lim yee ting

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The Advanced Guide to Transactional Emails That Convert

In 2008, Seth Godin published a list of things that “every good marketer knows”. Among that list was: “Anticipated, personal, and relevant …

Display Advertising Spending to Overtake Search Ads in 2016

We’re living in the age of display—display advertizing, that is. A study by eMarketer predicts 2016 is the year we’ll spend more on display ads than …

5 Online Marketing Strategies That Work on Any Budget

The following marketing strategies can theoretically work on any budget--as long as you're willing to put in the time.<p>When you're trying to get a startup off the ground or keep your small business running, every dollar counts. You're working with a limited pool of revenue, a restricted number of …

A Cost Effective Approach To Outsourcing Digital Marketing

Using a digital marketing firm is certainly an effective way to meet all the marketing needs of a growing tech venture. Many excellent firms that do a great job can be found in any given city.<p>The advantage of using a digital marketing firm is both the level and depth of expertise that they can …

Marketing

Avoid These Common B2B Content Marketing Mistakes

B2B buyers often have made up their minds about a purchase before a sales rep even gets a foot in the door. It’s no wonder, then, that more than 90% of B2B sellers have turned to content marketing to help regain access to buyers in the early stages of the purchase process. Yet CEB research finds …

How Berlin got its omnipresent ad columns and why digital marketing can't topple them

You can't miss them in Berlin, and they dot urban hubs elsewhere, too. Ad columns have helped during war and defied digitalization. Their inventor, …

The Complete Display Ads Overview For B2B Marketers

Display advertising is a bit of a mystery. You’re paying for impressions and clicks on sites you don’t own. You have countless referral sites and it …

Measuring programmatic: why you’re doing it wrong

<b>The way you’re measuring your programmatic advertising’s performance is probably not working, writes Ryan Griffin. Here he suggests four alternative</b> …

8 Ways to Improve Your Online Content Marketing

It’s 2016, and the digital tsunami rages on, drenching us all in a virtual deluge of online content and forcing companies of all sizes and industry …

Startup Marketing Triple Threat: Content, Design and Analytics

Back in the days of Don Draper and cronies, the cigarette puffing Mad Men could succeed in their marketing campaigns by dint of a catchy turn of …

Happiness is overused in ads, says Coke's creative boss

The company has ditched its ‘Open happiness’ tagline, in place since 2009, for ‘Taste the feeling’, which puts less pressure on Coke to guarantee an …

Happiness

Digital Marketing in 2016: What to Expect | Inc.com

Another year is done and 2016 is starting to get rolling. What will that mean for digital marketing? What will it mean for companies, firms, and brick-and-mortar and online schools who want to continue to promote themselves successfully in this ever-changing world?<p><b>Marketing Synergy</b><p>Companies with …