Lindsey GambleStoryboardCreator Economy, Influencer Marketing & Social Media Weekly Updates (Newsletter)Curated byLindsey GambleThe social media, influencer marketing, and creator economy industries are transforming at an unprecedented rate. Staying up-to-date on everything is difficult, but even more difficult is cutting through the noise and knowing what you need to know. Sign up for my weekly newsletter featuring deep dives into key social media, influencer marketing, and creator economy news, trends, and insights, a round-up of the latest features and tools, and more. Subscribe: lindseygamble.com/newsletter
Lindsey GambleStoryboardHow Creators Are Powering Social Commerce Curated byLindsey GambleIn the ever-evolving landscape of social media and shopping, a profound shift is underway as retail giants like Amazon and Walmart, along with social media platforms such as TikTok and YouTube, rely on creators to delve deeper into social commerce. At the forefront of this transformative journey are creators, emerging as pivotal players in steering the course of social commerce. From Walmart launching its own creator marketplace to the emergence of TikTok Shop, here are the key developments.
Lindsey GambleStoryboardHow LinkedIn is Becoming A Destination for CreatorsCurated byLindsey GambleLinkedIn is in the process of successfully transforming its perception as merely a professional networking site into a destination for creators. More LinkedIn users are taking on the role of creators and sharing content connected to their interests and passions, while more traditional creators are expanding their digital footprint on LinkedIn. Here's a look at the ways creators is supporting creators and how creators of all sizes can leverage Linkedin.
Lindsey GambleStoryboardFrom TVs to Gas Stations to Airports: Social Media's Expansion To Bigger ScreensCurated byLindsey GambleSocial media originated on computers and phones, but a significant trend has emerged with platforms actively seeking to expand their presence onto larger screens. Leading platforms such as YouTube and TikTok are making efforts to make their content accessible everywhere, including TVs, movie theaters, gas stations, and even luxury automobiles. This expansion not only offers consumers fresh avenues to consume social content but also provides creators with new discovery opportunities.
Lindsey GambleStoryboardCompanies Are Hiring Creators As Full-Time Employees & ConsultantsCurated byLindsey GambleAs companies increasingly recognize the value of creators beyond just transactional one-offs, they are becoming sought-after employees, particularly around branded content. Creators, who can be small businesses, media companies, and everything in between, are well-versed in content creation, distribution, trendspotting, community engagement, and much more, making them valuable assets. Their vast skills and expertise, combined with their entrepreneurial spirit, enable them to contribute across se
Lindsey GambleStoryboardThe State of the Creator EconomyCurated byLindsey GambleThe creator economy has taken the world by storm. More individuals than ever are sharing their passions on social media to build communities and generate income. Advertisers are partnering with creators and even hiring them as employees to reach audiences. Established leaders and upstarts are developing new business models for creators. Now, with the emergence of generative AI, the creator economy is being disrupted even further as tools like ChatGPT accelerate creative ideation and output.
