lindcarver

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The Top 7 Reasons Why Mobile Ads Don’t Work

A Dartmouth researcher's study sheds light on the mobile Web and app users who don't click on ads. On a high level from the study, here are the top …

Facebook Has Simplified Its Ad Creation and Measurement Tools

Facebook is rolling out objectives-based ad buying and reporting in an effort to simplify and expedite the process of paid marketing on its social …

Brands Are Lining Up to Reach Locket’s 150,000 Users

Locket, an Android app that pays users a penny each time they view an ad while unlocking their phones, may seem like a head scratcher of a business …

Bertolli Makes the Most of Barilla Chairman’s Anti-Gay Comments

Barilla is struggling enough this week without its competitors piling on. But Bertolli doesn't care. Seizing on comments made by Barilla's chairman …

Commercial Breaks Aren’t Twitter Breaks

While Twitter is rapidly changing the way we watch live television, a new study suggests that the social media giant isn’t necessarily having a …

Pinterest Will Test First Ad Units, Promises Transparency

Pinterest plans to test a promoted unit product with a select group of undisclosed businesses as it dips its toes into advertising for the first …

So Bad, It’s Bad: Samsung Video Is the Cringeworthiest Thing You’ll See Today

Reddit has declared that the Samsung promotional video below features "possibly the world's worst actors," a description that might not be literally …

Airbnb Wants to Make a Movie Out of Vines

Count Airbnb among the brands experimenting with Vine marketing.<p>The travel accommodations website and agency Mullen San Francisco today launched …

Yahoo Is No. 1 in Traffic, per comScore

It's only one month, but it probably bodes well for Marissa Mayer, who a few weeks ago celebrated her one year anniversary as Yahoo CEO.<p>According to …

Rolling Stone Gets Traffic Boost From Boston Bomber Controversy

Boycotts or not, Rolling Stone struck newsstand gold last month with its controversial Boston Bomber issue, which saw sales nearly double versus the …

Seattle Police Continue Being Awesome by Handing Out 1,000 Bags of Doritos to Stoners

Seattle police already had one of the most fascinating and amusing—not to mention relevant and informative—law-enforcement Twitter accounts in the …

Big Ten Network Tests Instagram Video for Reporting Football

The Big Ten Network's Tom Dienhart, who has been a college football writer since 1990, this month can add "social video journalist" to his resume—he …

PBR, American Spirit Cigarettes Used as Bait in ‘Hipster Traps’ Around NYC

Residents of the giant hipster trap that is New York City are setting miniature hipster traps—baited with Pabst Blue Ribbon, dorky sunglasses, bike …

Agency Attaches GoPro Camera to Dog, Sets It Loose in the Office

Here's an awesome Friday-afternoon agency project: Toronto animation, design and VFX studio Crush decided to attach a GoPro camera to their dog Sadie …

Is This Musical Poster With Interactive Paper the Future of Print and Outdoor Ads?

Talk about a loud poster! Novalia in England has developed a drum-kit poster you can play with your fingertips. The interactive paper works like a …

Standard Media Index Survey Dings ESPN, MTV, E! for Calendar Year to Date

Ratings, meet results: advertisers were bearish on ESPN during the first half of the year, but they were nuts for the A+E cable group.<p>Analysts at the …

Facebook Mobile Swells to 41% of Its Ad Sales

Facebook's mobile ads accounted for 41 percent of its $1.62 billion in ad sales during the second quarter, during which the company reported $1.81 …

Ads Above the Fold Are Not More Viewable

Roughly half of online ads are going unseen, per various reports. This is creating a nightmarish scenario for advertisers who face the prospect of …

4 Spots Earn Emmy Nominations for Best Commercial

Grey, BBH, Wieden + Kennedy and Crispin Porter + Bogusky will battle it out for Best Commercial at the Emmy Awards in September, it was announced …

Here Are the Crazy Ones Who Dropped Everything and Flew Off to Oblivion With Heineken

Last week we wrote about Heineken's JFK airport stunt, in which the brand dared travelers to drop their existing plans and go somewhere new and …

Advertisers React Negatively to Rolling Stone Cover

If the recent history of controversial magazine covers is any guide, Rolling Stone may get a boost in Web traffic and newsstand sales for its Boston …

PBS Station Dreams Up More Horrible, Fake Reality Shows You’d Probably Still Watch

Thirteen, a PBS station in New York City, continues to insist that its programming is better than the dreck you find elsewhere on cable—by inventing …

Waxing Salon Invites You to Rip Wax Strips Off a Human Tear-Off Flier

The fur flew, painfully, in Lowe Roche's recent street promo for Toronto's Fuzz Wax Bar. A guy almost completely covered in wax strips walked around …

Honda Sends Real-Time Vines to Fans, and Rebecca Black Is Along for the Ride

It looks like Rebecca Black finally decided which seat to take—a seat in a Honda. The "Friday" singer just popped up in a Vine video from the …

Fishing Ad in Times Square Openly Loathes the Big City

Colle+McVoy has its fishcake and eats it too in a new Times Square ad campaign urging people to get the hell out of New York already … and go …

Heineken Dares JFK Travelers to Ditch Their Plans and Board a Flight to Parts Unknown

Here's an airport stunt from Heineken that truly embodies the brand's adventurous spirit. Twice this week, Wieden + Kennedy in New York set up a …

Spotify Thanks Customer With Custom Playlist Featuring a Secret Message

Here's a customer-service story that will be music to your ears. Someone on the Spotify team created a custom playlist yesterday thanking user Jelena …

Molson’s World-Traveling Beer Fridge Can Be Opened Only With a Canadian Passport

I'm not sure I'd swipe my passport through a vending machine, regardless of the reward, but perhaps I would if I were Canadian and needed a beer …