Lim Mun Chun

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Branding Essentials: How To Come Up With The Best Name For Your Startup

In our series around the branding of your startup or small business, we already talked about how you can use lean startup principles for branding …

Marketing

How to Build a Successful Content Marketing Plan

For you as a brand it becomes more and more difficult to get your message across to your targeted audience. Consumers are becoming blind for …

I sat down with a millionaire who operates 10 businesses while sailing around the world with his family

This is what he told me<p>This man, who shall remain nameless, keeps a very low profile. I happen to run into him and strike up a conversation, which …

Small Business

The 30 Best Websites to Learn Marketing for Free — SitePoint

Between January 2011 and January 2015, the number of job listings on Indeed containing “content marketing” or “content strategy” grew by about 350 …

Want a Better Pitch? Watch This.

by Andy Raskin<p>Three weeks ago, the CMO of a San Francisco startup backed by A-list investors emailed me about her new sales deck.<p>“It lacks oomph,” …

A Shockingly Common Way that Sales Misses Plan

It’s just after the end of a quarter, and for VC’s that means many board meetings to review how portfolio companies have performed. Over the years of …

Keyword Research for Startups – or One of the Two Things Every Content Marketer Should Do

<i>Keyword research.</i> These two words sound about as sexy as an empty milk carton in a windy car park. But, unlike said piece of packaging, keyword …

10 Must Have Social Media Tools for Small Businesses

Do You Have the Time to Manage Your Social Media Empire?<p>If you run a small business, one thing that you probably don’t have a lot of- is time.<p>You …

7 future web design trends

Too many articles will tell you what is cool in web design. I’m going to take you past the obvious to make some <i>real</i> predictions.<p>1. Gestures are the …

A Formula That Will Make You And Everyone In Your Company Write Better

Do you ever wish that there was an easy formula for writing persuasive (web) copy?<p>What if you could just follow a few rules to writing copy that …

Six Ways To Listen To Your Employees

Of course there are not six ways to listen to your employees. There are ten million ways to do it, or more! In this column I’ll share six ways to begin your listening adventures.<p>The key is not to implement one listening program or another and say “Okay, we’re listening!”<p>The key is to always be …

10 User Experience Testing Tools Marketers Need to Know About

"Design is not just what it looks like and feels like. Design is how it works!" Steve Jobs said.<p>Each one of us interacts with information …