Ng Ling Kok

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This Is How You Build Organic Brand Loyalty for Your Business

<i>This piece originally appeared on AllBusiness.com.</i><p>Social media is an invaluable tool to help market your brand, but what good is it without a target …

Apple Loop: Embarrassing iPhone 7 Shortage, Top Secrets Of iOS 10, Apple iPhone7 Plus Reviewed

Taking a look back at seven days of news across the world of Apple, this week’s Apple Loop includes reviews of the brand new iPhone 7 and iPhone 7 Plus handsets, Walt Mossberg’s thoughts on the launch event, the worrying lack of first-weekend iPhone sales figures, thoughts on the low stock of the …

Mobile Technology

How to Find the Perfect Product to Import from China and Sell Online | Ecommerce Crew

<i>Updated in January, 2018 with up to date information for finding products in 2018.</i><p>One of the hardest things for any entrepreneur looking to start an …

Why Snapchat should be very worried about Facebook's latest move

The Facebook-owned photo-sharing app just launched Stories, a new feature that looks almost exactly like Snapchat's Stories product. Both let users post photos and videos to a timeline that disappears in 24 hours.<p>Although it's easy to make fun of Instagram's copycat move, it could have some serious …

Advertising

7 Golden Rules to Make the Most of Your Brand With Social Media Influencers

Influencers will drive business to you in many different ways. But how do you make sure you're picking the right ones?<p>You've probably heard people refer to influencers at your work, at home and when you go out. Some people want to be them while others admire watching them. Snapchat, Instagram and …

How to Do Influencer Marketing Like a Pro?

What does Swarovski, Louis Vuitton and Gucci have in common? Apart from the fact that they are all luxury brands, which is obvious, all these brands tried influencer marketing and emerged as pros. Gucci hired top social media influencer and graffiti artist, Trouble Andrew, to take over Instagram …

Public Relations

3 Email Mistakes That May Have Cost Trump Millions

Learn why Donald Trump's first fundraising email looked like it came from a "Nigerian Prince" and went to spam<p>Donald Trump's first fundraising email has set new records. Never before has a US presidential candidate's email campaign had such high spam complaints.<p>According to numerous sources, …

Google Beats Out Apple as the World’s Most Valuable Company at $229 Billion

Alphabet—Google's holding company—is also the world's most valuable alpha dog.<p>Today, Millward Brown and WPP released their annual BrandZ Top 100 Most …

One Of America's Leading Businesswomen Offers Tips On Success

Most of us know having a mentor will lead to more opportunities for success. But one of the most successful businesswomen in America says instead of looking for mentors, we need to embrace “mentoring moments,” everyday occurrences for teaching and learning.<p>Kat Cole, who rose from being a Hooters …

Mentoring

11 tips for creating (or changing) a logo that can grow with your company

If your new logo design causes even a fraction of the confusion that Uber's recent rollout did, you might want to take a step back and consider …

7 Tips for Logo Design in the Modern Mobile Era

While the right approach to designing a visual identity and logo will vary by brand, here are seven tips for creating a logo optimized for the digital era.<p>Before the rise of digital, visual identities and logos were designed with control in mind: easy to replicate and apply consistently across …

Why The Shape Of A Company’s Logo Matters

Welcome to a world in which curves are a good thing.<p>Think about the iconic brand names you know: Apple, Target, McDonald’s, Gap. What images come to mind? For many of us, probably their logos. That’s because whether it’s an apple or big golden arches, a logo is crucial to a company’s identity. Now, …

9 Health, Fitness, and Nutrition Tips from a Real-Life Monk | Women's Health

Here, Pedram's pro-tips for integrating practical mindfulness into your daily routine—from your workouts to your daily menu. Prepare to peace out.<p><b>Pro-Tip: Stay Present</b><p><b>Take a bathroom breather:</b> Locking yourself in a stall can be a private moment to take a few calming breaths.• <b><br>Say "Hey, girl" to</b> …

What were the key email marketing trends from 2015?

The words of wisdom come from both agency and client-side marketers. Now, on with the trends...Triggers & automation<b>Steve Denner, COO at …

Marketing

Here Are 9 Eye-Opening Digital Marketing Stats From the Last Week

There was a great variety of digital marketing stats bubbling to the surface in the last week, and here are 9 that we found most compelling:<p>1. Ah, …

Google is copying two features advertisers love about Facebook

The new products are quite similar to a service and a format already available from Facebook. And they're two of the advertising products marketers love most about the social network.<p>First up, Google has announced a new product called "Customer Match." It works in a similar way to Facebook's …

Digital Advertising

Samsung launches next-generation SmartThings smart home automation hub

The Hub has a beefier processor that allows it to handle video monitoring, with Samsung introducing a service that allows you to monitor video feeds …

Samsung's new family of SmartThings products now available for purchase in the UK

The Starter Kit contains the main Hub, a Multi Sensor, Motion Sensor and Presence Sensor, as well as Power Outlet to manage lights, electronics and …

7 brilliant strategies Coca-Cola used to become one of the world's most recognizable brands

Now people in more than 200 countries drink 1.9 billion servings every day, according to The Coca-Cola Company.<p>Having a product people enjoy is far from the only thing needed to become one of the world's most valuable companies. Coca-Cola used seven key design and marketing strategies, which made …

Advertising

The secret to building startup buzz online

There’s a lot being published these days about how to break into noisy digital environments and capture the interest of people whose attention spans are shorter than ever.<p>Yes, you can achieve this goal with things like paid Facebook ads and sponsored tweets. You can do it by pushing content on …

Marketing

Ten ways to keep your brand fresh

As one of the founding members of DavidsTea, I was able to see the tremendous growth of the brand that started seven years ago with a simple idea. Here are some ways you can ensure your brand always stays fresh and relevant:<p><b>1. Hang on to your talent.</b> One of the best early decisions we made was to …

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Phones

60 Awesome Free Tools To Create A Visual Marketing Campaign On A Budget – Learn

<i>Creating a visual marketing campaign is not just about telling the story of your brand or product, but finding the right tools to do it.</i><p>The …

What the Apple Watch Can Teach Us About Social Marketing

Digital marketers are constantly on the alert for the Next Big Thing. Each time a social media channel gains rapid membership or a new iPhone rolls …

Digital Advertising

The Modern Storefront: What Instagram Could Mean For Your Business

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>One of the earliest forms of marketing was the shop window.<p>Retailers showed off their merchandise and enticed people to walk into their store, but the best brands did more than this. The windows showcased what they stood for and what kind …

How to Leverage Storytelling to Increase Your Conversions

I love a good compelling story, especially when it catches my attention and draws me in. Stories have the power to increase your conversions from …

Marketing

How we got our first 5 million users … with no marketing budget

We didn’t have the money. So we got creative.<p>Chances are if you’ve just started a tech company, you won’t be in business for long. As many as 90% of …

Why this woman turned down a fabulous job at Google

Google's offer was a complete surprise.<p>Leaman was actually in the midst of negotiating the sale of her company to one of her customers, she told us. This was the third tech company she sold after running it as a CEO.<p>"The Google acquisition came out of the blue. I had, literally, the day before …

Customers

How to effectively use LinkedIn for marketing

LinkedIn is expanding fast. The networking site recently submitted a proposal to city officials in California for the development of several new buildings. This newly proposed space could hold up to 4,000 employees, which is a significant jump considering that LinkedIn currently employs about 5,000 …