Lindsey Wiebe

307 Flips | 4 Magazines | 19 Likes | 73 Following | 23,158 Followers | @lindseywiebe | Online engagement manager, Rogers Media. Flips on the state of digital media, mostly.

Publishers: It’s time to give up the ghosts of scale

They look friendly, cheerful, and appear to come bearing plenty of candy. But beware the ghosts of advertising scale.<p>Bad news has dominated the media …

Casper’s shutdown of Van Winkle’s shows the limits of ‘brand journalism’

When Jeff Koyen joined Casper in 2015 as editor-in-chief of Van Winkle’s, the mattress brand’s standalone online publication, the future looked …

Advertising Industry

Paper Magazine Acquired by Tom Florio’s New Media Group

BoF can exclusively reveal that Florio and Paper’s Drew Elliott, together with strategic partner XRM Media, plan to invest in video and viral …

Media Industry

Ev Williams Wants To Save Media — Again. But Some Writers And Publishers Are Skeptical.

Five years and as many pivots after founding Medium, Ev Williams has a new scheme to revitalize the site and reinvent online journalism. Will anyone trust him?<p>Ev Williams changes his mind. A lot.<p>Most recently, the CEO of the online publishing platform Medium switched the company to a $5 monthly …

Journalism

How the New York Times Is Using Strategies Inspired by Netflix, Spotify, and HBO to Make Itself Indispensible | WIRED

<i>The New York Times</i><p>Claws Its Way<p>Into the Future<p><i>The New York Times</i> Claws Its Way Into the Future<p>by Gabriel Snyder | photographs by James Day …

The Readers We Ignore And The News They Want

Millennials like news. They just don’t like you — legacy media.<p>Don’t take it personally. By all accounts the under-40 crowd and many over forty (API …

Refreshing The Verge: no platform like home

Here comes the remix<p>The Verge <i>turns five on November 1st, and we’re in the process of</i> <i>refreshing our entire brand for the next five years</i><i>. In</i> Refreshing The Verge<i>, we’ll be looking at how that refresh process works, and what it’s like to adapt a brand like</i> The Verge <i>to a world where media platforms</i> …

Snapchat wants to stop sharing ad revenue with its media partners

Evan Spiegel has a new deal for “Discover” publishers: We pay you up front, and we keep all the ad money.<p>Snapchat says it’s done sharing with media companies.<p>The red-hot messaging app wants to make a major change in the way it works with companies that supply it with content for its “Discover” …

Two years in, Vox.com reconsiders its ‘card stacks’

Two years after Vox.com launched its “card stacks,” the site’s editor in chief admits they’re not the game-changer he thought they’d be.<p>The site …

North America's First VR Cinema Opens in Toronto

Toronto-based startup Vivid VR is piloting the first virtual reality cinema in North America, opening July 16. The pop-up cinema will offer …

How Fox News became the most-engaged news site on Facebook

The news site with the most engagement on Facebook isn’t the biggest digital property or even the biggest page on the social network.<p>Despite that, …

Facebook plays favorites with publishers

Not all publishers are created equally, especially by digital media’s new platform overlords.<p>A small group of high-profile publishers have the …

Snapchat redesigns Discover and lets you subscribe to your favorite publishers

Changing the story<p>Snapchat is redesigning the Stories page in an effort to boost views of publishers' content — and to help build the advertising business that is currently the company's primary revenue stream. The new design, which begins rolling out today, allows publishers to include an image …

Tribune Publishing outlines plan to expand Los Angeles Times globally

Tribune Publishing CEO Justin Dearborn on Wednesday traced the contours of a business plan that would see the company's largest newspaper, the Los …

News Feed FYI: More Articles You Want to Spend Time Viewing

<i>By Moshe Blank, Software Engineer, and Jie Xu, Research Scientist</i> As we work to improve News Feed, we make updates to help make sure you see the most …

Social Media

Can audio go viral on Facebook? Here’s what happened when NPR ran an experiment for a month

“Trust me, this is really, really great even though you don’t know who’s talking and there’s nothing to look at and I’m asking you to focus for 40 seconds!”<p>Sharing audio on social media is hard to do. Stan Alcorn documented many of the struggles two years ago in a widely cited Digg story — and not …

Social Media

Facebook’s Future Runs Through Messenger

With Messenger, Facebook is becoming a platform for getting things done.<p>Facebook’s F8 developer conference Tuesday was a tale of two platforms. The first, Facebook, announced a new API (application programming interface) for building software applications that allow high-quality cameras to plug …

Chatbots

How 4 news organizations are using Facebook Live to reach broader audiences

For many news organizations, especially those with tiny staffs, doing online video well is a particularly vexing problem.<p>First, there's the cost of …

See the Moments You Care About First

You may be surprised to learn that people miss on average 70 percent of their feeds. As Instagram has grown, it’s become harder to keep up with all …

Tech Industry

Newspapers are still putting boring headlines on amazing stories like the Jamie Gilt shooting. Why?

Mainstream media’s well-documented woes in the Internet era are largely the result of market forces beyond their control. As a former local newspaper …

The Fashion Industry Is Pouring Money Into VR, With No Idea How to Use It

We saw a one of the first virtual reality fashion shoots, and it was a lot like a normal fashion shoot.<p>A couple of weeks ago, I went to watch what was championed as one of the first fashion shoots in virtual reality, <i>Unstitched</i>, at photographer Ruvan Wijesooriya's studio in Manhattan. The project is …

Can PewDiePie grow up without alienating his fans?

The biggest star on the internet is sad. “This is going to be a hard video to make,” Felix Kjellberg, better known as PewDiePie, said to the camera in a recent video. “This is going to be a hard video to make because I am already kind of upset. I, uh, I’m not going to cry. But I think you can tell …

Account Switching: Now Available on Instagram Starting this...

<b>Account Switching: Now Available on Instagram</b>Starting this week, you can quickly and easily switch between multiple accounts on Instagram! 🎉Go to …

Instagram

Guardian News & Media to cut costs by 20%

Guardian News & Media, the publisher of the Guardian, is to cut running costs by 20% – a little over £50m – in a bid to break even within three years and support future growth.<p>A faster than expected downturn in print advertising and slower increase in digital revenues, combined with the costs of …

Management

Death of Peach: An eerie echo of Meerkat’s collapse

Peach is dead, four days after its launch. This seems as obvious as the death of Meerkat one month after its debut.<p>One cool aspect of the modern app …

List-Worthy

Peach.cool is Friday's hottest social network

A new take on sharing from the co-founder of Vine<p>It's been a while since the last fameball social network took the Twittersphere by storm — Ello launched and then evaporated from the public consciousness in September 2014. But the stars have aligned once again, and everyone in the group iMessage …

Apple News App Is Off to a Rocky Start

There’s one glitch: Neither publishers nor the company know how many people are reading<p>By<p>Jack Marshall and<p>Jack Marshall<p>The Wall Street Journal<p>Biography<p>@JackMarshall<p>Google+<p>jack.marshall@wsj.com<p>Steven Perlberg<p>Steven Perlberg<p>The Wall Street Journal<p>Biography<p>@perlberg<p>steven.perlberg@wsj.com<p>Since it …

Personalized News

Was Pizza Rat A Hoax?

Are the Internet's most cherished viral rat videos the work of a mysterious woman who trains rats to do her bidding for an elaborate series of …

Non Disclosure Agreement

Goodbye, Wearables. You Had a Stupid Name Anyway

"Wearable" is a stupid term, when you think about it. If we're saying Google Glass, the Apple Watch, and a pair of workout-tracking socks are …

Medium's Ev Williams: 'It’s Going to Make Less and Less Sense to Publish on the Web'

Also: Some insight into the shifting moods of Twitter's board, and Medium's plans for making money.<p>Ev Williams made it easy for people to say what they want online. But the man who created Blogger, then Twitter and now Medium says the Web is on its way out, at least as a place to publish your …