PR and Marketing Measurement Blog Series cover image
Avatar - LEWIS
LEWIS

PR and Marketing Measurement Blog Series

Measurement might not be new but it is now more important than ever.

9 Viewers47 Page flips7 Followers11 Stories
Photo: 840522c725ec06c9bcae-579dd03d0fb3a2b1194b8151f14e6c89.r65.cf3.rackcdn.com

Most recent stories in PR and Marketing Measurement Blog Series

  • Download our From Measurement to Management eBook to learn more about PR and marketing analytics. http://lewispr.com/Insights/From-Measurement-to-Management.aspx

    Avatar - LEWIS
    LEWIS
  • “Agencies tend to complain about the amount of budget assigned to their part of the campaign. But how do we allocate budget and divide it across channels and agencies in digital campaigns?” http://blog.lewispr.com/2012/10/digitals-holy-grail-data.html

    Avatar - LEWIS
    LEWIS
  • “Data, glorious data. From referral traffic, to bounce rates and segmented search rankings, what’s a gal (or business) to do with so much web data?” http://blog.lewispr.com/2013/10/five-quick-and-dirty-web-analytics-resources.html

    Avatar - LEWIS
    LEWIS
  • http://blog.lewispr.com/2010/12/pr-analytics.html

    Avatar - LEWIS
    LEWIS
  • “We like to talk a lot about metrics and measurement on this blog. Mainly because it’s a fundamental part of a social campaign but also because it’s poorly done by a lot of PR firms.” http://blog.lewispr.com/2011/03/social-media-measurement-frameworks-the-how-what-and-why.html

    Avatar - LEWIS
    LEWIS
  • You developed your measurement strategy, chose your measurement tools and avoided measurement malpractices. Now is the fun part - tracking your campaign so you can optimize results. http://blog.lewispr.com/2014/10/campaign-optimization-how-to-analyze-data-to-drive-action.html

    Avatar - LEWIS
    LEWIS
See more stories
PR and Marketing Measurement Blog Series
Magazine

More Magazines by LEWIS