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The Making of the Ornamental Conifer x Levi's Eureka Lab 2015 Capsule

The goal of San Francisco’s Eureka Lab, which first opened in 2013, is to provide the space for the brand’s denim specialists to experiment with existing silhouettes while imbuing products with modern technologies. Its processes precede mass development, meaning any new fit or material is tested in …


12 Chic Outfit Ideas for When You Have Absolutely Nothing to Wear

Celebrity Style

Who Gets to Wear Shredded Jeans?

Recently I scanned the statement of authenticity on a brand-new pair of good old bluejeans. Printed on the inside of the left pocket, beneath an equine insignia, an 1873 patent date and a boast of its status as “an American tradition, symbolizing the vitality of the West,” Levi Strauss & Company …


Dream Jeans

I have 15 pairs of blue jeans and counting.Half of which are vintage (ok, maybe 70% are, but whatever). Garance and I were talking about blue jeans, …


The Levi’s Denim Lab | Special Feature | The Journal

Special Feature

The Levi’s Denim Lab

Jean master Mr Jonathan Cheung takes MR PORTER on a tour of the San Francisco lab where the 501 CT was born

Two …


Stylescoop: Levis, Pandora, ALDO, Triumph

COOLING MEASURES. With the escalating temperatures outside, beating the sweltering heat is easy with Levi's collection of shorts and tops. Available …

It Takes 72 Hours to Make a Pair of Levi's x Mr. Porter 501CTs

The San Francisco denim brand has partnered with Mr Porter on limited edition jeans

When we heard that luxury e-tailer Mr Porter was hooking up with …

Fashion Blogs

Earth Day 2015: Levi's Shares Denim Washing Tips To Help Consumers Conserve Water

In the midst of California's first-ever mandatory water cuts and in support of Earth Day, Levi's is making an effort to raise awareness surrounding …

Earth Day

16 Things Every Woman Should Know About Jeans by the Time She's 30

Welcome to Denim Week! Over the next seven days, we’ll be highlighting the season's biggest trends, hundreds of amazing outfit ideas, and expert tips on how to choose the best jeans for your shape. Keep checking back for more denim ideas!

Miroslava Duma

Turning 30 is one of the most pivotal moments …


Denim DIY - Applique

Photographed by Victor Prado.



Photographed by Victor Prado.


Photographed by Victor Prado.


Photographed by Victor Prado.


Photographed by Victor Prado.



Japan’s Biggest Sumo Star Gets A Super-Sized Pair Of Levis

SAN FRANCISCO (CBS SF) — Loose-fit, slim-fit, whatever your fit… it seems there really is a Levis fit for every body, even Japan’s biggest Sumo …


Joe Zee’s Guide to Wearing Denim on Denim

The double-denim trend—also known as the “Canadian tuxedo”—is a favorite among fashion folk. As of late, street style stars have been seen layering …

How Levi's and vintage soul scored a commercial leg up

Anyone who grew up in the 80s probably remembers the first time they encountered the late Percy Sledge, or at least his biggest hit. It was in a 1987 ad for Levi’s 501s, which featured his signature song When a Man Loves a Woman. In the mini-drama that it accompanies, a girl sees off her soldier …

Leila Yavari Loves Sleek Stilettos, Vintage Levi’s

The street style star shares a page from her style notes.

As the buyer and fashion director of luxury e-commerce site Stylebop.com, Leila Yavari is constantly on the hunt for investment pieces that make a wardrobe. Here, she reveals her favorite accessories, day-to-night pieces, stores, and …

What’s Timeless, Classic, and Goes With Everything? The Denim Jacket, of Course

As we transition into spring, it can be a bit tricky figuring out which pieces to put away for next year. Those in-between seasons months, like April and May, bring about so many style questions (like when do you stop wearing tights?), but if there’s one piece that works any time of year, it’s the …

Fashion Weekend: See What Fans Wore to Coachella 2015 Pictures

As the unofficial start to Summer Concert Season, Coachella sets the bar for everything from onstage controversies to festival fashion. Our photographers scoured the desert in Indio over the weekend to find out who wore what, and what we can expect to see a lot more of as the season starts to …

The Best Places to Shop for Denim in NYC

California Denim Brands Forced to Cut Water Usage

California Governor Jerry Brown's mandatory water restrictions might cause denim manufacturers in California to change the way they do business, WWD

California Drought

The Spring Denim Shopping Guide


The Jean of the Moment

The days when you could buy a pair of used Levi’s in the basement of Antique Boutique on Broadway for $18.99 are more than two decades gone. In the …

Gap and Levi’s Speak Out on Indiana’s Religious Freedom Law

Criticism of Indiana’s new Religious Freedom Restoration Act is growing rapidly, and now fashion is joining the fray. The CEOs of Gap Inc. and …


How To Buy Vintage Denim: Tips From The Experts

No doubt about it, vintage denim is having a moment, popping up everywhere from Instagram to the front row. We asked the folks at Levi’s, Reformation …

The Coolest Way To Customize Your Jeans

Photographed by Victor Prado.



Photographed by Victor Prado.


Photographed by Victor Prado.


Photographed by Victor Prado.


Photographed by Victor Prado.



How Levi's Became a Brand With Staying Power

In our consumer culture of shiny-new-object syndrome, it is increasingly unlikely that a brand will survive—much less thrive—for more than a few seasons. But for 162 years, Levi Strauss & Co. has done just that. The staying power of the Levi’s brand stands out boldly in this era of pop-up stores, …


From Rihanna to Ashley Olsen, The Denim Brand Almost Every Celeb Wears

1 of 21

Behati Prinsloo

PHOTO: TS, PacificCoastNews

2 of 21

Chiara Ferragni

3 of 21

Leandra Medine

4 of 21

Ashley Olsen


5 of 21

Sienna …

The SXSW Levi's Trucker Jacket: Always Use Responsibly

If you attended SXSW this year you may have noticed that the staff had a certain look about them. Cool. Classic. Comfortable. It might have been the …


Levi’s saves water

Levi's SS15 Lookbook image

23 Mar. 2015

Since first implementing its WaterLevi’s has saved up 1 billion liters of water. Simultaneously, the brand has …

Levi's Tapers Its Water Usage By 1 Billion Liters

Levi’s has announced it's saved 1 billion liters of water in its manufacturing process. That's enough to fill 400 Olympic-size pools. That's enough to make a huge water-footprint dent. That's enough to provide H20 for days for all of its high-waisted-wearing hipster clientele in New York.

Paul …


Levi's CEO Says You're Washing Your Jeans Too Frequently

This drought is really bad, so stop washing your jeans, okay?

Chip Bergh can easily go a year without washing a pair of jeans. Last year, the Levi's …