Aubrey Dela Cruz

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Top CEOs Reveal What It Takes to Start a Business (Infographic) | Inc.com

If you turned down venture capital, why?<p><i>No. 468:</i> "Often, [VCs] have no idea what really drives your customers and your business, but they think they do or want you to think they do. So they flex their muscles, exert pressure or push for short-term profits, and [make] bad business decisions."</i> …

CEOs

10 Online Business Tips Suggested By Our Community - Small Business Trends

There are plenty of online resources that can help business owners reach customers, stay organized, and improve productivity. If there’s a part of …

6 Steps to Launching Your Social Sales Campaign on LinkedIn (Infographic)

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Social selling is all the buzz these days, but what is it, who’s doing it and why is it so important right now?<p>But first, hold the phone. Thankfully it has zero to do with dialing for dollars (old-school cold calling). Put simply, social …

Selling

Which programming languages should I learn: Beginners Edition

Update: You can read the 2015 version of this post here.<p>My post yesterday about programming language diversity and barriers to adoption prompted a …

Stop Distinguishing Between Execution and Strategy

It’s impossible to have a good strategy poorly executed. That’s because execution actually <i>is</i> strategy – trying to separate the two only leads to confusion.<p>Consider the recent article, “Why Strategy Execution Unravels — and What to Do About It“ by Donald Sull, Rebecca Homkes, and Charles Sull, in …

Management

This Firm Keeps Capital Flowing to Micro-Entrepreneurs

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The global financial crisis didn’t dent the demand for loans from small businesses and micro-entrepreneurs around the world. But it sure whacked the supply of capital available to lend to them.<p>MicroVest, a Bethesda, Md.-based for-profit …

Venture Capital

Standards Planner – Manage Lesson Materials and Resources in Minutes, Free and Easy!

Get organized AND get thousands of resources to aid with new national and state standards! Have you found it difficult implementing the common core …

Common Core

Pitch Deck Fundamentals - What You Need to Include | Inc.com

Securing investment requires more than a great idea. Beyond a compelling executive summary to tell your story and get you the pitch meeting, you will need to craft a great pitch deck. In my years as an angel investor I've seen hundreds and hundreds of presentations. Without a doubt the best …

Prezi

3 Things Entrepreneurs Must Learn About Digital Marketing and PR

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>In running a digital-marketing consultancy in a tech mecca like Seattle, I work with larger companies and spend time with local startups hoping to crack the big time with their ideas and energy.<p>What’s apparent, though, is that many …

Marketing

5 free visual media tools for PR and marketing pros

More and more brands are embracing content marketing, especially when it comes to visual media. Research shows that 65 percent of a brand’s audience …

Infographics

What It’s Like To Get A Personal Brand Makeover By Personal Brand Consultants

Valuable lessons in putting your best foot forward.<p>“It’s like you’re an idiot savant.”<p>I’m on the phone with Karen Leland, a branding and marketing strategist, discussing the particulars of my quote-unquote “personal brand.” Admittedly, it’s a two-word concept I never paid much attention to, except …

San Francisco

How to Build a Sales Empire: Divide and Conquer Your Contact List | Inc.com

Everyone in your pipeline is not the same, so don't treat them the same. You have a different relationship with each one of them, and it's constantly changing. You can greatly improve your effectiveness by simply segregating your contacts into unique categories that identify the nature of your …

Customers

Inside Adobe’s Innovation Kit

Need to unleash innovation in your company? Trying raising an army of Kickboxers.<p>No, it’s not quite what you think.<p>Adobe Systems has recently launched a program to drive innovation from within, the Adobe Kickbox. The Kickbox is a small, red cardboard box containing everything an employee needs to …

Innovation

Macy's Lends Entrepreneurs A Hand With The Tools And Confidence To Scale A Business

Psychelia Terry, was an entrepreneur with a dream of starting an intimate apparel company for women with curves. In 2009, she acted on her desire and launched Urban Intimates, offering affordable and luxury lingerie, and skin care products. In just a couple of years after her launch, Terry says she …

Entrepreneurship

Tip Sheet: The Power of Deduction | Inc.com

Tax time is one of the least-liked seasons for business owners, especially if you can't afford the armies of accountants that help save larger companies a bundle. And it's getting more complicated every year, even for the experts, thanks to the mounting gridlock in Washington. Congress waited until …

Local Economies

A Flood Of Medical Millionaires

<b>It has probably never been a better time to be a healthcare entrepreneur. Aside from being able to have a significant clinical impact, a considerable number of these healthcare entrepreneurs are likely to become medical millionaires.</b><p>The world of healthcare is rapidly transforming. New technologies …

Entrepreneurship

50 Awesome Resources to Help You Be a Better Writer (and Content Marketer) | Inc.com

Content. Every business wants content. Every business needs content (especially those that embrace content marketing to find and engage potential customers).<p>But that means you have to create content, and that means writing it.<p>And that's where the whole issue of content suddenly gets tough.<p>And …

Infographics

Answer These 6 Questions - And Customers Will Love You

There is great power in simplicity. For instance, the most powerful ideas are often expressed in very simple terms: E=MC2, for instance, or the 272 words of the Gettysburg address. Last month, I was introduced to the blog of a guy named Jim Connolly. It’s the most popular marketing blog in the UK, …

Customers

How to Set Better Expectations During Your Sales Pitch: 13 Tips | Inc.com

Trust is a critical element in the sales process, particularly if you want customers to stick around. But cultivating trust requires planning and above all, transparency.<p>To make sure you're being as straightforward and clear as possible, we asked 13 entrepreneurs from the Young Entrepreneur Council …

Business Strategy

Ten Ways Big Data Is Revolutionizing Manufacturing

McKinsey & Company recently published How Big Data Can Improve Manufacturing which provides insightful analysis of how big data and advanced analytics can streamline biopharmaceutical, chemical and discrete manufacturing.<p>The article highlights how manufacturers in process-based industries are using …

GOLDMAN: Here Are The 10 Big Market Stories That'll Dominate 2015

Looking forward, the analysts at Goldman Sachs have been rolling out their 2015 forecasts through a series of notes. They've already offered their top eight trades for the year while forecasting that the S&P 500 would climb modestly to 2,100.<p>All of their forecasts fit in the context of their "Top …

Markets

How a Startup Made It During Its First Two Years Without Relying on Investors

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Startups are tough, especially in the early stages. The company is fragile and you are being pulled in a thousand different directions.<p>One of your biggest concerns as a founder is capital. Some entrepreneurs have the luxury of raising …

Startups

How to Transition From Selling to Closing | Inc.com

I always find it amusing when someone is trying to sell me a product and they use a common closing technique. One minute we'll be engaging to small talk, and then all a sudden they'll say something like, "Great, how many orders can I put you down for?" Not only does this take me by surprise, but …

Selling

The Next New Old Thing in Brand Marketing | Inc.com

Although not many reading this may remember it, there was a time when big-name product advertising meant picking among Madison Avenue ad firms. The industry--and the time it represented--gave us the term and the show Mad Men.<p>My marketing firm, Mabbly, wouldn't have fit in with the Mad Men era not …

Marketing

7 Ways to Better Integrate SEO Across Your Marketing Channels

<i>Brian Honigman is a marketing consultant, speaker and a freelance writer. This post originally appeared on the Digital Current blog.</i><p>Search engine optimization is one of the most essential marketing functions to help drive qualified visitors to your website on a regular basis, but unfortunately many …

The world needs to stop listening to American MBAs

The latest ranking of business schools has just been released by the Princeton Review and a certain type of business school continues to dominate—American ones. Having earned their reputation over the years by producing some of the world’s top business leaders, their influence stretches far beyond …

Business School

Recruiting New Salespeople? Gritty Is Better Than Good | Inc.com

I recently spoke at an American Association of Inside Sales Professionals (AA-ISP) regional event on the topic of building an all-star sales team. As a part of this talk, I described the skill set that makes for a successful sales rep and how to assess for those skills. Turns out, the most sought …

Employment

Germany's Renewable Energy Surcharge Declines

A controversial surcharge added to German consumers’ electricity bills has fallen for the first time in 14 years.<p>The “EEG Surcharge” was originally added to electricity bills in 2000 to support subsidies provided to developers of renewable energy as part of Germany’s so-called Energy Transition or …