leslie_galerne

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A 17-Point Content Marketing Checklist Proven to Boost Your Engagement

Content marketing is a proven strategy for generating leads, increasing sales and building engagement with your customers. If you’re still skeptical, …

Adam Levine Did Something Very Cute for a 10-Year-Old Superfan

The boy had a panic attack when he met Maroon 5, and the group reacted perfectly.<p>Joining Chris Pratt and Chris Evans in the league of good guy celebs who hang with kids, Adam Levine and Maroon 5 gave a 10-year-old superfan with Down syndrome a night to remember yesterday when the band brought him …

How Hashtags Work on Twitter, Instagram, Google Plus, Pinterest, Facebook, Tumblr, and Flickr

A hashtag is the wonder of the past decade. It was born to address the need to organize and make sense of the overwhelming social media buzz. Thanks …

6 Facebook Marketing Tips for Managing Your Facebook Page

Shares 5K<p>Wondering what works and what doesn’t for your Facebook page?<p>Or are you overwhelmed with all of the Facebook tactics you read about?<p>No …

6 Ways to Maximize Your Google+ Engagement

Shares 4K<p>Is Google+ working for your business?<p>Are you wondering how to increase engagement with your Google+ community?<p>Google+ is designed to focus …

Learn How to Cook Salmon by Avoiding These 6 Common Mistakes

It's not that hard to master your favorite fish at home.<p>Raise your hand if you love ordering fish at restaurants, but don't know how to cook salmon at home. We get it. Cooking fish can be intimidating! It's tough to know when it's cooked properly, can stick easily to a pan, and is a more expensive …

Cooking

Digital Archive

The Psychology of Color in Marketing and Branding

The psychology of color as it relates to persuasion is one of the most interesting — and most controversial — aspects of marketing.At Help Scout we …

Customers

Learn to actually pack (and eat) lunch! Here are 3 tips from a recovering lunch buyer: http://thekitc.hn/1ajf183

Understanding Umami

<i>Inspired by conversations on the Food52 Hotline, we're sharing tips and tricks that make navigating all of our kitchens easier and more fun.</i><p><i>Today: Which ingredients carry that fifth taste -- and the best ways to cook with them.</i><p>A long, long time ago, only four tastes ruled the culinary world: sweet, …

Soysauce

A New Survey Reveals Which Social Media Brands People Are Most Attached To

See where Facebook, Twitter, Instagram, YouTube, Pinterest, and other destinations rank.<p>To which social media brands do consumers feel the most attachment? Facebook ranked number one in a Brand Dependence Social Media Survey conducted by UTA Brand Studio in partnership with uSamp, a technology and …

Public Relations

Five Marketing Tips Courtesy of Instagram

Since its conception almost five years ago, Instagram has single-handedly changed the way individuals and companies represent themselves and interact …

Water Cooler Archives

February 17th, 2016 by Mark Renfree<p>Even though YouTube shows no signs of slowing, many brands still look at it as either a check box or a content …

Food & Wine Launches New Brand for Millennials

It's debatable whether millennials are special, but one thing is certain: Their relationship with food is. They want it to be authentic, they want to …

Road Trip: California's Pacific Coast Highway

Strap in and get ready for an exhilarating driving experience along this twisting, cliff-hugging route.<p>An exhilarating driving experience, this twisting, cliff-hugging, 123-mile (198-kilometer) route along the central California coast takes about five hours to complete at a leisurely pace. …

California

Why the Power of Peer Reviews Is Different for Millennial Travelers

<i>Skift’s trend report, “The Rise of the Millennial Traveler” launched earlier this month. It is based on interviews with hotels, tourism boards,</i> …

6 mistakes independent PR and marketing pros make

Having worked with clients for almost a decade, I’ve had many successes as an independent PR consultant, but I’ve also had my share of bumps and …

The best—and worst—times to send an email

Despite the marketing and PR world’s love affair with social media, email remains a key component of any media relations or marketing campaign. Plus, …

How to turn social media fans into engaged customers

The Internet is full of articles offering tips on how to deal with social media whiners, as well as how to reward brand cheerleaders.<p>But what about …

Public Relations

Do your subject lines look like spam?

For good or for bad, lots of media relations work is done by email. We want journalists and producers to open and respond to our emails out of the …

9 must-have Twitter tools for marketers

Whether you're using it for sharing content, responding to followers, keeping up to date with the news, or having fun, Twitter is an essential part …

Public Relations

How to leverage Hollywood: Celebrity spokespeople

In my first two posts, I discussed event sponsorship and product integration as tactics for playing in the branded entertainment space and …

10 books every digital marketer should read

Now that we're into the second month of 2014, you've probably already broken or abandoned most of your New Year's resolutions. (Or maybe that's just …

How to get more social shares (via SocialTimes) ...

Jeff Cable Describes What it Takes to Keep Up with Insane Sochi Photo Deadlines

Want to know what it takes to photograph the Olympic Games these days? Well, according to Jeff Cable it takes the kind of speed that most …

How to Drive More Facebook Traffic to Your Website

Shares 3K<p>Are you using Facebook ads to drive traffic to your website?<p>Did you know that when people share your website content on Facebook, you can</b> …

Facebook Ads

What Top Marketers Do Differently

Some 39% of leading marketers are capitalizing on Big Data and adjusting real-time offers based on customer wants, needs, and preferences, according …

10 Marketing Lessons I Learned From the Israeli Army

Before I ventured into the exciting world of digital marketing, I had a short career with the Israeli Defense Forces (IDF). I don't tend to speak …