Lindsay Beck

22 Flips | 2 Magazines | 7 Likes | 1 Following | 1 Follower | @lindsaybeck54 | Keep up with Lindsay Beck on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Lindsay Beck”

Urban Farming Is A Ludicrous Idea

I will admit that this is fun – the idea of having a floating barge operating as a cow farm in the middle of Rotterdam harbour. But I would also insist that is is gapingly, jaw droppingly, ludicrously stupid as an economic idea. And sadly this is also true of all urban farming attempts. It simply …

Why Startups Fail and What Experts Have to Say About It (Infographic)

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Just as there is no one path that guarantees success, there is not one single mistake that will doom a startup to failure -- there’s more than 50, actually.<p>These reasons fall under nine umbrella categories, including business ideas, …

Facing red tape online, marijuana companies are inventing a totally new breed of advertising

What do you do when the advertising world shuts you out? You slip through the backdoor.<p>That’s what marijuana companies are doing to circumvent strict pot-ad bans by companies such as Google and Facebook. Ad exchanges, marketplaces where digital ad space is traded in bulk, also tend to steer clear …

Use Storytelling to Explain Your Company’s Purpose

The idea of “purpose” has swept the corporate world. Encouraged by evangelists like Simon Sinek, myriad firms like Nike, Adidas, Pepsi, and Coca-Cola are devoting real time and attention to explaining why they do. The idea of purpose was central to a book I co-authored.<p>But activating purpose is …

The Social Strategy: A Five-Step Process For Social Media Marketing Success

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9 Laws of Social Media Marketing

Remember how in elementary school science you learned about the physical laws that ordered the universe? And how, once you knew about the underlying …

6 Ways Entrepreneurs Can Successfully Brand Themselves

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Over the last few years, personal branding has gone on from being an additional responsibility to one of the top priorities in marketing a business.<p>Over the last few years, branding has gone on from being an additional responsibility to …

10 Budget-Friendly Local Marketing Ideas For Small Business

One tremendous advantage small, local businesses have over chains and ecommerce sites is their distinctive individuality. There is nothing nameless …

How To Use Social Media To Market Your Business

Social media marketing is anything but quick and easy. Here’s what it really takes to promote your business on social platforms.<p>Twitter, Facebook, Pinterest, Instagram–they’re all free platforms businesses can use to directly engage with their audiences. But the idea that engagement is easy, free, …

The Biggest List of 133 Relationship Management Tools

July 06, 2015<p>I think I use anywhere between 3-7 tools and platforms a day. Although, it may seem on the excessive end as the number rises, I couldn't …

10 content marketing mistakes to avoid

Content marketing is time-consuming.<p>Blog posts take hours to write, great images need to be found or created, and those social networks need to be …

5 Takeaways For Content Marketers From Mary Meeker's Internet Trends Report

5 Takeaways for Content Marketers From Mary Meeker’s Internet Trends Report<p>Mary Meeker has seen it all. The famous VC, who is a partner at Silicon …

5 Marketing Companies Promising to End Your Spreadsheet Hell

Can't remember what content your making for which client or for which campaign? You might need a little help organizing it all.<p>Whether you're publishing blog posts or creating content in the form of white papers or infographics, creating and publishing content can be an extremely chaotic and time …