AvatarLily WickSetting Up a Crowdsourcing Effort? Read This First.Harvard Business Review - Doron ReuveniNearly 10 years of insights on how to successfully tap the crowd in your business. August 21, 2013 Since Jeff Howe first coined the term in a 2006 Wired article, “crowdsourcing” has garnered extensive media buzz and investment dollars. It has earned praise from those who view it as a digital version …