creator economy research and reports

Most recent stories in creator economy research and reports

• Black creators across the lifestyle, fashion and gaming content niches consistently outperform their non-Black counterparts in overall engagement and follower growth, along with media value for brand sponsors, according to a new study from Group Black and Nielsen.

  

  Lindsey Gamble

  

  Black creators drive higher media value for marketers, study finds

  Ad Age - Gillian Follett.

  A new report from Group Black and Nielsen reveals Black creators have larger and more engaged followings than their non-Black peers

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  Lindsey Gamble

  

  Fewer people trust traditional media, more turn to TikTok for news, report says

  Reuters - Helen Coster

  The number of people globally who initially access news through a website or app has dropped by 10 points since 2018, and younger groups prefer to access news through social media, search or mobile aggregators, according to a report released on Tuesday.