Luís Guilherme Testa

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Marketers Are Not Publishing Enough Content

Most brands face a slippery slope when it comes to their engines of content creation. We live in a day and age when the term “content marketing” stumbles out of a brand’s mouth almost as often as buzzwords like “big data” and “native advertising.” Woe the brand that is not creating, publishing and …

How Advertisers Can Maximize Mobile Conversions

In the beginning, mobile advertising was all about conversions. Remember QR codes? Vouchers? What got people excited about mobile were the opportunities that didn’t exist at all on desktop — to use location and behavioral cues to speak to the consumer on the path-to-purchase and become part of the …

No pontapé inicial no DF, torcida vaia Dilma e irrita Blatter

<b>1. Neymar marca o primeiro gol na Copa das Confederações em partida contra o Japão, em Brasília</b> <i>zoom_out_map</i><p><b>1</b>/96 Neymar marca o primeiro gol na Copa …

Office Finally Comes to the iPhone. But Does It Matter?

It only took six years, but as of today Microsoft Office Mobile is available on the iPhone–at least to those with a Microsoft Office 365 …

Google Fiber Could Reach 8 Million Homes By 2022

How much would it cost Google to become a significant broadband provider and how quickly could that happen?<p>Google’s steps to expand its superfast 1-gigabit-per-second Internet service to Austin, TX and Provo, Utah have prompted financial analysts to fire up their spreadsheets in search of an answer.<p>…

Google puts down Facebook and Microsoft to be named most transparent of them all

PRISM not only challenges our trust in the U.S. government but also our trust in the companies that are secretly supplying the government with our data.<p>In the wake of revelations about PRISM , Google and Facebook are locked in a pissing match over which company is the “more transparent.”<p>News came …

Blue Apps Are All Around But Blue Tones Get Less Of A Role In iOS 7’s Psychedelic Redesign

Why are so many app icons blue? The obvious answer is that so many tech brands contain blue in their logo or elsewhere in their tradedress. But why? What’s with the love of the blue tones people? I ask because the number of blue icons on my phone has reached a kind of tipping point where I’m often …

Google and Twitter Aren't Impressed with Facebook's Disclosure Dump

This article is from the archive of our partner .<p>Facebook became the first tech company implicated in the PRISM scandal to release a complete view of …

Google[x] unveils Project Loon to bring the world Internet via balloon

Google is bringing the Internet to the developing world via balloon.<p>Yesterday the search giant published a blog post detailing Project Loon. The project emerged out of Google[x], Google’s secret lab that works on “moonshot ideas,” or projects that are a little farther afield.<p>Internet connectivity …

Gordon Ramsay Sued Over Unpaid Wages By Employees At His Fat Cow Restaurant

Prepare for a shocker. Gordon Ramsay is being sued for mistreating his employees.<p>Radar online is reporting that the celebrity chef known for hosting FOX reality TV shows "Kitchen Nightmares" and "Hell’s Kitchen" is facing a class action lawsuit brought by former employees of his Los Angeles …