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Levi's Celebrates 50 Years of Grateful Dead

In honor of Grateful Dead’s 50th anniversary and the band’s Fare Thee Well shows at Levi’s Stadium next week, Levi’s is releasing a limited run of 50 …

Grateful Dead

Ralph Lauren and Levi's Are Considered Some of the "Most Patriotic" Brands, According to Survey

A new survey reveals which brands American consumers think are the most patriotic.

Ralph Lauren

Jean-ious! Your denim is about to get one smart upgrade

Brace yourself for some seriously futuristic fashion as Google and Levi’s come together to bring us “wearable technology”! Both of these two …

News (South Africa)

Welcome to the new wave of wearable technology

Smart phones, smart watches ... in the super-speedy cybersphere these are already looking a bit passé. But what about a pair of smart jeans, eh? Not …

Wearable Tech

Levi's Debuts 2015 Pride Collection

Levi’s has been a longtime ally to the LGBTQ community, and has looked back to the pinnacle representation of the fight for equality for inspiration …


Google Smart Jeans Could Bring All New Meaning to 'Butt Dialing'

Never mind the flop that was Google Glass. Google's technology has already taken over the world, and now driverless cars are on the way. So what's …


Levi's Expands Pride Collection

A long-standing ally to the LGBTQ community, the Levi's Pride 2015 collection has expanded to include tees, a tank, jean shorts and collectible …

Gay Rights

Google and Levi's Are Teaming Up to Make Your Clothes Smarter

Haven't quite jumped on the smartwatch bandwagon just yet? Well, Google and Levi's may have an answer that will eliminate the need for high-tech arm candy all together. The tech giant just announced an initiative, dubbed Project Jacquard, that will transform fabrics into interactive surfaces.

These …


Levis "New Nevada" w/ Levi's Historian Tracey Panek

Photos via Levi Strauss & Co.
Recently Levi Strauss & Co acquired an 1880 pair of jeans found in Nevada. This may be one of the oldest pairs in …


The Making of the Ornamental Conifer x Levi's Eureka Lab 2015 Capsule

The goal of San Francisco’s Eureka Lab, which first opened in 2013, is to provide the space for the brand’s denim specialists to experiment with existing silhouettes while imbuing products with modern technologies. Its processes precede mass development, meaning any new fit or material is tested in …


Google and Levi's to make smart clothing that interacts with your devices

(CNN) — Google and Levi's are teaming up to make digitally connected clothing, literally, smarty pants.

The company's Advanced Technology and Projects group, known as ATAP, is working on fabric that can sense touch gestures. Using a new kind of conductive yarn and woven multitouch panels, they can …


Google reveals smart fabric developed with Levis

Google's smart thread can be woven into existing clothing. Button sized computers will then allow it to communicate with a mobile phone and other …

Shazam Launches Image Search, But Will Anyone Care Except Brands?

I’m exploring the world of ‘Tomorrowland’ on my phone, rotating it to look around the virtual city and see tidbits of information here, play a mini-game there. It’s a fun distraction until, after a couple minutes, I hit “back” one too many times and I’m thrown back to Shazam, the app that was my …

Image Search

Google Teams With Levi’s for New ‘Soft’ Spin on Wearable Tech

Levi Strauss & Co. and Google Inc. are collaborating on an initiative aimed to make one’s jeans, jackets, shirts and even underwear into wearable …


Levi's and Stonewall: how fashion embraced gay rights

Fashion is about self-expression, where saying who you are and what you stand for – and wearing the clothes that back that up – is not only acceptable, it is encouraged. While the labels you choose to wear might do that implicitly, a slogan T-shirt quite literally spells it out. And it is these …


Flattering Shorts For Your Butt

Derrières have long fascinated great tastemakers, from Sir Mix-A-Lot to Jennifer Lopez to many in R29's HQ. We spend a fair share of our downtime analyzing our bums — specifically, how they look in our trousers. But, just as we scratched the surface of the rarely explored relationship between butt …


Levi's Updated Pride Collection

Levi's Pride Collection Is Back With Even More Gear for 2015

Levi's returns with its second Pride collection, featuring a range of tees, tanks, shorts, and headwear.


First look at Levi's new gender neutral, Stonewall-themed collection

A long-standing ally to the LGBTQ community, Levi’s pioneered many initiatives for equality. In 1982, it became the first company to offer benefits …

LGBT History

This is what a 130-year-old pair of jeans looks like

Not in bad shape considering

How old is your oldest pair of jeans? (And, while we’re on the topic, when was the last time you washed them?) No matter your answer, Levi Strauss & Co. almost certainly has one on you.

To mark the 142-year anniversary of Levi’s 501 jeans, the apparel maker announced on …


12 Chic Outfit Ideas for When You Have Absolutely Nothing to Wear

Who Gets to Wear Shredded Jeans?

Recently I scanned the statement of authenticity on a brand-new pair of good old bluejeans. Printed on the inside of the left pocket, beneath an equine insignia, an 1873 patent date and a boast of its status as “an American tradition, symbolizing the vitality of the West,” Levi Strauss & Company …


Dream Jeans

I have 15 pairs of blue jeans and counting.Half of which are vintage (ok, maybe 70% are, but whatever). Garance and I were talking about blue jeans, …


The Levi’s Denim Lab | Special Feature | The Journal

Special Feature

The Levi’s Denim Lab

Jean master Mr Jonathan Cheung takes MR PORTER on a tour of the San Francisco lab where the 501 CT was born

Two …

Stylescoop: Levis, Pandora, ALDO, Triumph

COOLING MEASURES. With the escalating temperatures outside, beating the sweltering heat is easy with Levi's collection of shorts and tops. Available …

Rights & Freedoms

It Takes 72 Hours to Make a Pair of Levi's x Mr. Porter 501CTs

The San Francisco denim brand has partnered with Mr Porter on limited edition jeans

When we heard that luxury e-tailer Mr Porter was hooking up with Levi's to make a sweet denim baby, we knew the results would be impressive. This week, the pair unveiled the fruits of that labor of love: limited …


Earth Day 2015: Levi's Shares Denim Washing Tips To Help Consumers Conserve Water

In the midst of California's first-ever mandatory water cuts and in support of Earth Day, Levi's is making an effort to raise awareness surrounding …

16 Things Every Woman Should Know About Jeans by the Time She's 30

Welcome to Denim Week! Over the next seven days, we’ll be highlighting the season's biggest trends, hundreds of amazing outfit ideas, and expert tips on how to choose the best jeans for your shape. Keep checking back for more denim ideas!

Miroslava Duma

Turning 30 is one of the most pivotal moments …

Denim DIY - Applique

When it comes to seasons, we'll admit we play favorites. The second the thermometer hit 40, we stuffed our puffer in a deep, dark corner of our closet and made room for lightweight knits, ankle-freeing footwear, and, of course, our favorite denim jacket. But, this year, we're feeling a fancier …