Lilibeth Marvin

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How To Make A Cedar Window Box For Plants

It's a fact that flowers make a person happier. I'm always a more pleasant person when I'm around them. I'd like to have a large garden, but we're …

9 Tips for Easy Outdoor Entertaining

With the Fourth of July right around the corner, outdoor entertaining is in full swing. And if you're planning a little get-together or party …

Eye Candy: Creative Outdoor Seating Ideas

Let's face it... some of the patio furniture on the market today can be generic and boring. So why not get creative and use some unexpected materials …

Interior Design

12 Air-Purifying Houseplants To Decorate Your Home With

Plants are very often used in interior décor and we tend to think that’s only due to their beauty and to the fact that they’re green and so they make …

How Gilt Groupe Built, And Kept, Its 7 Million Member Fan Base

Make customer experience your number one priority, says co-founder Alexis Maybank.<p>Building a loyal fan base, even while scaling a business in hyper-growth mode, can only work with a constant focus on customer experience, said Alexis Maybank, co-founder of flash sale company Gilt Groupe, speaking at …

Report: Who's Using Social Networks

Gain a deeper understanding of where your target audiences are spending time on social networks.<p>A recent report by Pew Research Center's Internet and American Life Project analyzes social media audience demographics for top social media platforms like Facebook, Twitter, Pinterest, Instagram, and …

Become a Great Negotiator: 5 Steps

The trick to achieving a "win-win" is to collaborate rather than compete.<p>Although everyone claims to want a "win-win" deal, the sad truth is that most businesspeople are competitive and subconsciously want to "win" by making the other person "lose."<p>Even when you enter negotiations with the best of …

Reinvent Your Business Model: 5 Tips

How a company based on old-school DVD sales reinvented itself for a software-based future.<p>If the idea of spending hundreds or thousands of dollars on days of classroom IT training turns your stomach, TrainSignal CEO Scott Skinger feels your pain. That's because 11 years ago he was at the front of …

6 Reasons Marketing to Hispanics Makes Sense

Here's why budgeting to target a Hispanic market is important, especially now.<p>Everyone in marketing is talking about the potential buying power of the rapidly growing Hispanic marketplace and the need to develop programs that specifically cater to this audience. Despite all the talk, only a few …