Lim Yau Boon

72 Flips | 8 Magazines | 2 Likes | 7 Following | 2 Followers | @limyauboon | Keep up with Lim Yau Boon on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Lim Yau Boon”

Here's How to Master Facebook Advertising and Why You Must

Facebook offers powerful tools which are easy to learn and unmatched for defining and reaching your audience on their terms.<p>5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Social media ads are the norm for entrepreneurs both as consumers and business owners, so it’s a safe …

Social Media

Our Favorite Burger Recipes from Classic to "Crunchified"

Juicy burgers—from beef, to turkey, to veggie—that you'll want to get on your grill right now.<p><b>Fire up that grill already</b>—it's practically begging for one of these juicy burgers to make that delightful sizzling noise.

Cooking

Mighty No. 9's new trailer is a 'masterclass' in Marketing 101 failures

How to lose fans and alienate people<p>The title of the latest trailer for <i>Mighty No. 9</i>, which launches June 21, is "Masterclass," and the video does in fact work as a teachable example of what not to do when promoting your game.<p>The trailer's description states that "<i>Mighty No. 9</i> is a side-scrolling …

See how these companies win on Instagram — and learn how you can do the same without a professional designer.

<i>We want to tell you about Flowers for Dreams.</i>The company started off as a college initiative to sell a few hundred roses, but in 2012 the team behind …

Seth Godin - There's Something About That Cow

In his wildly popular book, <i>Purple Cow: Transform Your Business by Being Remarkable</i>, Seth Godin talks about companies that produce remarkable products or services and how they target people who are likely to spread the word about the company by word of mouth. The premise of the book begins with the …

The Internet of Things Needs Design, Not Just Technology

Gartner Research predicts that the typical family home will contain as many as 500 networked devices by 2020. Similarly, Ericsson forecasts 50 billion connected “things” by the same date. Reaching these lofty projections over the next four years, however, will require a fundamental reorientation in …

Internet of Things

Why Marketing Can’t Always Produce “Goldilocks” Content

Does this scenario sound familiar? You’re talking with a marketer for a B2B company, and she says, “We’re creating great content – and lots of it – …

9 SEO Suggestions for eCommerce Marketers

When Justin Butlion, content and social marketing manager at Yotpo, analyzed data across 18,000 small to medium eCommerce sites, he found, “30.5% of …

Meetings Waste Money, And Now You Can Calculate Just How Much

Use this in your pitch to remove a useless meeting from your schedule.<p>It’s well known that companies waste a lot of time and money organizing and having meetings. We waste time endlessly emailing to find time-slots that suit everybody. We waste time waiting for everyone to arrive. We waste time …

Branded Content: The Currency of Connection

The rise of "content" is a fundamental 21st century marketing phenomenon. But is "advertising," deliberate messages broadcast at one time to swathes of people, dead?<p>Certainly not. Marketers do not spend $250 billion per year on television commercials for sentimental reasons. They do so because …

Why Organizations Don’t Learn

Virtually all leaders believe that to stay competitive, their enterprises must learn and improve every day. But even companies revered for their dedication to continuous learning find it difficult to always practice what they preach.<p>Consider Toyota: Continuous improvement is one of the pillars of …

Management

Facebook

Have you ever wondered how the REAL SEO experts do keyword research?<p>As you have probably noticed, the SEO industry has been flooded with massive …

Match Your Motivational Tactic to the Situation

How do you know if you are selecting the right motivational strategies to convince your employees, peers, and even yourself to work smarter and harder?<p>Behavioral scientists have been researching the different ways people motivate themselves and others for decades. Their experiments have shown, for …

Employee Engagement

People Buy Stories Before They Buy Stuff

People Buy Stories Before They Buy Stuff written by John Jantsch read more at Duct Tape MarketingI’ve been writing about the use of story in …

The Secret To Great Marketing Analytics? Connecting With The Decision Makers

Data analytics can be a game changer for marketing organizations. McKinsey’s DataMatics study showed that firms in the top quartile of analytics performance were 20 times better at attracting new customers and more than five times better at retaining existing ones than firms in the bottom …

9 Habits That Lead to Terrible Decisions

Several years ago we came up with a great idea for a new leadership-development offering we thought would be valuable to everyone. We had research demonstrating that when people embarked on a self-development program, their success increased dramatically when they received follow-up encouragement. …

The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail

Description<p>Publication Date: <b>January 05, 2016</b><p>A Wall Street Journal and Businessweek bestseller. Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame. An innovation classic. From Steve Jobs to Jeff Bezos, Clay Christensen's work continues to underpin …

Innovation

Your Late-Night Emails Are Hurting Your Team

Around 11 p.m. one night, you realize there’s a key step your team needs to take on a current project. So, you dash off an email to the team members while you’re thinking about it.<p>No time like the present, right?<p>Wrong. As a productivity trainer specializing in attention management, I’ve seen over …

Productivity

Disrupt Yourself

“Are you sure you aren’t making a mistake?”<p>I had just announced to one of my dearest friends that I planned to walk away from Wall Street and my seven-figure salary.<p>“Yes, I’m sure.” But was I?<p>Years earlier, I had moved to New York City with a degree in music and a husband who was beginning a Ph.D. …

Why Bad Guys Win at Work

“Not all psychopaths are in prison – some are in the board room,” Robert Hare famously said during his aptly titled lecture, <i>The Predators Among Us.</i><p>Psychopathy is one of three “dark triad” traits, the other two being narcissism and Machiavellianism. It should be noted that, unlike clinical …

Psychology

Strategy Is No Longer a Game of Chess

Legendary strategists have long been compared to master chess players, who know the positions and capabilities of each piece on the board and are capable of thinking several moves ahead.<p>It’s time to retire this metaphor. Strategy is no longer a game of chess because the board is no longer set out …

The Five Elements Of A 'Simply Irresistible' Organization

New Deloitte Global Human Capital Research shows that organizations today must work hard to create a meaningful, humanistic work environment to drive engagement, performance, and a magnetic attraction in the market.<p>And this is good business. The Great Place to Work Institute has published studies …

It turns out people are better at protecting their privacy than companies would like

The struggle between Facebook, Google and their users has led to an unexpected result, contends a new book on privacy: Every time social networks force openness on their users, people become much more guarded in what they share, leading internet giants to push for yet more openness. This is the …

Privacy

Putting Privacy First in Big Data Technologies

Recommendations for creating a foundation for data privacy.<p>As big data has evolved beyond buzzword status to become a substantive force that is helping business, government and individuals gain helpful insights, the issue of data privacy has moved to the forefront. While the quest for insight has …

Startup Lands Funding to Help App Developers Comply With Kid Privacy Rules

AgeCheq lands a small series A round to ramp up services for app and game developers with kiddie users.<p>AgeCheq, a Pennsylvania-based age verification startup, will announce a $1 million series A funding round Tuesday as part of an effort to ramp up its services to help app and game developers stay …

Facebook teen privacy settlement could cause more harm, advocates say

Facebook faces fresh challenge on child privacy | Financial Times

Facebook is facing a fresh legal challenge on whether it can use children’s images in adverts without the consent of their parents, its latest in a …

Surprise, surprise: Privacy groups still mad about Facebook ads

Facebook ads are an endless cause of controversy. Some of the social network’s ad formats use your likes as brand endorsements that show up in other …

Study: NSA Scandal Is Still Setting Off Privacy Alarm Bells Among Consumers

Now that consumers know that NSA spooks are reviewing their every click, online privacy has become a much bigger concern.<p>After seven weeks of steady …

Privacy

Could even Facebook become a convert to privacy?

The stunning $19bn Facebook paid last week for messaging service WhatsApp has made all of the headlines. But tucked away in the announcement of the deal is an interesting comment from founder Jan Koum: "You can continue to enjoy the service for a nominal fee … you can still count on absolutely no …