Liam Moroney

32 Flips | 3 Magazines | 2 Likes | 6 Following | 1 Follower | @liamdmoroney | Keep up with Liam Moroney on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Liam Moroney”

Google Analytics: The Content Marketer’s Playbook

Google Analytics is possibly one of the most powerful, impactful, and customizable free tools available to marketers. Yet in most cases, the surface …

Analytics

My Year in Startup Hell

Illustration by Jan Feindt<p><i>Hear the one about the unemployed middle-aged guy who tripped and fell into the new economy?</i><p><i>An exclusive sneak peek at the</i> …

Online Life

Google's Right-Side Adpocalypse: Anatomy of a Loser [New Data]

It’s been about a month since Google confirmed the death of right sidebar ads for desktop search results. Immediately following the change, a hot …

Newsletter Optimization: 5 Ways to Take Your Newsletter Strategy to the Next Level

When it comes to marketing channels, the newsletter is the dependable workhorse. New and flashier channels come and go, but the trusty newsletter has …

Marketing

What lead nurturing really means

A while back, in a slideshare called Three Poisonous Metaphors in B2B Marketing, we railed against taking metaphors like ‘funnel’, ‘purchase journey’ …

Marketing

We Documented Our Agency's Mistakes Every Week for a Year. Here’s What We Learned.

How Attend Inc. Leverages Content To Reach Their Target Market

As a B2B event marketer, there are very few sources of inspiration and tactical learnings specific to my field. When I stumbled upon Attend Inc’s …

Marketing

By Alicia Fiorletta, Content4Demand

Quick Wins To Beat The SEO Waiting Game

Even though SEO is a long-term investment, marketers often feel pressured to show progress quickly. Columnist Dan Bagby provides some ideas for quick …

Understanding The True Attribution Value Of Your Content Marketing

There are many metrics that are easy to measure when it comes to content marketing: pageviews, time on site, bounce rate, etc. But when it comes to …

Analytics

Avoid These Common B2B Content Marketing Mistakes

B2B buyers often have made up their minds about a purchase before a sales rep even gets a foot in the door. It’s no wonder, then, that more than 90% of B2B sellers have turned to content marketing to help regain access to buyers in the early stages of the purchase process. Yet CEB research finds …

Why Content Marketing Agencies are Selling You a Bill of Goods

I hardly, if ever, until now, have written a post with such a combative headline. But, it cannot be helped. I am outraged that “content marketing” …

Public Relations

16 Uncommonly Excellent Content Marketing Tools

There is one word that comes to mind when you think about developing new content: <b>Creativity</b>. In order to stand out from the crowd, you need a …

Infographics

What We Learned On Content Marketing Best Practices From 1,000+ SMB Marketers - Sia for Collaboration

Content marketers have no shortage of advice when it comes to best practices. The industry clearly practices what it preaches and publishes a …

The Content Marketing Handbook

A 30,000+ word blog post about how to write about information and make it spread. And something new from us: The Priceonomics Data Studio.

Content Marketing

Content Marketing Output Surged 35% In 2015, While Engagement Dropped 17% [Report]

"The Content Marketing Paradox" report from TrackMaven found, as content marketing efforts increased, activity around content dropped.<br>Please visit …

Content Marketing

Facebook Delivered Triple The Engagement Over Twitter For Branded Content In 2015 [Report]

en_US<p>article<p>TrackMaven's "The Content Marketing Paradox" report analyzed 75 billion social interactions around 50 million pieces of content marketing.<p>…

Marketing

We analyzed 4 million data points to see what makes it to the front page of Reddit. Here’s what we learned.

<b>Why people are so damn interested in getting to the front page of Reddit?</b><p>Look at any viral stories on news outlets like CNN.<p>Look at any viral videos …

The Essential Tools, Applications, And Extensions You Need To Stay Sane As A Marketer

As a marketer, you’re pulled in a million directions at once. Explain this new tool, write next week’s tweets, negotiate a vendor contract, code and …

The Magic Content Marketing Ratio: Email Conversion Rate

We may think of email marketing as a relatively new phenomenon, but it’s actually been around for so long that’s probably older than a lot of today’s …

25 Tools to Help You Master Content Marketing

Honestly, content marketing can be a bit tricky. Not only is it now considered a technical endeavor with the advent of search engine optimization …

Marketing