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From Rihanna to Ashley Olsen, The Denim Brand Almost Every Celeb Wears

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Behati Prinsloo

PHOTO: TS, PacificCoastNews

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Chiara Ferragni

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Leandra Medine

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Ashley Olsen


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Sienna …

Ashley Olsen

The SXSW Levi's Trucker Jacket: Always Use Responsibly

If you attended SXSW this year you may have noticed that the staff had a certain look about them. Cool. Classic. Comfortable. It might have been the …


Levi’s saves water

Levi's SS15 Lookbook image

23 Mar. 2015

Since first implementing its WaterLevi’s has saved up 1 billion liters of water. Simultaneously, the brand has …


Levi's Tapers Its Water Usage By 1 Billion Liters

Levi’s has announced it's saved 1 billion liters of water in its manufacturing process. That's enough to fill 400 Olympic-size pools. That's enough to make a huge water-footprint dent. That's enough to provide H20 for days for all of its high-waisted-wearing hipster clientele in New York.

Paul …


Levi's CEO Says You're Washing Your Jeans Too Frequently

Chip Bergh can easily go a year without washing a pair of jeans. Last year, the Levi's CEO told the crowd at Fortune's Brainstorm Green Conference …


Meet Your New Favorite Jean: The “Slimmy”

No matter how many times the Internet proclaims the end of the skinny jean, another brand rolls out a new pair of wear-everywhere skinnies and proves all the haters wrong. Although we’ll likely never get rid of the style entirely, it’s clear that the denim world needs a major kick in the pants …


Levi's CEO: Do the world a favor n' wash your jeans once every 10 wears

Manufacturing jeans is typically a water-intensive process, but it doesn’t have to be. And CEOs can do more to protect the planet.

I am the CEO with “dirty jeans.” Well, not exactly. My jeans are clean; I just don’t throw them in the washing machine all that much – research we began conducting in …


Updated Your Wardrobe With These 6 Spring Classics You'll Go Back To Again and Again

Don't get me wrong. I love shopping at all times of the year (a problem I'm in control of, thank you very much), but there's something about spring shopping that just makes me positively gleeful—we're talking about-to-do-a-cartwheel joyful. While there are a ton of great fashion trends out there …

Yves Saint Laurent

The Jean Style That Looks Good on Everyone (Really)

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For the curvier gal, a good pair of high-rise jeans is truly your best friend. They highlight the tiniest part of your body (your waist) …


Levi’s® WaterLess™ Products Saved Over 1 Billion Litres of Water

Continually innovative and cutting edge in its offerings, Levi's has a long history of making denim for everyone. But in the process, Levi's hasn't forgotten about the environment, instead making it a priority. Levi's Water<Less initiative began in 2012, and so far, the company has saved over 1 …


Levi Strauss's Water

Levi Strauss & Co. (LS&Co.) has saved 1 billion liters of water since 2011 through its Water<Less™ process, which reduces the water used in garment …

Levi Strauss

Levi's to breath life into women's denim with 701 series

Levi’s is sticking true to its heritage, and will be launching a new line of women’s denim called Lot 700. The collection takes inspiration from the …


136-year-old pair of Levi's blue jeans was built to last

SAN FRANCISCO — The oldest pair of blue jeans in the Levi's archive are kept in a fire-proof safe to which only two people know the combination.

They are wide and durable enough to wear over long johns while out harvesting timber or mining silver in 1879, the year they were produced. Back then, the …


The Lifecycle of a Pair of Levi’s® 501® Jeans — Summary of Key Findings

Levi Strauss and Co. today announced it has saved one billion liters of water since 2011 through its Water<Less™ process, which reduces the water …

Natural Resources

This is how Levi's makes its jeans

Like something straight out of science fiction, a laser beam slowly travels down the pant leg of a crisp blue jean, wisps of smoke billowing up off the surface and leaving behind a perfectly roughed-up look. Meanwhile, the denim washing machines nearby are generating ozone—O3 gas is a more powerful …


Fashion Holy Grail: How to Find the Perfect Pair of Vintage Levi's

When it comes to style, the perfect pair of jeans is equal parts secret weapon and security blanket. And, when it comes to denim, vintage Levi's 501s are pretty much the gold standard.

The term "style icon" is one ripe for examination: Why do we worship others based on their clothes? How deep do

Holy Grail

Lasers! Gas! Waterproof Pants! How Levi Strauss & Co. Keeps Improving Jeans

It's not easy to innovate a product founded on simplicity. But at a San Francisco lab, the venerable denim company is doing just that.

You may want to put on a raincoat for this episode of Innovation Undercover. That's because Fast Company correspondent Jason Feifer is going to get hella soaked …

Levi Strauss

Gap Inc., Petco, Levi Strauss among 2015 World’s Most Ethical Company honorees

Staff WriterGap Inc., Petco Animal Supplies, Levi Strauss are the only U.S. retail brands to be recognized by the Ethisphere Institute as a 2015 …

Levi Strauss

Welcome Daylight Saving Time with 5 Key Spring Pieces to Invest in Now

If you weren’t already (and unfortunately) aware, be prepared to give up an hour of sleep this weekend. In other words, the less than fun aspect of Daylight Saving Time. But not all is lost (just that precious 60 minutes): With the arrival of longer days comes the reminder that spring is right …


What the Team at Levi's Wears to Work

Just as Levi’s led the 19th century rivet movement, the brand continues to focus on denim innovation today. In the company’s Eureka Innovation …

Fashion Blogs

Finally! Here's Where to Buy the Perfect Levi's

The wait is finally over! Ever since Levi’s announced its collaboration with NET-A-PORTER earlier this year, we’ve patiently waited to shop the …


Net-a-Porter's Octavia Bradford and Levi's Make 501 CT Magic

This is Octavia Bradford, denim buyer for Net-a-Porter and curator of their very nicely edited jeans selection. Like the jeans she’s wearing? They’re …


Denim on the Runway: NYFW and Fall 2015

images via WGSN Frame, 3.1 Phillip Lim, Valentino Red, Frame Expect to see massive cuffing or 'turn ups' this fall. Of course there's nothing new …


Re-engineered 501's give Levi's customers the shape they've always wanted

If you’ve never seen Levi’s infamous “Launderette” ad from 1985, get thee to YouTube now. Even if you can remember the vignette set in a Fifties-era …


Why everyone is wearing Levi's 501s now

Marilyn Monroe filled out a pair in The Misfits, as did Bruce Springsteen on the cover of Born in the USA.

Levi's has been the by-word for denim for …

Marilyn Monroe

The Levi’s Brand and Vogue’s Kelly Connor and Emma Morrison Celebrate The Levi’s x Vogue Limited Edition 501 CT

Just off Sunset Boulevard at the Levi’s Haus of Strauss, Vogue.com’s Kelly Connor and Emma Morrison hosted a party with Levi’s to celebrate the launch of the Levi’s x Vogue Limited Edition 501 CT. Hannah Bronfman, Brendan Fallis, Natalia Bonifacci, and Ethan Peck patiently waited their turn to try on a …


Style scoop: Levi’s, Staccato and Marni

CUSTOMISED CLASSIC. If you are looking for a versatile fashion staple to add to your ensemble, the new 501 CT (Customised & Tapered) from Levi's is …

Levi’s changing the game for good with water

This week, I stumbled across an article on GreenBiz.com that took a deep look at fashion brand Levi’s and its commitment to people and sustainability.


The Denim Download: Levi’s And Net-a-Porter Team Up

What: Levi’s teams up with luxury e-retailer Net-a-Porter to release a limited-edition capsule of three Levi’s 501 CT jeans on March 2, so mark your …