February 2024: Social Media, Creator Economy & Influencer Marketing Updates

PinterestPinterest will be attending Coachella this year, marking its first appearance at the iconic music festival. Additionally, Pinterest has …

YouTubeYouTube has introduced new features for creators in YouTube Studio:• Content Gaps: The Research tab helps identify topics with inadequate …

LinkedInLinkedIn has announced a series of updates to Creator Mode set to roll out in the coming months. These updates will include:• Removing the …

TikTokTikTok is reportedly planning to set up live streaming studios in major cities like Los Angeles for creators to livestream and sell products. …

Instagram has expanded access to its Grid Preview feature. This allows users to preview how their posts will appear on their profile grid while …

TikTokTikTok is currently testing a feature that will make all videos shoppable with select creators and brands. Using technology to identify objects …

ESPN launched the second iteration of its Creator Network. This year's class is composed entirely of female creators and covers sports like football, …

LinkedInLinkedIn has expanded the functionality of its AI Writing Assistant to include direct messages. Premium members can now use it to draft their …

Threads / Saved PostsThreads has begun a limited test of the ability for users to save posts. Users can bookmark a post and revisit it later using a …

YouTubeYouTube has launched Live in the Shorts Feed. This feature allows eligible creators who stream vertically to be discovered in the Shorts …

TikTokTikTok is testing Sub Space, a new feature for TikTok LIVE Subscriptions. With Sub Space, creators can offer paying subscribers an exclusive …

SnapchatDuring Snapchat’s Q4 2023 earnings call, CEO Evan Spiegel revealed his plans to unify the user experience by merging Spotlight, its …

In the coming months, Meta plans to automatically label AI-generated content uploaded to Facebook, Instagram, and Threads. The company is …

YouTubeIn a letter, YouTube CEO Neal Mohan outlined the platform's focus areas for 2024. Here are some of the key takeaways:• AI-Powered Tools for …

XX has announced Creator Targeting, an advertising solution that enables advertisers to strategically place their ads alongside a curated list of …

TikTokThreads has started testing a new trending topics feature in Today’s Top Topics. It displays the top five trending topics on the Search Page …

InstagramInstagram has introduced a new "People You Follow" filter for direct messages (DMs). This filter, which will be available starting this …

YouTubeYouTube has introduced a new feature allowing users to remix music videos on Shorts. Users can tap the Remix button on music videos and choose …

YouTube has rolled out a Posts-Only feed for iOS and Android mobile devices. This feed showcases Community Posts, which are short-form posts that can …

PinterestPinterest rolled out an improved Business Manager. Previously called Business Access, it's a one-stop shop for businesses to manage …

TikTokTikTok has launched a native app for the Apple Vision Pro, Apple's recently launched mixed-reality headset.How It Works:The app optimizes the …

Instagram has rolled out a new AI feature called Backdrop, which it announced last year. This feature allows users to replace the background of a …

Matt NavarraLinkedIn is introducing a new feature called 'Other Similar Profiles,' replacing the 'People Also Viewed' feature. This new feature is …

Pinterest Pinterest is set to debut a new streaming show, Deliciously Entertaining, developed in collaboration with Tastemade, marking the platform's …

YouTubeYouTube announced updates for Channel pages for creators on the YouTube app for TV. The changes include larger Channel art that expands end to …

InstagramInstagram is expanding its Creator Marketplace to include more regions, such as Canada, the United Kingdom, Japan, India, and Brazil. …

Claire’sClaire's introduced The Collab, a new group of Gen Z and Gen Alpha talents ranging from 7 to 17 years old, consisting of fashion designers, …

RidgeMarques Brownlee, better known as MKBHD, is joining Ridge, a wallet and accessories company (one of my favorite brands), as an Exclusive Board …