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PR and Marketing Measurement Blog Series
Measurement might not be new but it is now more important than ever.
Most recent stories in PR and Marketing Measurement Blog Series
“Agencies tend to complain about the amount of budget assigned to their part of the campaign. But how do we allocate budget and divide it across channels and agencies in digital campaigns?” http://blog.lewispr.com/2012/10/digitals-holy-grail-data.html
“Data, glorious data. From referral traffic, to bounce rates and segmented search rankings, what’s a gal (or business) to do with so much web data?” http://blog.lewispr.com/2013/10/five-quick-and-dirty-web-analytics-resources.html
http://blog.lewispr.com/2010/12/pr-analytics.html
“We like to talk a lot about metrics and measurement on this blog. Mainly because it’s a fundamental part of a social campaign but also because it’s poorly done by a lot of PR firms.” http://blog.lewispr.com/2011/03/social-media-measurement-frameworks-the-how-what-and-why.html
You developed your measurement strategy, chose your measurement tools and avoided measurement malpractices. Now is the fun part - tracking your campaign so you can optimize results. http://blog.lewispr.com/2014/10/campaign-optimization-how-to-analyze-data-to-drive-action.html