Lindsey GambleStoryboardSocial Media Updates - January 2025Curated byLindsey GambleThe must know social media updates in January 2025.
Lindsey GambleStoryboardPhotography & Videography In The Social Media AgeCurated byLindsey GambleSocial media has revolutionized photography and videography. Instagram has launched countless new photographers, while TikTok has turned almost anyone with a smartphone into a videographer. As AI technology advances, it will further lower barriers to creating and sharing visual content, making it easier for everyone to bring their imaginations to life. However, challenges arise, such as AI-generated content crowding feeds and the misuse of creators' work.
Lindsey GambleStoryboardThe First Ever White House Creator Economy Conference Curated byLindsey GambleRecaps of the inaugural White House Creator Economy Conference that gathered one hundred of the leading voices, including creators and industry professionals) at the Nation's Capital to talk about the most pressing issues across the creator economy, including mental health, AI, and fair pay. It even featured a surprise appearance by President Biden.
Lindsey GambleStoryboardJune 2024: Social Media, Creator Economy & Influencer Marketing UpdatesCurated byLindsey GambleCatch up with all the social media, creator economy, and influencer marketing updates that happened in June 2024 Notables include TikTok testing an Instragram-like Collabs feature,
Lindsey GambleStoryboardMay 2024: Social Media, Creator Economy & Influencer Marketing UpdatesCurated byLindsey GambleCatch up with all the social media, creator economy, and influencer marketing updates that happened in May 2024. Notables include TikTok adding mid-roll ads, TikTok rolling out a creation and management platform in TikTok Studio, Instagram updating its algorithm prioritize smaller, original content creeators, and YouTube displaying segments of videos in its search results.
Lindsey GambleStoryboardHow LinkedIn Is Helping B2B Marketers Reach Key Decision Makers Curated byLindsey GambleA look at new solutions and tools LinkedIn has recently rolled out to help B2B marketers reach key decision makers.
Lindsey GambleStoryboardApril 2024: Social Media, Creator Economy & Influencer Marketing UpdatesCurated byLindsey GambleCatch up with all the social media, creator economy, and influencer marketing updates that happened in April 2024. Notables include Facebook launching a new video player that mirrors TikTok, Snapchat supporting longer videos, VSCO adding Discussions, and much more.
Lindsey GambleStoryboardMarch 2024: Social Media, Creator Economy & Influencer Marketing UpdatesCurated byLindsey GambleCatch up with all the social media, creator economy, and influencer marketing updates that happened in March 2024. Notables include TikTok updating its Creator Rewards Program, LinkedIn expanding Thought Leader Ads, Yahoo launching a creator program, Reddit launches tools for brands, TikTok expanding its Sounds for Business library, and much more.
Lindsey GambleStoryboardFebruary 2024: Social Media, Creator Economy & Influencer Marketing UpdatesCurated byLindsey GambleUpdates across the creator economy, influencer marketing, and social media that happened in February 2024.
Lindsey GambleStoryboardJanuary 2024: Social Media, Creator Economy & Influencer Marketing UpdatesCurated byLindsey GambleUpdates across the creator economy, influencer marketing, and social media that happened in January 2024.
Lindsey GambleStoryboard2024 Predictions: Creator Economy, Influencer Marketing & Social MediaCurated byLindsey Gamble5 predictions/big bets for the creator economy, influencer marketing, and social media in 2024. ⤵ 💼 LinkedIn emerges as a channel for influencer marketing 🛍 TikTok launches its version of Amazon Prime Day 👥 Creators become a distinct consumer segment 🎵 TikTok will license popular music to brands in partnership with music labels 🤖 AI-powered advertising tools will cause friction between creators and brands
Lindsey GambleStoryboardCreator Economy Trends: AI Became More Integrated Into Social MediaCurated byLindsey GambleSnapchat initiated this trend with the launch of MyAI, a conversational chatbot. Following suit, LinkedIn introduced features such as draft posts, personalized profile suggestions, and Collaborative Articles. YouTube and Meta made significant strides in incorporating AI into their platforms. Popular creative tools, including Adobe, Canva, and CapCut, also embraced AI.
Lindsey GambleStoryboardRegulatory Bodies Globally Tighten Rules For Sponsored ContentCurated byLindsey GambleThe Federal Trade Commission (FTC) updated its Endorsement Guides for the first time since 2009. Months later, the FTC took action, issuing warnings to institutions and influencers for inadequate disclosures. Throughout the year, regulatory bodies in the UK, France, India, and Mexico also made concerted efforts to update guidelines for creators and brands.
Lindsey GambleStoryboardCreator Economy Trends: YouTube & TikTok Race To Bigger ScreensCurated byLindsey GambleYouTube's acquisition of the rights to NFL Sunday Ticket at the end of 2022 foreshadowed ongoing competition for bigger screens among social media platforms. Both YouTube and TikTok aimed to extend their presence to over 2 billion non-mobile screens, reaching new users and unlocking additional revenue streams.
Lindsey GambleStoryboardCreator Economy Trends: Brands Invest In Their Own Creator ProgramsCurated byLindsey GambleFollowing Walmart's lead with the launch of Walmart Creator in 2022, several brands established their own creator programs to drive commerce. Target launched the Target Creator Program, while Abercrombie & Fitch rolled out the Abercrombie Creator Suite. Kohl's launched creator storefronts for holiday shopping. Companies such as Paramount, The Arena Group, and Cirque du Soleil launched creator programs to amplify their advertising solutions and attract advertisers.
Lindsey GambleStoryboardCreator Economy Trends: The Rise (And Fall) Of Standalone AppsCurated byLindsey GambleThe rise, fall, and resurgence of Meta's standalone app, Threads, serves as a notable example of major social media platforms investing in standalone apps to support their overarching initiatives. ByteDance, the parent company of TikTok, introduced Lemon8, initially surging in the US and UK before plateauing. Pinterest also expanded Shuffles, its collage maker app, proving instrumental in attracting Gen Z, one of its fastest-growing demographics.
Lindsey GambleStoryboardCreator Economy Trends: Platforms Respond To Users' Desire For Intimate SpacesCurated byLindsey GambleMessaging experiences underwent significant updates across social media, addressing users' desire for more intimate, closed spaces to share with select groups of people. Instagram took the lead with features like Broadcast Channels and Notes, while TikTok responded by expanding options for direct messages. VSCO and BeReal introduced related updates, enabling users to send messages. Meanwhile, Tumblr started testing semi-private communities, reflecting social users' desire to share in more.
Lindsey GambleStoryboard2023 Creator Economy Trends: The Lines Blur Between Creators And PublishersCurated byLindsey GambleAfter a phase primarily focused on creators, social media platforms revisited familiar strategies, placing renewed emphasis on publisher partnerships. They actively courted publishers, extending similar incentives offered to creators, such as ad revenue splits. Some platforms redefined their concept of creators, opening up opportunities to publishers, digital magazines, and content collectives. Additionally, some platforms provided creators with perks typically allocated for publishers.
Lindsey GambleStoryboardCreator Economy, Influencer Marketing & Social Media Weekly Updates (Newsletter)Curated byLindsey GambleThe social media, influencer marketing, and creator economy industries are transforming at an unprecedented rate. Staying up-to-date on everything is difficult, but even more difficult is cutting through the noise and knowing what you need to know. Sign up for my weekly newsletter featuring deep dives into key social media, influencer marketing, and creator economy news, trends, and insights, a round-up of the latest features and tools, and more. Subscribe: lindseygamble.com/newsletter
Lindsey GambleStoryboardHow Creators Are Powering Social Commerce Curated byLindsey GambleIn the ever-evolving landscape of social media and shopping, a profound shift is underway as retail giants like Amazon and Walmart, along with social media platforms such as TikTok and YouTube, rely on creators to delve deeper into social commerce. At the forefront of this transformative journey are creators, emerging as pivotal players in steering the course of social commerce. From Walmart launching its own creator marketplace to the emergence of TikTok Shop, here are the key developments.
Lindsey GambleStoryboardHow LinkedIn is Becoming A Destination for CreatorsCurated byLindsey GambleLinkedIn is in the process of successfully transforming its perception as merely a professional networking site into a destination for creators. More LinkedIn users are taking on the role of creators and sharing content connected to their interests and passions, while more traditional creators are expanding their digital footprint on LinkedIn. Here's a look at the ways creators is supporting creators and how creators of all sizes can leverage Linkedin.
Lindsey GambleStoryboardSocial Media's Expansion To Bigger Screens Like TVs & BillboardsCurated byLindsey GambleSocial media originated on computers and phones, but a significant trend has emerged with platforms actively seeking to expand their presence onto larger screens. Leading platforms such as YouTube and TikTok are making efforts to make their content accessible everywhere, including TVs, movie theaters, gas stations, and even luxury automobiles. This expansion not only offers consumers fresh avenues to consume social content but also provides creators with new discovery opportunities.
Lindsey GambleStoryboardCompanies Are Hiring Creators As Full-Time Employees & ConsultantsCurated byLindsey GambleAs companies increasingly recognize the value of creators beyond just transactional one-offs, they are becoming sought-after employees, particularly around branded content. Creators, who can be small businesses, media companies, and everything in between, are well-versed in content creation, distribution, trendspotting, community engagement, and much more, making them valuable assets. Their vast skills and expertise, combined with their entrepreneurial spirit, enable them to contribute across se
Lindsey GambleStoryboardThe State of the Creator EconomyCurated byLindsey GambleThe creator economy has taken the world by storm. More individuals than ever are sharing their passions on social media to build communities and generate income. Advertisers are partnering with creators and even hiring them as employees to reach audiences. Established leaders and upstarts are developing new business models for creators. Now, with the emergence of generative AI, the creator economy is being disrupted even further as tools like ChatGPT accelerate creative ideation and output.
