Alex

13 Flips | 1 Magazine | 12 Following | @lexham | Keep up with Alex on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Alex”

Analytics & Conversion Rate Optimization

Fresh Content <i>Learn about online marketing and more...</i><p>71% of Internet users in the United States actively use social media networks. That means …

Marketing

Blog - Analytics Demystified

Before there was Adobe’s Audience Manager or the Marketing Cloud Visitor ID service with A4T, there was the Adobe Target Profile. In fact, this …

The Best 9 Analytics to Help with Content Audits

Using analytics to come up with a directed strategy for developing content has become second nature. Did you know that you also can use analytics for …

SemAngel

My new blog site is open at http://measuringthedigitalworld.com<p>For the latest posts, please go to the new site.<p>Thanks!<p>Gary<p>November 08, 2015 in Web …

Verifying Business Value Archives

Your Job Is Impossible

The job of a digital analyst is incredibly difficult - and a paper from Google and Microsoft drives that point home, with a focus on the near …

Digital Analytics: Aliens, Asteroids, Dinosaurs, Vampires, and Zombies

A look at the external horrors that await unsuspecting digital analytics professionals around every corner, and advice on how to deal with them.

9 Ways to Improve Your Business' Social Media in 2015 [INFOGRAPHIC]

With the growth of e-readers, tablets and smartphones, the buying methods of consumers of all ages and business buyers are ever-changing. Social …

Cracking the attribution code for digital marketing

If you work in marketing and you’ve not been bombarded with the term “attribution” in recent years, count yourself lucky. Everywhere, the talk has …

Alex on Flipboard

13 Added | 1 Magazine | 12 Following | @lexham | Keep up with Alex on Flipboard, a place to see the stories, photos, and updates that matter to you. …

Digital Marketing and Analytics Blog

Closing Data's Last-Mile Gap: Visualizing For Impact!<p>I worry about data’s last-mile gap a lot. As a lover of data-influenced decision making, perhaps …