lily marketingThe Influencer Marketing Trends That Will Dominate 2018Forbes - Tom WardWith the rise of ad blockers and decline in radio and TV viewership, influencer marketing has proven to be the most effective form of advertising. It was on every trend list in 2017 and will continue to be a focus of smart marketers in 2018. I asked the top influencers, the marketing thought …
lily marketing18 Marketing Trends to Watch in 2018verified_publisherEntrepreneur - Deep PatelMarketing is becoming more analytical and more focused on digital marketing through organic search, voice and social media. This year saw the release of new technologies like Google Home and the iPhone X. Digital advertising expanded gains made last year over television advertising, and markets …
lily marketingAre brands listening to customer reviews?thedrum.com - Mike FantisThere was a time where a customer had to go into a store to complain. This then evolved into phoning customer services to resolve a query; then came …
lily marketingCouncil Post: It's Time To Stop Advertising And Start Engaging (Especially On Mobile)ForbesAdvertising has reached a new level of pain for many consumers. The mobile experience alone is full of borderline invasive pieces that cover your entire screen or obfuscate the button to close out an ad. Users are being forced to watch sponsored content before streaming videos and video games. Does …
