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Net-a-Porter's Octavia Bradford and Levi's Make 501 CT Magic

This is Octavia Bradford, denim buyer for Net-a-Porter and curator of their very nicely edited jeans selection. Like the jeans she’s wearing? They’re …


Denim on the Runway: NYFW and Fall 2015

images via WGSN Frame, 3.1 Phillip Lim, Valentino Red, Frame Expect to see massive cuffing or 'turn ups' this fall. Of course there's nothing new …


Re-engineered 501's give Levi's customers the shape they've always wanted

If you’ve never seen Levi’s infamous “Launderette” ad from 1985, get thee to YouTube now. Even if you can remember the vignette set in a Fifties-era …


Why everyone is wearing Levi's 501s now

Marilyn Monroe filled out a pair in The Misfits, as did Bruce Springsteen on the cover of Born in the USA.

Levi's has been the by-word for denim for …

Marilyn Monroe

The Levi’s Brand and Vogue’s Kelly Connor and Emma Morrison Celebrate The Levi’s x Vogue Limited Edition 501 CT

Just off Sunset Boulevard at the Levi’s Haus of Strauss, Vogue.com’s Kelly Connor and Emma Morrison hosted a party with Levi’s to celebrate the launch of the Levi’s x Vogue Limited Edition 501 CT. Hannah Bronfman, Brendan Fallis, Natalia Bonifacci, and Ethan Peck patiently waited their turn to try on a …


Style scoop: Levi’s, Staccato and Marni

CUSTOMISED CLASSIC. If you are looking for a versatile fashion staple to add to your ensemble, the new 501 CT (Customised & Tapered) from Levi's is …

Levi’s changing the game for good with water

This week, I stumbled across an article on GreenBiz.com that took a deep look at fashion brand Levi’s and its commitment to people and sustainability.


The Denim Download: Levi’s And Net-a-Porter Team Up

What: Levi’s teams up with luxury e-retailer Net-a-Porter to release a limited-edition capsule of three Levi’s 501 CT jeans on March 2, so mark your …


50 Weeks to Super Bowl 50 at Levi's Stadium

The Bay Area Super Bowl Host Committee on Monday kicked off its "50 weeks to the 50th Super Bowl" campaign.Part of the festivities to launch the …

San Francisco

You Need a Pair of Expertly Tailored Levi’s 501s: Here’s Why

This is the thing about me and my best friend Kelly: On paper, we are not that similar. Kelly is “five foot twelve,” platinum blonde, with a teenage crush on brace-faced Gwen Stefani and a penchant for smart Thom Browne menswear. I’m not that tall and not that blonde, with former aspirations of …

Levi Strauss

Levi's water initiatives make green while saving blue

Levi Strauss & Co. is a pioneer in water-saving sustainability innovations. Levi's Michael Kobori discusses the company's three-pronged approach.

Green Living

How Levi's 501s Maintain Their Iconic Status

A Q&A with the SVP of design at Levi's.

You own a pair of Levi's. So do I. So do all your friends. That's fine. But here's the thing. Your parents probably own a pair of Levi's jeans—or at least have in their lifetime. And your grandparents? Yeah, they did, too. The thing about the American denim …


Nike/Levi's Kids Runway at Mercedes-Benz Fashion Week

Colin Kaepernick and Vernon Davis Join SI Model Samantha Hoopes in New Levi's® Ad

Two well-known members of the San Francisco 49ers offense took part in a recent photo shoot for an advertisement in the Sports Illustrated swimsuit …

Colin Kaepernick

The Best Not-Quite-Western Suede ‘Jean’ Jackets


Levi's New Jean Inspired By You

LEVI'S is taking inspiration from street style to launch a new jean. Based on the ways that the brand has observed fans wearing its classic 501s, the …


Can You Identify All These Famous Logos Redesigned by an Artist Into Chinese?

Turkish artist Mehmet Gozetlik has created a fascinating study in iconography with his latest work, titled "Chinatown," where he deconstructs popular …


How To Find The Best Jeans For Your Body Type

Shopping for jeans isn't easy -- with so many styles and colours to choose from, it can seem overwhelming. But don't stress, because we're here to …


BTS with Samantha Hoopes, Colin Kaepernick & Vernon Davis on the set of Levi's ad

Does it get any better than being a pro athlete? Late last year 49ers teammates QB Colin Kaepernick and tight end Vernon Davis joined forces with …

Colin Kaepernick

Most Innovative Companies of the Year

For our Most Innovative Alumni, 2014 was a year of ups and downs.



"If you’re too nervous or afraid to put something out there for fear it won’t be perfect, you can’t move forward. Just keep improving it."
Debbie Sterling, GoldieBlox CEO

Milestones: Unveiled three new toys; received …


Pharrell, Chaka Khan, Miguel show support at Snoop Dogg show

LOS ANGELES (AP) — Snoop Dogg dropped it like it's hot with Pharrell, Chaka Khan and others at a pre-Grammy concert that went into the wee hours of the morning.

The rapper headlined a concert for Levi's on Thursday night at the Hollywood Palladium, performing from his catalog of anthems, from …

Snoop Dogg

Denim Dudes: meet the men who are obsessed with denim


Snoop Dogg Performs at Levi's Pre-Grammys Party

While Snoop Dogg headlined the night’s performances, BFF beatmasters Diplo and Skrillex laid down the first jam. Continue reading...Follow WWD on …

Snoop Dogg

23 February Must Haves Our Editors Are Totally Crushing On

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23 February Must Haves Our Editors Are Totally Crushing On

It's like someone hit the …


Best Advice: From Barracks to Boardroom, How the Front Lines Made Me a Better Leader

In this series, professionals share the words of wisdom that made all the difference in their lives. Follow the stories here and write your own (please


The Live in Levi’s® Project | Music + Style

The Details Denim Guide

That cornerstone of your wardrobe? You still need to take it up a notch every now and then. Read on an updated version of the iconic Levi's 501, a cheat sheet for nailing tailored denim, the washes to get this season, and one spray that will save your jeans from the laundry. Plus, a roundup of the …


Grammy Awards 2015: The Ultimate Party Guide

Before stars like Madonna, Tony Bennett, Lady Gaga, John Legend, Pharrell Williams and Sam Smith famously take the stage — many in unlikely …