lily marketing

54 Flips | 8 Magazines | 2 Likes | 1 Follower | @lilymarketing | Cultivating living brands through marketing, CX & data strategy

Here are some of the ways experts think AI might screw with us in the next five years

Remember: forewarned is forearmed<p>When we talk about the dangers posed by artificial intelligence, the emphasis is usually on the <i>un</i>intended side effects. We worry that we might accidentally create a super-intelligent AI and forget to program it with a conscience; or that we’ll deploy criminal …

Business performance relies on building both attraction through promotional marketing and traction through customer experience.

Three Mobile Marketing Prediction For 2018

2017 has been a whirlwind for the mobile marketing industry in India, as consumers tapped away on their mobile phones, from using messaging apps and …

Jumpstart Your Holiday Sales With These 5 Cyber Monday Tips

No retailer can afford to miss out on Cyber Monday traffic. Make sure your site and promotions are up to speed with these marketing strategies.<p>As a digital entrepreneur, this season's bargain shopping days, are among the most important days circled on my annual calendar. Every year this frenzy …

eCommerce

How Brands Can Still Win Over Customers as Attention Spans Decrease on Social

Facebook users spend an average of 1.7 seconds with any piece of mobile content on the platform, compared to 2.5 seconds on desktop. Those …

Marketing

15 Things You Should Know About Location-Based Advertising

As the name implies, location-based advertising means creating highly customized and targeted marketing efforts tailored to consumers in a specific place. While it’s not a new concept (neighborhood-based direct mail campaigns came about long before the internet age), geo-targeting and GPS-enabled …

Digital trends driving the marketing industry

Read time 2min 50sec<p>Tanya Demmer, marketing manager at Raizcorp.<p>Cutting-edge technology is forcing digital marketers to find innovative, impactful …

Emotional breakdown – how Air Canada uses AI to improve customer relationships

Air Canada has lately been making bold leaps forward on mobile and artificial intelligence with applications aimed to refine the airline’s customer …

Snapchat and BMW team up to bring augmented reality ads to life

Despite the app’s popularity, Snapchat isn’t doing too well from a business perspective. Last quarter saw Snap Inc.’s stock fall as revenues fell $30 …

This year's Cyber Monday was a huge reckoning for retailers

Mobile is here, and it demands to be taken seriously.<p>The platform has grown steadily in importance throughout the years, but the speed of shoppers taking to their phones this year to shop Thanksgiving weekend sales was unprecedented.<p>Cyber Monday was officially mobile's first $2 billion day ever, …

9 Key Mobile Technology Trends for 2017 (Infographic)

What's your mobile strategy to grow your small business?<p>5 min read<p>This story originally appeared on Bizness Apps<p>Mobile technology trends are definitely something to be aware of. "Learning something new" comes in at #6 on the top 10 New Year’s resolutions made every year. That means there are quite …

Apps

Survey Finds Consumers Crave Authenticity - and User-Generated Content Delivers

Consumers now have more ways than ever to discover, research and purchase products and services. They’re constantly confronted with a myriad of …

Public Relations

Cultivating a Love of Reading in the Digital Age

You can poll the class using a tool like Kahoot to gauge student interest as you build a classroom library, or use virtual exit slips to get a feel …

Teaching

The Biggest Factor That's Going to Grow Your Business Is the Hardest Thing to Scale

Th hazards and risks of cutting corners while trying to build integrity.<p>While doing his MBA, Scott Belsky was frustrated by his creative friends just plain sucking at business. He set out to solve this problem a dozen years ago with Behance, a showcasing platform for creative professionals (later …

Apple Store

How to Think Beyond the Sale and Develop Brand Advocates

As marketers, we like to think that the customer path to purchase is fairly straightforward. We identify prospects and then communicate our message …

Marketing

The Influencer Marketing Trends That Will Dominate 2018

With the rise of ad blockers and decline in radio and TV viewership, influencer marketing has proven to be the most effective form of advertising. It was on every trend list in 2017 and will continue to be a focus of smart marketers in 2018.<p>I asked the top influencers, the marketing thought …

Public Relations

The Deliberate Digital Marketer Book by Louisa Dahl

About Louisa Dahl<p>Author<p>Louisa Dahl is the author of The Deliberate Digital Marketer and the Founder and CEO of Interactive Minds. In her business …

News: Snapchat Channels Your Inner Coffee Junkie with Branded Bitmoji from McDonald's

With its new Sponsored Lens debuting on Snapchat on Friday, McDonald's is attempting to give potential customers a virtual pick-me-up.<p>The promotion …

Advertising

Four brand-building activities that lay the foundation for SEO

At Google’s inception, one innovation differentiated it as a search engine: It used information gained from off-site sources to inform its estimation …

How Machine Learning Can Turn You Into a Marketing Rock Star

Let your tech analyze data and deliver fresh marketing insights. With machine learning advances, it's possible for many businesses.<p>Do you remember a moment when you heard an artist or band that made all other music obsolete to you? Most likely the music transported you to a place where it felt as …

Machine Learning

Content marketers: follow these 12 tips to win over impatient readers

Of course we all enjoy an engaging story yet, online, many of us only read the headlines – eight out of ten of us don’t even get past the first …

Putting Personas to Work in UX Design: What They Are and Why They're Important

It’s likely you’ve heard the term persona before, especially if you’ve worked in user experience design. Personas are a commonly used tool in UX …

Must Reads For Innovators and Design Thinkers

How do you keep your design-thinking skills sharp? These books will keep you inspired.<p>Emotional intelligence, a people-first approach and design thinking have become core to innovation and a successful, sustainable business. In fact, today's most successful brands have become so because they've …

uxdesign

A Comprehensive Guide to UX Research Methods

You can’t build a product people will fall in love if you don’t know your audience. To maximize your chances of success, it’s extremely important to …

Wireframes, flows, personas and beautifully crafted UX deliverables for your inspiration

When people think of UX Design documentation, the first image that comes to mind is dense, long, and heavily annotated wireframes, full of…

UX Mapping Methods Compared: A Cheat Sheet

<b>Summary:</b> Empathy maps, customer journey maps, experience maps, and service blueprints depict different processes and have different goals, yet they …

The Impact of Design Thinking on Enterprise Digital Transformation

In 2009, Airbnb was on verge of bankruptcy. Today, it’s revolutionizing the tourism industry.<p>The key to Airbnb’s success? Design thinking.<p><b>What is</b> …

Definition - What is Design Thinking?

The idea of design thinking is not at all new. People have been practicing design through the ages, from man-made wonders to automotive design, road …

Connecting the customer experience

<b>Enabling great customer experiences and optimizing processes and interactions across all touchpoints in a consistent and human, customer-centric way</b> …

Customer Experience

18 Marketing Trends to Watch in 2018

Marketing is becoming more analytical and more focused on digital marketing through organic search, voice and social media.<p>8 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>This year saw the release of new technologies like Google Home and the iPhone X. Digital advertising …

Marketing