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Levi's and Patta's Fall 2015 collaboration has given new life to an old trend: acid wash jeans.Clothing
We don't follow trends because we have to — we follow trends because we like to. There's always something exciting about seeing what new colors, patterns, and silhouettes start to pop up season to season, from the runway to our favorite brand-name stores.
But at the end of the day, it's the basic …
“Blue jeans, white shirt, walked into the room you know you made my eyes burn” – Lana Del Rey, “Blue Jeans”
The unisex uniform for casual cool is …Clothing
Earlier this year, American denim giant Levi Strauss & Co. asked consumers to be more aware of the impact washing their jeans had on the environment. Now, in its continued sustainability efforts, the company is ramping up its clothing recycling initiative. Levi Strauss recently announced that all …Recycling
Junya Watanabe MAN and Levi's continue their longstanding relationship with another season of classic outerwear with just the perfect amount of …
San Francisco-based clothier Levi Strauss & Co has expanded its clothing recycling initiative to all Levi’s mainline and outlet stores in the United …Recycling
The brand taps British record stores for a new project.The precursor to Junya Watanabe’s tartan squares, Meadham Kirchhoff’s toweling monsters and …
Distressed Denim: Levi’s Tries to Adapt to the Yoga Pants Era
Levi Strauss may have invented jeans, but it never saw yoga pants coming. Inside the …Clothing
And do something good for the planet at the same time.
Americans throw 10.5 tons of clothing in the trash every year. That's an astonishing number, considering cotton, wool, and polyester are just as recyclable as paper and glass. But Levi's is hoping to change that by expanding its clothing …Recycling
Innovation is a hot commodity within brands these days; you need to up your game if you’re to compete with everybody else. Making sure you’re the …Innovation
Most sustainability efforts by fashion brands tend to focus on cleaning up their supply chains. These endeavors are certainly positive, but that’s just the first part of a garment’s life cycle. The second part only begins after a customer purchases the garment, and often it ends in a landfill. In …Recycling
Known as a hub for innovation, San Francisco has been setting trends for well over a hundred years. We looked into San Francisco’s contributions to …San Francisco Bay Area
It’s hard to be cool when you’re old, but the 162-year-old company has leveraged its heritage into relevancy.Fashion Trends
From Google Glass, to smartwatches and even “smart” workout clothes that could measure muscle activity in real-time, we’re now familiar with the array of wearable tech. Joining the ever-increasing list is Google’s Advanced Technology and Projects (ATAP)’s Project Jacquard. The project’s goal is to …Wearable Tech
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Paris hosted plenty of parties during this week's couture shows, starting with the Vogue Paris Foundation Gala on Monday …
LIKE pretty much everyone these days, Susan Butler stares at her smartphone too much. Unlike most everyone, she took action, buying a $195 ring from a company called Ringly, which promises to “let you put your phone away and your mind at ease.”
Ringly does this by connecting its rings to a …Mobile Technology
In honor of Grateful Dead’s 50th anniversary and the band’s Fare Thee Well shows at Levi’s Stadium next week, Levi’s is releasing a limited run of 50 …Grateful Dead
A new survey reveals which brands American consumers think are the most patriotic.Ralph Lauren
Brace yourself for some seriously futuristic fashion as Google and Levi’s come together to bring us “wearable technology”! Both of these two …
Smart phones, smart watches ... in the super-speedy cybersphere these are already looking a bit passé. But what about a pair of smart jeans, eh? Not …
Levi’s has been a longtime ally to the LGBTQ community, and has looked back to the pinnacle representation of the fight for equality for inspiration …
Never mind the flop that was Google Glass. Google's technology has already taken over the world, and now driverless cars are on the way. So what's …Google
A long-standing ally to the LGBTQ community, the Levi's Pride 2015 collection has expanded to include tees, a tank, jean shorts and collectible …
Haven't quite jumped on the smartwatch bandwagon just yet? Well, Google and Levi's may have an answer that will eliminate the need for high-tech arm candy all together. The tech giant just announced an initiative, dubbed Project Jacquard, that will transform fabrics into interactive surfaces.
Photos via Levi Strauss & Co.
Recently Levi Strauss & Co acquired an 1880 pair of jeans found in Nevada. This may be one of the oldest pairs in …
The goal of San Francisco’s Eureka Lab, which first opened in 2013, is to provide the space for the brand’s denim specialists to experiment with existing silhouettes while imbuing products with modern technologies. Its processes precede mass development, meaning any new fit or material is tested in …Denim
(CNN) — Google and Levi's are teaming up to make digitally connected clothing, literally, smarty pants.
The company's Advanced Technology and Projects group, known as ATAP, is working on fabric that can sense touch gestures. Using a new kind of conductive yarn and woven multitouch panels, they can …Google
Google's smart thread can be woven into existing clothing. Button sized computers will then allow it to communicate with a mobile phone and other …