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33 Flips | 9 Magazines | 12 Likes | 5 Following | @limeblue | Keep up with limeblue on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “limeblue”

My Company Realized We Had No Idea How to Explain Our Product. So We Learned to Tell a Story.

Customers buy your product because of the story behind it.<p>7 min read<p>I work as a marketing manager for a business software called Weekdone and, up until a month ago, I probably couldn't give you a straight answer on what exactly our product did. If you asked anyone on our team, each person would …

4 Simple Digital Marketing Tips That Work

There's no question that digital marketing is vital to the success of your business. The decline of traditional online advertising has pushed …

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This is because it was advertisement feature content that was published as part of a commercial deal and funded by an advertiser.<p>It is Guardian News and Media policy to take down paid-for content at the end of these deals.<p>Click here for more on our commercial content guidelines.<p>If you want to …

Microsoft CEO Satya Nadella Just Gave the Best Leadership Advice in 7 Words | Inc.com

Well, I have to admit one thing today:<p>I underestimated what Satya Nadella could do for Microsoft.<p>Not only was it losing to its biggest competitors, there was a lot of infighting.<p>But Nadella turned things around.<p>Under his leadership, Microsoft did an amazing comeback: their market value jumped by …

Satya Nadella

Beach Reading? 5 Books Every Entrepreneur Should PeruseThis Summer.

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Part of entrepreneurship is being able to continue your own education. Whether you’re an aspiring entrepreneur still sitting in a 9-to-5, or a full-fledged founder knee-deep in the process, self-education is one of the primary pillars of …

Forget Details: Start a Business With These Three Things | Inc.com

What does it take to really start a business?<p>As a consultant and mentor to small businesses and entrepreneurs, a problem I too often find is many entrepreneurs get stuck in the mundane and unimportant details of setting up or developing a business and hence waste valuable time and resources before …

Entrepreneurship

Elon Musk Just Gave Some Brilliant Career Advice. Here It Is in 1 Sentence | Inc.com

Spearheading the sustainable energy movement. Attempting to solve rush hour traffic. Exploring the unknown regions of outer space. Responding to fans (and critics) on social media. To say billionaire entrepreneur Elon Musk is keeping busy would surely be an understatement.<p>Nevertheless, Musk took …

Careers

Guy Kawasaki Offers 10 Steps to Perfecting Your Startup Pitch | Inc.com

<i>By Ian Chipman | Stanford Business Contributor</i><p>Pitching a startup to venture capitalists is like online dating, says Guy Kawasaki, who has pitched and been pitched to more times than he can count. But not like eHarmony, where soulmates are matched through a complex lattice of interests and …

Kawasaki

A Dozen Lessons about Minimum Viable Products

• <b>“It’s only cheap to build 2-3 person companies with sweat equity. The minute you start paying engineers you will realize it is quite expensive.” Bill</b> …

The 7 Step Evening Ritual That Will Make You Happy

Everybody talks about morning rituals to get the day started right. (Even I have.) But <i>ending</i> the day right can be even more important. Why?<p>Because …

If poverty makes us miserable, it stands to reason that wealth makes life worth living. But does it? Psychologists aren’t so sure<p>As the post-Christmas credit card bills roll in, most of us would say that a little more money wouldn’t go amiss. In fact, according to research for the Guardian in 2015, …

Happiness

How to Never Get Angry: 3 New Secrets From Neuroscience

They’re one inch from your face, boiling with rage, screaming and yelling at you.<p>And all you want to do is scream and yell back. But you know that’s …

​8 mental habits the most successful people learn to break

That bit of wisdom comes from Sandja Brügmann, serial entrepreneur and founder of the Passion Institute, a recently launched online educational program and consultancy for executives and entrepreneurs.<p>"Once we have developed understanding of how we interfere with our visions and goals, then comes …

7 Easy Agenda Hacks That Jazz Up Meetings | Inc.com

It's no secret that making meetings great is a challenge. Especially the routine ones. Here are a few ways to keep the mojo moving and build a strong rhythm for your important meetings.<p>1. Walk it out.<p>Schedule a walk instead of a talk. According to a recent Stanford study, walking improves …

The Only Two Rules You Need To Know To Be Successful In Work And Life

Staying focused on the right things can make all the difference.<p>There are three skills you need to be financially successful: making money, keeping money, growing money. James Altucher is mostly only good at making money.<p>“I’ve had several instances where I’ve started a business, sold it, made a lot …

What the Most Successful People Do Before Breakfast

Mornings are an underutilized tool to aid productivity.<p>Let me explain.<p>We’re often at our peak in the mornings. This is why Mark McGuinness suggests …

6 Small Shifts to the Way You Talk That Will Make You (and Everyone Else) Happier at Work

Ask us how we're doing at the end of a long, stressful workday, and chances are you’ll hear, “I’ve been better” or some equally snippy response. …

7 Habits of Highly-Effective Entrepreneurs

Founder and CEO of The Kini Group<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>This article originally published July 14, 2015.</i><p>Habits form our lives. They provide a framework on which we build professional success and personal happiness. As a society, we’re fascinated with the habits …

14 Short Videos That Will Make You Unstoppable | Inc.com

Sometimes even successful people need some extra juice to keep moving. In my own search for inspiration and motivation, I watched over a hundred videos to find these 15 gems.<p>1. How to stop screwing yourself over<p>Mel Robbins drills through the mental clutter that keeps you from getting what you …

Motivation

The Key To Finding Job Happiness

<i>(This article is adapted from the new book Doing Good Better: How Effective Altruism Can Help You Make a Difference by William MacAskill)</i><p>Career advice is commonly built around slogans like “follow your heart” or “follow your passion.” A popular YouTube video, <i>What If Money</i> <i>Was No Object?,</i> narrated by …

Employment

You Will Find Time for Anything You Are Committed To | Inc.com

Are you procrastinating right now? This article will help you refocus your efforts so that you can accomplish the things that really matter to you. When you find yourself saying, "I just don't have time for that," what you're really saying is that you're not committed to that task. There's a very …

What You Eat Affects Your Productivity

Think back to your most productive workday in the past week. Now ask yourself: On that afternoon, what did you have for lunch?<p>When we think about the factors that contribute to workplace performance, we rarely give much consideration to food. For those of us battling to stay on top of emails, …

7 Secrets Of People Who Get Enough Sleep

The secret to (finally!) getting enough sleep? It starts with not viewing it as another item on your to-do list. Ditch the dos and don’ts and learn to simply fall in love with shut-eye.<p>You know sleep is important, and you know the usual rules for getting it: No coffee after noon, kick the TV out of …

The Seven Imperatives to Keeping Meetings on Track

There’s nothing more annoying than a meeting that goes on and on and on. As a manager, it’s your job to make sure people don’t go off on tangents or give endless speeches. But how can you keep people focused without being a taskmaster or squashing creativity?<p><b>What the Experts Say</b> <br>The good news is …

To Reduce E-mail, Start at the Top

The main reason our e-mail in-boxes consume so much of our time is that we have little control over how many messages we receive. But we <i>can</i> control how many messages we send. That seemingly obvious insight sparked a significant reduction in one company’s e-mail traffic: After the executives reduced …

Make Time for the Work That Matters

More hours in the day. It’s one thing everyone wants, and yet it’s impossible to attain. But what if you could free up significant time—maybe as much as 20% of your workday—to focus on the responsibilities that really matter?<p>We’ve spent the past three years studying how knowledge workers can become …

In the Company of Givers and Takers

Every day, employees make decisions about whether to act like <i>givers</i> or like <i>takers</i>. When they act like givers, they contribute to others without seeking anything in return. They might offer assistance, share knowledge, or make valuable introductions. When they act like takers, they try to get other …

When You Criticize Someone, You Make It Harder for that Person to Change

“If everything worked out perfectly in your life, what would you be doing in ten years?”<p>Such a question opens us up to fresh possibilities, to reflect on what matters most to us, and even what deep values might guide us through life. This approach gives managers a tool for coaching their teams to …

The Origin of the 8-Hour Work Day and Why We Should Rethink It

One of the most unchanged elements of our life today is our optimal work time or how long we should work – generally, every person I’ve spoken to …

Time Management