Lindsey Lind

325 Added | 1 Magazine | 19 Likes | 1 Following | 7 Followers | @lindseylind | Keep up with Lindsey Lind on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Lindsey Lind”

How Facebook Is Changing the Way It Reports Organic Reach for Page Posts

Facebook revealed a redesign of its Page Insights, which is rolling out globally starting Monday for iOS and Android, as well as a more accurate way …

Advertising Industry

Facebook wants News Feed to create more ‘meaningful social interactions.’ It’s still trying to figure out what that means.

“The metric is definitely evolving.”<p>When Facebook made its big News Feed update last month to prioritize posts from users’ friends and family — and thus cut down on posts from brands and publishers — it did so with the explanation that it was optimizing its service to create more “meaningful social …

Mark Zuckerberg

Commercial Without a Cause: Why a Brand Can’t Change the World With an Ad

<i>This is a guest post by Fluid associate director of data analytics and former Goodby Silverstein & Partners analyst Rigel Cable.</i><p>Judging by the …

Marketing

Philanthropy -- The Forgotten Investment Asset

<b>Why philanthropic giving is a smart investment tool for business.</b><p>Socially conscious investors are after more than just financial returns. In addition to making money in the markets, we also want to make a difference. We want to leave a legacy of not just wealth but positive change. However, in our …

Philanthropy
Marketing

Twitter is suddenly making money and Wall Street likes it a whole lot

Despite flat user numbers and a nominal beat in revenue, Twitter’s fortune-reversal over the past several months is still going as the company said it actually posted a GAAP net income — sending the stock jumping more than 15%.<p>Twitter’s overall user numbers were flat, but the company was still able …

Markets

The New Facebook Algorithm: Secrets Behind How It Works and What You Can Do To Succeed

The Facebook algorithm is constantly evolving in order to provide a better experience for users.<p>But few changes to the algorithm have sparked as much …

Facebook Live

5 key elements of planning an Influencer Marketing campaign

Influencer Marketing is a hot topic in the digital marketing space and it’s only going to get bigger and better as new platforms launch and content …

Public Relations

The 5 Best Ads of Super Bowl LII

Patriots vs. Eagles turned out to be another classic Super Bowl, with little separating the teams—and a Hail Mary at the end that could have sent it …

Advertising

Attribution & A/B Testing in Marketing Landscape

Recently we published our take on the marketing technology landscape. We studied enterprise marketing trends, brands that are undergoing digital …

Guide your marketing efforts with an editorial calendar

There’s no question that most health care marketers today use content marketing as part of their marketing mix. According to one 2017 study, 94 …

Instagram Launches New API With Scheduling

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social …

Social Media Marketing

Jeff Bezos Says This 1 Surprising Strategy Is the Secret to His Remarkable Success | Inc.com

Over the course of the last two decades, Amazon has risen as one of the biggest tech giants to look out for, taking over the eCommerce and retail space like no other online retailer before it. And Jeff Bezos, the company's founder and CEO, has undoubtedly been a pivotal part of that success.<p>For …

Business Strategy

How to Drive Traffic With Your Facebook Cover Photo

Want to drive Facebook traffic to your website without using ads? Wondering how your Facebook cover image can help? In this article, you’ll discover …

Marketing

R is a programming language that's super hot right now and you can learn it with this online class

Heads up: All products featured here are selected by Mashable's commerce team and meet our rigorous standards for awesomeness. If you buy something, …

50 Remarkably Wise Quotes That Will Inspire You to Success in Life | Inc.com

Life is a gift that has been given to you. It is in your hands to make the best out of it--dare to believe that you can. Through the ups and downs, you'll find a lesson to learn that will make you a better person. Each experience--good and bad--makes you grow. Get along with life and surely, things …

Motivation

5 social media skills you need to get ahead (and where to learn them)

Heads up: All products featured here are selected by Mashable's commerce team and meet our rigorous standards for awesomeness. If you buy something, …

20 Top Social Media Tools to Try in 2018

Now that 2018 is here and in full swing, you might be looking for new social media tools to add to your marketing stack.<p>According to Scott Brinker of …

Infographics

Facebook News Feed Armageddon Survival Guide: 6 Loopholes to Stay Alive | Inc.com

Last week Facebook declared organic post reach dead for pages. Publishers and brands who used to connect to people via their Facebook pages need to re-think how to engage with people on the platform going forward.<p>Of course, you can use conventional Facebook news feed hacks to mitigate a small …

Marketing

Here Are 20 LinkedIn Do’s and Don’ts From Digital Marketing Pros – Adweek

A couple weeks ago, I asked my 2,500-plus LinkedIn connections for do’s, don’ts and other tips about successfully using that social networking …

Digital Marketing

Free Sans Serif Typefaces That Could Make Your Projects Look More Sophisticated

Image via Marius Kempken<p><b>Sans serif fonts</b> are often favored for use in modern graphic design, thanks in part to their versatility and readability. …

Facebook: major News Feed overhaul seeks 'meaningful social interactions'

Refresh of the News Feed algorithm will de-prioritize content shared by media and businesses in favor of that produced by friends and family, Zuckerberg says<p>Mark Zuckerberg announced a major overhaul of Facebook’s News Feed algorithm that would prioritize “meaningful social interactions” over …

Pew Research Center

What Marketers Need to Know About LinkedIn

While much of the focus has been on Facebook and Instagram, LinkedIn has been silently growing their user base to more than 500 million users.<p>This story originally appeared on Buffer<p>What if I told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for …

Marketing

What Is ‘Dark Social’ And How To Measure It Right?

If you’re a marketer or growth specialist, you have probably heard about ‘Dark Social’ over the last couple of years. Now, in 2016, it’s already clear that ‘Dark Social’ stands for the referral traffic that is hard to measure and that is happening ‘behind the scenes’. When I say ‘behind the …

Analytics

6 Content Marketing Ideas to Steal From the Awards Finalists of 2017

You’ve almost certainly heard this quote: “Good artists copy. Great artists steal.” But do you know who said it?Turns out, a lot of people. Steve …

Marketing

5 Ways Social Media Has Changed The Way Our Brains Work

Believe it or not, the very first social media site was created in 1997; but it wasn’t until the early 2000s that the phenomena truly set off. Today, …

4 Ways Brands Can Use the Psychology of Color as a Competitive Edge – Adweek

Are you looking to improve your brand and win more customers? Then you should give more thought to the way you use colors.<p>Humans are visual beings. …

Marketing

The future of digital marketing: predictions for 2018

As the year draws to a close, Return asks its senior team to reflect on 2017 and offer predictions for 2018. Topics raised include programmatic and …

7 Storytelling Structures to Improve Your Presentations (Infographic)

What your favorite plots and your next business presentation should have in common.<p>Giving presentations, whether during meetings with co-workers or to potential new clients, can often seem intimidating. But luckily, there are tried and true ways to organize your information so that it is both easy …

Public Speaking