesgreatesthits

The Three Tribes of Social Shopping

Do people share what they plan to buy, or buy what they share?<p>That’s the question my colleagues and I had to ask after discovering that a significant number of Pinterest users go on to buy the items they have pinned. As we reported in Harvard Business Review, 21% of Pinterest users say they have …

5 Pillars of Visual Marketing Plus Some Free Tools

Visual marketing is one of those buzz terms circulating a lot lately. With the way the Internet itself has changed over time, that is to be expected. …

Infographics

The Marketing Philosophy That Works From The Bottom Up–And Has The Results To Prove It

Success doesn’t always trickle down. It’s time to build a core base of customers, and forge relationships that will last a lifetime.<p>Marketing’s past is one built on interruption, repetition, and share of mind. The focus always had to be on “scale.” To push product, it was assumed that tens of …

10 Social Media Facts, Figures and Statistics You Need to Know - Jeffbullas's Blog

Social media statistics, facts and figures are a moving feast of metrics that can make your head spin.<p>The numbers are large and what is apparent is …

Focus-Monitor: Whatsapp überholt Facebook | W&V

<b>Whatsapp</b> ist die beliebteste Smartphone-Anwendung der Deutschen. Wie der "<b>Focus</b>" nach einer Hochrechnung auf Basis seines App-Monitors berichtet …

Want to Know What Really Makes You Happy? Try Tracking It

Throughout our careers and lives, the big decisions we have to make usually lead back to a single, overriding concern: What really makes me happy? Too often we try to answer these questions without knowing or understanding the real data from our lives. Our self-analysis devolves into speculation or …

Choosing A Platform-Specific Social Media Content Strategy — The 10 Reasons It Pays To Focus

They also apply a one-size-fits-all approach. Whether it's in-house or external social media marketing teams, they craft campaigns around a single communication style and a rigid set of formats — and expect them to drive the same results across platforms.<p>Particularly for smaller or niche players — …

Marketing

8 Remarkable (and Stolen) Content Marketing Ideas

“<i>Your idea isn’t new. Pick an idea; at least 50 other people have thought of it. Get over your stunning brilliance and realize that execution matters</i> …

Marketing

HOW TO: Turn Fans Into Brand Ambassadors

The introduction of Malcolm Gladwell’s <i>The Tipping Point</i> in 2000 was a tipping point in its own right. Ever since that book was published, marketers …

Six ways small businesses can use Facebook to drive growth

en_GB<p>article<p>Ahead of her presentation at Marketing Week Live, Felicity McCarthy, EMEA SMB Marketing Manager at Facebook outlines six ways small and …

Small Business

How Lufthansa uses Facebook, Twitter, Pinterest and Google+

<b>In a recent study looking at the world’s most social brands, four out of the top five were from the travel sector.</b><p>German airline Lufthansa came in …

Google+

7 Marketing Strategies That Work Better Than Advertising

Marketing used to mean advertising. If you wanted to sell something awareness on a mass scale was the shortcut. Remarkability or transparency didn’t …

Warby Parker

Kraft präsentiert den legitimen Nachfolger des Old-Spice-Mannes | W&V

Die <b>Old Spice-</b>Virals von <b>Wieden + Kennedy,</b> Portland, setzen seit 2010 Maßstäbe für erfolgreiche Online-Werbung. Nun versucht sich <b>Kraft</b> (bei uns: …