creator economy research and reports

Most recent stories in creator economy research and reports

• A Discussion with Ahad Khan, CEO of Creator Commerce Platform Kajabi, on the Revenue Gap Between Creators and Social Platforms, the Importance of Building on Owned Platforms, & More.
  
  #creatoreconomy #entrepreneurship #socialmedia #creators #kajabi

  

  Lindsey Gamble

  

  Kajabi CEO Ahad Khan on the Reality of the Creator Economy

  lindseygamble.com - Lindsey Gamble

  Kajabi / The Reality of the Creator Economy The creator economy is estimated to be worth over $480 billion by 2027, according to Goldman Sachs. While …

• Black creators across the lifestyle, fashion and gaming content niches consistently outperform their non-Black counterparts in overall engagement and follower growth, along with media value for brand sponsors, according to a new study from Group Black and Nielsen.

  

  Lindsey Gamble

  

  Black creators drive higher media value for marketers, study finds

  Ad Age - Gillian Follett.

  Gift Article Gift Article. 10 Remaining As a subscriber, you have 10 articles to gift each month. Gifting allows recipients to access the article for …

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  Lindsey Gamble

  

  Fewer people trust traditional media, more turn to TikTok for news, report says

  Reuters - Helen Coster

  NEW YORK, June 13 (Reuters) - The number of people globally who initially access news through a website or app has dropped by 10 points since 2018, and younger groups prefer to access news through social media, search or mobile aggregators, according to a report released on Tuesday. Audiences pay …