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  1 day ago

  The California Google Deal Could Leave Out News Startups and the Smallest Publishers

  Adweek - Brad Pareso

  Last month, Google and California struck a groundbreaking, controversial deal to funnel almost $250 million into the state’s journalism over five …

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  2 days ago

  Coca-Cola commits to ‘critical’ open web advertising through curation

  Digiday  - By Seb Joseph

  The open web tends to get a bad rap in advertising circles. Fair or not, it’s often viewed as a breeding ground for low-quality inventory, rife with …

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  The WSJ Offers Advertisers an Election Performance Guarantee

  Adweek - Mark Stenberg

  Some brands are going dark for the election. The Journal has data to convince them otherwise. The financial news publisher The Wall Street Journal is …

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  Why Nationwide tapped Peyton Manning to sell more than insurance in new ads

  marketingdive.com - Chris Kelly

  Nationwide has re-teamed with long-time brand spokesman Peyton Manning for a campaign that focuses on the financial services that the company …

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  Calvin Klein debuts 2nd campaign featuring Jeremy Allen White

  marketingdive.com - Laurel Deppen

  Calvin Klein has launched a second advertising campaign starring actor Jeremy Allen White.The new installment was released Tuesday and features White …

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  State Farm bundles football and fútbol for latest NFL-timed campaign

  marketingdive.com - Aaron Baar

  Dive Brief:• State Farm has unveiled a new campaign timed to the kickoff of the NFL season that taps into football’s cultural relevance while also …